WLTQ (AM)
Encyclopedia
WLTQ is a radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed to Charleston, South Carolina
Charleston, South Carolina
Charleston is the second largest city in the U.S. state of South Carolina. It was made the county seat of Charleston County in 1901 when Charleston County was founded. The city's original name was Charles Towne in 1670, and it moved to its present location from a location on the west bank of the...

, USA. The format is Catholic talk
Talk radio
Talk radio is a radio format containing discussion about topical issues. Most shows are regularly hosted by a single individual, and often feature interviews with a number of different guests. Talk radio typically includes an element of listener participation, usually by broadcasting live...

, with some programming shared with nearby WQIZ
WQIZ
WQIZ is a radio station broadcasting a Catholic Talk format. Licensed to St. George, South Carolina, USA, it serves the Charleston SC area. The station is currently owned by Mediatrix SC....

.

History

WPAL was Charleston's first radio station targeting African-Americans. William Saunders bought the station in 1985 after being a part owner since 1971, and he added WPAL-FM
WAYA
WQMT is a radio station broadcasting an adult hits radio format. Licensed to serve Decatur, Tennessee, USA, the station is currently owned by East Tennessee Radio Group III, L.P.-Jack Fm Chattanooga:...

 in 1994. In 1998, he sold WPAL-AM to Clear Channel
Clear channel
A clear-channel station is an AM band Radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. Usually known as class A stations since 1982, they are occasionally still referred to by their former...

.

Clear Channel changed the station call sign to WSCC (though the station was known as WSC) and its format to news/talk in 1999. The station moved from 18th to 16th.
By 2002, WSC was beating WTMA
WTMA
WTMA is an AM radio station serving the Charleston market area with a News/Talk format. This station operates on AM frequency 1250 kHz and is under ownership of Cumulus Media.-History:...

 with 25-54 listeners in the early afternoon with Rush Limbaugh
Rush Limbaugh
Rush Hudson Limbaugh III is an American radio talk show host, conservative political commentator, and an opinion leader in American conservatism. He hosts The Rush Limbaugh Show which is aired throughout the U.S. on Premiere Radio Networks and is the highest-rated talk-radio program in the United...

, who WSC took from WTMA. But WTMA was the clear winner in other slots.

The station aired liberal/progressive talk shows from Air America Radio
Air America Radio
Air America was an American radio network specializing in progressive talk programming...

 (Morning Sedition
Morning Sedition
Morning Sedition was a three-hour radio program that premiered April 1, 2004 and ran until December 16, 2005, in the United States. It was hosted by comedian Marc Maron and New York radio veteran Mark Riley. Prior to June 2004, the show was also hosted by radio and television journalist Sue...

), (The Majority Report
The Majority Report
The Majority Report is a talk radio program originally on the Air America Radio network hosted by film actress/comedienne Janeane Garofalo, and actor/comedian Sam Seder, until Garofalo left in July 2006. Garofalo was reportedly originally asked by Air America to host the program and suggested Seder...

) and Jones Radio (The Stephanie Miller Show
The Stephanie Miller Show
The Stephanie Miller Show is a syndicated progressive talk radio program that discusses politics, current events, and pop culture using a fast-paced, impromptu style. The three-hour show is hosted by comedienne Stephanie Miller along with voice artist Jim Ward and the show's engineer and executive...

, The Ed Schultz Show
The Ed Schultz Show
The Ed Schultz Show is a radio program hosted by Ed Schultz. It was formerly broadcast from KFGO in Fargo, North Dakota. It is heard on a network of over 100 stations , including seven of the 10 largest radio markets...

) using the branding "Progressive 730".

In 2005, WLTQ began carrying the Music of Your Life
Music of Your Life
Music of Your Life is a satellite-delivered radio network featuring the Adult Standards music format. Created by record executive and jingle writer Al Ham, and now under the direction of Marc Angell, Music of Your Life has more than 50 AM, FM and HD-2 radio station affiliates, and has been in...

 standards feed, which was aired until the Spanish "Viva 730" format began in March 2008.

According to FCC filings, the station was sold to Indigo Radio LLC in July 2008. The new owners did not have access to the prior station's studio or broadcast facilities. They received FCC permission for construction at a new location. As of December 2008, the new owners applied for an additional 90 days to remain silent while they constructed their new facilities.

In July 2009, WLTQ returned to the air with black gospel music.

In 2010, Indigo announced the sale of WLTQ to Mediatrix SC LLC, owner of nearby WQIZ
WQIZ
WQIZ is a radio station broadcasting a Catholic Talk format. Licensed to St. George, South Carolina, USA, it serves the Charleston SC area. The station is currently owned by Mediatrix SC....

, for $525,000. In 2011, WLTQ changed to its current format.
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