WHKQ
Encyclopedia
WHKQ is a radio station, playing Spanish CHR music, under the name "KQ 103". WHKQ licensed to Windermere, Florida
Windermere, Florida
Windermere is a town in Orange County, Florida, in the United States. As of the 2000 census, the town population was 1,897. According to the U.S. Census Bureau's 2006 estimates, the town had a population of 2,019. It is expected that the 2010 census will show the town with almost 3000 people...

 and is serving the Orlando area.

History

103.1 was the brainchild of John T. Rutledge, co-owner of WLOF
WTLN
WTLN is a radio station broadcasting a Religious format. Licensed to Orlando, Florida, USA, it serves the greater Orlando area. The station is currently owned by Salem Communications.Programming on WTLN is repeated on WHIM AM 1520 in Apopka....

 Orlando (Clarke Broadcasting Company). The station signed on the air in 1966 from the Langford Hotel in Winter Park, FL as WLOQ-FM. The format was beautiful music, instrumentals only. The original format was designed by Rutledge who was very particular as to its adherence. The station itself was located in a former hotel room at the Langford. The antenna was on a monopole on top of the hotel. All of the production, news and sales originated from the WLOF staff. Violet Jean Sidebottom was the manager of WLOQ and ran a tight ship. The station was a Class A FM, licensed to Winter Park, FL, stereo, dual-polarized antenna, with approximately 3000 watts of power.

WLOQ was sold along with WLOF circa 1972 to the Home Security Life Insurance Company. The call sign was retained after being purchased by the current owners, the Gross Family. The original format from the station's sign-on in 1966 until 1977 was beautiful music
Beautiful music
Beautiful music is a mostly instrumental music format that was prominent in American radio from the 1960s through the 1980s...

. The station programmed what became the "Smooth Jazz
Smooth jazz
Smooth jazz is a genre of music that grew out of jazz fusion and is influenced by R&B, funk, rock, and pop music styles ....

" format from 1977 to 2011 and continues to broadcast at WLOQ.com.

In 2011, after CEO John Gross retired for medical reasons, WLOQ was sold to TTB Media Corporation. At midnight on August 1, WLOQ's smooth jazz format moved exclusively online, and the station began stunting
Stunting (broadcasting)
In radio broadcasting, stunting occurs when a station abruptly airs programming that is seemingly uncharacteristic compared to what they normally play...

 as "Elvis
Elvis Presley
Elvis Aaron Presley was one of the most popular American singers of the 20th century. A cultural icon, he is widely known by the single name Elvis. He is often referred to as the "King of Rock and Roll" or simply "the King"....

 103.1". On August 3, the station went to Spanish CHR as KQ103.

On August 1, 2011 WLOQ changed their call letters to WHKQ. The WLOQ branding and smooth jazz format continues as an internet-only radio station, WLOQ.com.
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