WDVI is a hot adult contemporary station in Rochester, New York

Rochester, New York

Rochester is a city in Monroe County, New York, south of Lake Ontario in the United States. Known as The World's Image Centre, it was also once known as The Flour City, and more recently as The Flower City...

, broadcasting on 100.5 FM. The station is owned by Clear Channel Communications

Clear Channel Communications

Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...

. 100.5 was previously known as WVOR

WVOR

WVOR is a radio station broadcasting a Soft Adult Contemporary format. Licensed to Canandaigua, New York, USA, the station serves the Rochester area. The station is currently owned by Clear Channel Communications.-History:...

, a hot adult contemporary music

Adult contemporary music

Adult contemporary music is a broad style of popular music that ranges from lush 1950s and 1960s vocal music to predominantly ballad-heavy music with varying degrees of rock influence, as well as a radio format that plays such music....

 station for many years. The station was owned by the Lincoln Group before being sold to American Radio Systems (ARS), a forerunner of today's CBS Radio

CBS Radio

CBS Radio, Inc., formerly known as Infinity Broadcasting Corporation, is one of the largest owners and operators of radio stations in the United States, third behind main rival Clear Channel Communications and Cumulus Media. CBS Radio owns around 130 radio stations across the country...

. ARS was forced to sell the station to Jacor

Jacor

Jacor Communications was a media corporation which owned a large number of radio stations in the United States. Inside the radio industry, Jacor was seen as one of the most competitive broadcast companies in history. Jacor's re-image in 1996 created the slogan "The Noise You Can't Ignore".Jacor was...

 to meet Federal Communications Commission

Federal Communications Commission

The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

 (FCC) ownership restrictions. Jacor would later be absorbed by Clear Channel.

WVOR rebranded as "The Drive" in 2006

2006 in radio

The year 2006 saw a number of significant events in radio broadcasting.-Events:*January 3 - The BJ Shea Morning Experience switches to KISW in Seattle, Washington, from the former FM Talk station KKWF....

, leaning its direction towards adult album alternative

Adult album alternative

Adult album alternative is a radio format. A spinoff from the album-oriented rock format, its roots trace to the 1960s and 1970s from the earlier freeform and progressive formats....

; the WVOR calls would be placed on sister station WISY

WVOR

WVOR is a radio station broadcasting a Soft Adult Contemporary format. Licensed to Canandaigua, New York, USA, the station serves the Rochester area. The station is currently owned by Clear Channel Communications.-History:...

, in nearby Canandaigua. The station is still a Mediabase

Mediabase

Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytical tools for radio and record industry professionals...

 hot adult contemporary reporter, however.