WAKB
Encyclopedia
WAKB, known on-air as "Magic 100.9", is an urban adult contemporary
radio station located in Augusta, Georgia
. Licensed by the Federal Communications Commission
(FCC) to the town of Hephzibah
, the station broadcasts on 100.9 FM with a effective radiated power
(ERP) of 16 kW.
Magic 100.9 is home to the Tom Joyner
morning show and the Doug Banks
Show in the evenings. The station's main competition in the market is Clear Channel Communications
' WKSP
.
urban adult contemporary format known as "The Touch" but eventually went local in the late 1990s under the "Magic 96.9" name.
WAKB was sold by Radio One in the mid 2000s Perry Broadcasting
as the company decided to focus on larger markets. On Jan. 11, 2008 at 2:58 p.m., WAKB swapped frequencies with WTHB
, which had been urban gospel. This happened 2 minutes before Doug Banks
launch his afternoon show The Ride with Doug and DeDe
began. The station then became Magic 100.9.
In 2009, WAKB increased its power from 6,000 to 16,000 watt
s and moved its tower closer to the city in Hephzibah, Georgia
. On December 30, 2009, WAKB dropped the Doug Banks
Show (which later returned, airing evenings 7-11pm) and played music in the 3-7 pm time slot. In February 2010, recent WLXC
/Columbia midday host Tre' Taylor joined the station and began hosting afternoons.
Urban Adult Contemporary
Urban adult contemporary is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have rap music on their playlists. The format was designed by Barry Mayo when he, Lee S. Simonson and Bill Pearson organized Broadcast...
radio station located in Augusta, Georgia
Augusta, Georgia
Augusta is a consolidated city in the U.S. state of Georgia, located along the Savannah River. As of the 2010 census, the Augusta–Richmond County population was 195,844 not counting the unconsolidated cities of Hephzibah and Blythe.Augusta is the principal city of the Augusta-Richmond County...
. Licensed by the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...
(FCC) to the town of Hephzibah
Hephzibah, Georgia
Hephzibah is a city in south Richmond County, in the U.S. state of Georgia. It is part of the Augusta – Richmond County Metropolitan Statistical Area. The population was 3,880 at the 2000 census....
, the station broadcasts on 100.9 FM with a effective radiated power
Effective radiated power
In radio telecommunications, effective radiated power or equivalent radiated power is a standardized theoretical measurement of radio frequency energy using the SI unit watts, and is determined by subtracting system losses and adding system gains...
(ERP) of 16 kW.
Magic 100.9 is home to the Tom Joyner
Tom Joyner
Thomas "Tom" Joyner is an American radio host, host of the nationally syndicated The Tom Joyner Morning Show, and also founder of REACH Media Inc., the Tom Joyner Foundation, and BlackAmericaWeb.com.-Early life:...
morning show and the Doug Banks
Doug Banks
Doug Banks is an American radio personality and host of The Doug Banks Radio Show.-Career highlights:The Philadelphia-born, Detroit raised Banks began his radio career broadcasting on the high school radio station. Local station WDRQ took notice of his talent and offered him a spot as a temporary...
Show in the evenings. The station's main competition in the market is Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...
' WKSP
WKSP
WKSP also known as "96.3 Kiss-FM", is an Adult Urban Contemporary radio station located in Augusta, Georgia. Licensed by the Federal Communications Commission to the nearby community of Aiken, South Carolina, the station broadcasts on 96.3 FM with a effective radiated power of...
.
History
96.7 FM started in the late 1970s as WRNZ as a Top 40 outlet known as "Z96". The station changed frequencies from 96.7 to 96.9 and became WMJB in 1984 and WRDW-FM in 1985. In 1991, the station became WAKB. At first, it broadcast SMN'sSatellite Music Network
Satellite Music Network was the first satellite delivered network to provide complete live 24-hour a day music programming to local stations, under several different formats...
urban adult contemporary format known as "The Touch" but eventually went local in the late 1990s under the "Magic 96.9" name.
WAKB was sold by Radio One in the mid 2000s Perry Broadcasting
Perry Publishing and Broadcasting
Perry Publishing and Broadcasting is a print media, local cable television show producer and radio broadcasting group based in Oklahoma City, Oklahoma, targeting the local African American community. Russell M. Perry is the Owner and President of the company....
as the company decided to focus on larger markets. On Jan. 11, 2008 at 2:58 p.m., WAKB swapped frequencies with WTHB
WTHB
WTHB-FM, also known as Praise 96.9, is an Urban Gospel station located in Augusta, Georgia. The station is licensed by the FCC to the city of Wrens, Georgia to broadcast on 96.9 FM with an ERP of 6,200 kW....
, which had been urban gospel. This happened 2 minutes before Doug Banks
Doug Banks
Doug Banks is an American radio personality and host of The Doug Banks Radio Show.-Career highlights:The Philadelphia-born, Detroit raised Banks began his radio career broadcasting on the high school radio station. Local station WDRQ took notice of his talent and offered him a spot as a temporary...
launch his afternoon show The Ride with Doug and DeDe
The Ride with Doug and DeDe
The Doug Banks Radio Show is an American radio show produced by American Urban Radio Networks hosted by veteran radio personalities Doug Banks and DeDe McGuire. It airs daily from 2PM to 6PM ....
began. The station then became Magic 100.9.
In 2009, WAKB increased its power from 6,000 to 16,000 watt
Watt
The watt is a derived unit of power in the International System of Units , named after the Scottish engineer James Watt . The unit, defined as one joule per second, measures the rate of energy conversion.-Definition:...
s and moved its tower closer to the city in Hephzibah, Georgia
Hephzibah, Georgia
Hephzibah is a city in south Richmond County, in the U.S. state of Georgia. It is part of the Augusta – Richmond County Metropolitan Statistical Area. The population was 3,880 at the 2000 census....
. On December 30, 2009, WAKB dropped the Doug Banks
Doug Banks
Doug Banks is an American radio personality and host of The Doug Banks Radio Show.-Career highlights:The Philadelphia-born, Detroit raised Banks began his radio career broadcasting on the high school radio station. Local station WDRQ took notice of his talent and offered him a spot as a temporary...
Show (which later returned, airing evenings 7-11pm) and played music in the 3-7 pm time slot. In February 2010, recent WLXC
WLXC
WLXC is an Urban Adult Contemporary radio station licensed to Columbia, South Carolina and serves the Columbia market. The Cumulus Media outlet is licensed by the Federal Communications Commission to broadcast at 103.1 MHz with an effective radiated power of 6 kW...
/Columbia midday host Tre' Taylor joined the station and began hosting afternoons.
External links
- Magic 100.9 — official website