Víctor González Torres
Encyclopedia
Víctor González Torres (born July 1, 1947 in Mexico City
Mexico City
Mexico City is the Federal District , capital of Mexico and seat of the federal powers of the Mexican Union. It is a federal entity within Mexico which is not part of any one of the 31 Mexican states but belongs to the federation as a whole...

), is a Mexican businessman, who ran as a write-in candidate in the 2006 Mexican presidential election. He is nicknamed "Dr. Simi" after the mascot of his national drugstore franchise, Farmacias Similares. Despite not being an official candidate, he made a massive marketing campaign to enter the election. Many media outlets covered his campaign and his struggle with the Federal Electoral Institute
Federal Electoral Institute
The Federal Electoral Institute is an autonomous, public organization responsible for organizing federal elections in Mexico, that is, those related to the election of the President of the United Mexican States and to the election of the members of the Lower and Upper Chambers that constitute the ...

 (IFE) for legitimacy, while others considered him a sort of "comic relief".

He is the founder and director of an associated charitable body, The Group for a Better Country (Grupo Por Un País Mejor), which seeks to provide low-cost medical services and provide a platform against official corruption.

His franchise slogan was "The same only cheaper", and his campaign one was "To serve God and the people of Mexico". As a non-official candidate he frequently stressed the fact that he pays all of his own campaign expenses, thus being the "cheapest" candidate. He attempted to run as a candidate for the Alternativa party, whose campesino wing promoted his bid. The IFE eventually quashed his aspirations by ruling in favor of Patricia Mercado
Patricia Mercado
Dora Patricia Mercado Castro is aMexican feminist politician. She is a founder, former president and the 2006 presidential candidate of the extinct Socialdemocratic Party ....

.
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