VoloMedia
Encyclopedia
VoloMedia is a Sunnyvale, California
based advertising network
that has developed technology to enable advertisements to be dynamically inserted into downloadable audio and video, such as podcasts. Large media publishers such as Public Radio International
, MSNBC
and Fox News utilize their technologies in order to provide free downloadable programming. The company is funded by venture capital
firms Mayfield Fund
, Sutter Hill Ventures
and Worldview Technology Partners.
VoloMedia is a founding member of the Association for Downloadable Media.
In July 2006, the company's advertisement insertion and rotation technologies were awarded a U.S. patent
.
In July 2009, VoloMedia was granted which they claimed in a press release covered all episodic media downloading, including podcasting. Several news and podcasting sites picked up on this press release, raising fears that the company's claim might be true, but suggested that the validity of the patent was unlikely to stand up under scrutiny. The scope of protection provided by a patent is defined by the claims
of the patent.
Sunnyvale, California
Sunnyvale is a city in Santa Clara County, California, United States. It is one of the major cities that make up the Silicon Valley located in the San Francisco Bay Area...
based advertising network
Advertising network
An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand...
that has developed technology to enable advertisements to be dynamically inserted into downloadable audio and video, such as podcasts. Large media publishers such as Public Radio International
Public Radio International
Public Radio International is a Minneapolis-based American public radio organization, with locations in Boston, New York, London and Beijing. PRI's tagline is "Hear a different voice." PRI is a major public media content creator and also distributes programs from many sources...
, MSNBC
MSNBC
MSNBC is a cable news channel based in the United States available in the US, Germany , South Africa, the Middle East and Canada...
and Fox News utilize their technologies in order to provide free downloadable programming. The company is funded by venture capital
Venture capital
Venture capital is financial capital provided to early-stage, high-potential, high risk, growth startup companies. The venture capital fund makes money by owning equity in the companies it invests in, which usually have a novel technology or business model in high technology industries, such as...
firms Mayfield Fund
Mayfield Fund
Mayfield Fund is one of the oldest venture capital firms in the US, focusing on early-stage to growth-stage investments in information technology companies with a focus on enterprise software, Internet consumer & media services, and communications....
, Sutter Hill Ventures
Sutter Hill Ventures
Sutter Hill Ventures is a private equity firm focused on venture capital investments in technology-based start-up companies. The firm is based in Palo Alto, CA....
and Worldview Technology Partners.
VoloMedia is a founding member of the Association for Downloadable Media.
History
VoloMedia was founded in 2005 as Podbridge by Murgesh Navar and Andrey Yruski. The company launched its downloadable audio advertisement network in February 2006. In May of the same year, the company announced support for downloadable video as well. The company changed its name to VoloMedia in November 2007.In July 2006, the company's advertisement insertion and rotation technologies were awarded a U.S. patent
Patent
A patent is a form of intellectual property. It consists of a set of exclusive rights granted by a sovereign state to an inventor or their assignee for a limited period of time in exchange for the public disclosure of an invention....
.
In July 2009, VoloMedia was granted which they claimed in a press release covered all episodic media downloading, including podcasting. Several news and podcasting sites picked up on this press release, raising fears that the company's claim might be true, but suggested that the validity of the patent was unlikely to stand up under scrutiny. The scope of protection provided by a patent is defined by the claims
Claim (patent)
Patent claims are the part of a patent or patent application that defines the scope of protection granted by the patent. The claims define, in technical terms, the extent of the protection conferred by a patent, or the protection sought in a patent application...
of the patent.