Viva (magazine)
Encyclopedia
Viva was an adult woman's magazine that premiered in 1973 and ceased publication in 1980. Its full title was Viva, The International Magazine For Women, and it was published by Bob Guccione
and his wife, Kathy Keeton
. Guccione was the editor of Penthouse
, an adult men's magazine, and he wanted to publish a companion title for women. Viva was essentially an erotic magazine for women, containing articles and fiction delving into women’s fantasies, and exploring their sexuality, reviews of the arts, interviews with known personalities, fashion
and beauty, etc.
Viva magazine usually exhibited photography
containing full frontal nudity
and sexual encounters targeted at mature women readers. Among the photographers whose work appeared in Viva was Helmut Newton
, who was lured there by Anna Wintour
, the magazine's fashion editor. Wintour also worked with Denis Piel before he worked under contract with Vogue.
Bob Guccione
Bob Guccione was the founder and publisher of the adult magazine Penthouse. He resigned from his publisher position in November 2003.-Early life:...
and his wife, Kathy Keeton
Kathy Keeton
Kathryn "Kathy" Keeton was a magazine publisher along with her partner, and later husband, Penthouse publisher Bob Guccione. Her title was President/COO of General Media Communications, Inc. She was also plantiff in the U.S. Supreme Court case of Keeton v...
. Guccione was the editor of Penthouse
Penthouse (magazine)
Penthouse, a men's magazine founded by Bob Guccione, combines urban lifestyle articles and softcore pornographic pictorials that, in the 1990s, evolved into hardcore. Penthouse is owned by FriendFinder Network. formerly known as General Media, Inc. whose parent company was Penthouse International...
, an adult men's magazine, and he wanted to publish a companion title for women. Viva was essentially an erotic magazine for women, containing articles and fiction delving into women’s fantasies, and exploring their sexuality, reviews of the arts, interviews with known personalities, fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...
and beauty, etc.
Viva magazine usually exhibited photography
Photography
Photography is the art, science and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor or chemically by means of a light-sensitive material such as photographic film...
containing full frontal nudity
Nudity
Nudity is the state of wearing no clothing. The wearing of clothing is exclusively a human characteristic. The amount of clothing worn depends on functional considerations and social considerations...
and sexual encounters targeted at mature women readers. Among the photographers whose work appeared in Viva was Helmut Newton
Helmut Newton
Helmut Newton, born Helmut Neustädter was a German-Australian photographer. He was a "prolific, widely imitated fashion photographer whose provocative, erotically charged black-and-white photos were a mainstay of Vogue and other publications."-Early life:Newton was born in Berlin, the son of Klara...
, who was lured there by Anna Wintour
Anna Wintour
Anna Wintour, OBE is the British-born editor-in-chief of American Vogue, a position she has held since 1988. With her trademark pageboy bob haircut and sunglasses, Wintour has become an institution throughout the fashion world, widely praised for her eye for fashion trends and her support for...
, the magazine's fashion editor. Wintour also worked with Denis Piel before he worked under contract with Vogue.