Vinnie Potestivo
Encyclopedia
Vinnie Potestivo is an American casting director and television producer.
He is currently the President of Vinnie Potestivo Entertainment, Inc (VPE) which began as a full-service talent and casting agency dedicated to finding talent solutions for all media platforms including broadcast, digital and print. Founded in 2008, VPE specializes in casting and the development of long-form character-driven reality programming, celebrity-driven reality programming, host and expert casting, and celebrity talent procurement. VPE's Modern Media Marketing department was launched in 2010, and with a strong focus in Branded Media, Celebrity Brand Development, Celebrity Brand Management, and Talent Endorsements; it has already attracted clients such as Kiehl's, Ustream, Guinness and Mercy (a new hangover prevention beverage).
Prior to VPE, Potestivo was a principal partner at Classic Entertainment Group where he launched Blue Scissors Media, a full service multimedia production company with a focus in branded media content for a range of television, broadband and mobile platforms.
At the helm of MTV
's East Coast Talent & Series Development Department, he was responsible for launching some of today's biggest names in pop culture including: Mandy Moore
, Nick Cannon
, Benji & Joel Madden (Good Charlotte
), Vanessa Minnillo
and Ashlee Simpson
. He is also the Creating Producer of 8th & Ocean, Man & Wife, Aly & AJ: A Sister Act, Me & Mr. Jones, Foxy and I Won't Love You to Death: The Story of Mario and His Mom. In 2006 he co-created Man & Wife with Fatman Scoop
, which was developed for television and aired on MTV in 2008. While at MTV
, he worked closely with the MTV News
& Doc, Original Series Development and Celebrity Music & Talent Departments to deliver talent-driven-programming for various MTVN platforms (including, but not limited to, MTV
, MTV2
, MTVU
, MTV.com, MTVFilms as well as a dozen MTV International Affiliates.
He is a graduate of Wagner College
and has worked as casting director for TV, Film, Commercials, Voice Overs, and Print prior to accepting a full time position at MTV in the 1998.
30 Under 30 Most Influential Entertainers 30 Entertainers/Executives from the New York area responsible for contributing/creating various forms of entertainment content, all of whom are under 30 years of age.
He is currently the President of Vinnie Potestivo Entertainment, Inc (VPE) which began as a full-service talent and casting agency dedicated to finding talent solutions for all media platforms including broadcast, digital and print. Founded in 2008, VPE specializes in casting and the development of long-form character-driven reality programming, celebrity-driven reality programming, host and expert casting, and celebrity talent procurement. VPE's Modern Media Marketing department was launched in 2010, and with a strong focus in Branded Media, Celebrity Brand Development, Celebrity Brand Management, and Talent Endorsements; it has already attracted clients such as Kiehl's, Ustream, Guinness and Mercy (a new hangover prevention beverage).
Prior to VPE, Potestivo was a principal partner at Classic Entertainment Group where he launched Blue Scissors Media, a full service multimedia production company with a focus in branded media content for a range of television, broadband and mobile platforms.
At the helm of MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
's East Coast Talent & Series Development Department, he was responsible for launching some of today's biggest names in pop culture including: Mandy Moore
Mandy Moore
Amanda Leigh "Mandy" Moore is an American singer-songwriter, actress and fashion designer. Moore became famous as a teenager in the late 1990s, after the release of her teen pop albums So Real, I Wanna Be with You, and Mandy Moore. In 2007, she took an adult pop-folk direction with the release of...
, Nick Cannon
Nick Cannon
Nicholas Scott "Nick" Cannon is an American actor, comedian, rapper, entrepreneur, record producer, radio, and television personality. On television, Cannon began as a teenage sketch comedian on All That before going on to host The Nick Cannon Show, Wild 'N Out, and America's Got Talent...
, Benji & Joel Madden (Good Charlotte
Good Charlotte
Good Charlotte is an American rock band from Waldorf, Maryland that formed in 1996. Since 1998, the band's constant members have been lead vocalist Joel Madden, lead guitarist and back-up vocalist Benji Madden, bass guitarist Paul Thomas and rhythm guitarist and keyboardist Billy Martin...
), Vanessa Minnillo
Vanessa Minnillo
Vanessa Joy Lachey is an-American television personality, television host, model, and actress. A former Miss Teen USA, she has been a New York-based correspondent for Entertainment Tonight and a host of Total Request Live on MTV...
and Ashlee Simpson
Ashlee Simpson
Ashlee Nicole Simpson is an American singer and actress. In 2004, she rose to prominence with the success of her number-one debut album Autobiography and the reality series, The Ashlee Simpson Show. In October 2005, following a North American concert tour and a film appearance, Simpson released...
. He is also the Creating Producer of 8th & Ocean, Man & Wife, Aly & AJ: A Sister Act, Me & Mr. Jones, Foxy and I Won't Love You to Death: The Story of Mario and His Mom. In 2006 he co-created Man & Wife with Fatman Scoop
Fatman Scoop
Isaac Freeman III, better known by his stage name Fatman Scoop is a hip hop promoter and radio personality famed for his on-stage rough, raw, loud voice....
, which was developed for television and aired on MTV in 2008. While at MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
, he worked closely with the MTV News
MTV News
MTV News is the news division of MTV, one of the first and most popular music television network in the U.S., as well as some of MTV's related channels around the world. MTV News began in the late 1980s with the program The Week In Rock, hosted by Kurt Loder, the first official MTV News correspondent...
& Doc, Original Series Development and Celebrity Music & Talent Departments to deliver talent-driven-programming for various MTVN platforms (including, but not limited to, MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
, MTV2
MTV2
MTV2 is a cable network that is widely available in the United States on digital cable and satellite television, and is progressively being added to analogue cable lineups across the nation...
, MTVU
MtvU
mtvU is a division of Viacom's MTV Networks which produces a 24-hour television channel that is available on more than 750 college and university campuses across the United States, as well as several digital cable packages...
, MTV.com, MTVFilms as well as a dozen MTV International Affiliates.
He is a graduate of Wagner College
Wagner College
Wagner College is a private, co-educational, national liberal arts college with an enrollment of approximately 2,400 total students located atop Grymes Hill in New York City's borough of Staten Island...
and has worked as casting director for TV, Film, Commercials, Voice Overs, and Print prior to accepting a full time position at MTV in the 1998.
Selected filmography
| Show | Credit | Season | Network/Platform |
|---|---|---|---|
| Sunset Daze | Producer | All | WEtv |
| Entertainment Living | Executive Producer | All | PointClickHome.com http://www.PointClickHome.com/entertainmentliving |
| Visions Of Rock | Executive Producer | 2008–2009 | VisionsOfRock.com http://www.nikonlive.com/visionsofrock |
| 8th & Ocean | Producer | All | MTV |
| Aly & AJ: A Sister Act | Producer & Developed by | All | MTV |
| I Won't Love You To Death: The Story of Mario and His Mom | Producer | All | MTV |
| Me & Mr. Jones | Executive Producer | All | MTV |
| Man & Wife | Producer | All | MTV |
| Man & Wife | Producer | All | ManAndWife.tv http://www.ManAndWife.tv |
| Foxy | Producer | pilot | MTV |
| Laguna Beach | Network Executive | Seasons 1, 2, 3 | MTV |
| The Hills | Network Executive | Seasons 1 & 2 | MTV |
| Newport Beach | Network Executive | Season 1 | MTV |
| Run's House | Network Executive | Seasons 1,2,3 | MTV |
| Battle of the Sexes | Network Executive | All | MTV |
| Inferno | Network Executive | Season 1 & 2 | MTV |
| Gauntlet | Network Executive | Seasons 1, 2, 3 | MTV |
| The Duel | Network Executive | All | MTV |
| Fresh Meat | Network Executive | All | MTV |
| The Shop | Network Executive | All | MTV |
| The Andy Milonakis Show | Network Executive | 2005–2007 | MTV2 |
| Wonder Showzen | Network Executive | 2005–2006 | MTV2 |
| Headbangers Ball | Network Executive | 2003–2007 | MTV2 |
| Sucker Free | Network Executive | 2005–2007 | MTV2 |
Miscellaneous
On Camera: How To Report, Anchor & Interview An educational textbook for those who are interested in pursuing on-camera careers30 Under 30 Most Influential Entertainers 30 Entertainers/Executives from the New York area responsible for contributing/creating various forms of entertainment content, all of whom are under 30 years of age.