Victor (mascot)
Encyclopedia
Mascot
The term mascot – defined as a term for any person, animal, or object thought to bring luck – colloquially includes anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name...
and logo
Logo
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...
for the comedy festival
Comedy festival
A comedy festival is a celebration of comedy with many shows, venues, comedy performers and is held over a specific block of time...
Just for Laughs
Just for Laughs
Just for Laughs is a comedy festival held each July in Montreal, Quebec, founded in 1983. It is the largest international comedy festival in the world.- Information :...
. It was designed by Vittorio Fiorucci
Vittorio Fiorucci
Vittorio Fiorucci was an Italian Canadian poster artist from Montreal, Canada.Fiorucci was born on 2 November 1932 in Zara . During World War Two when Zara was about to be captured by Yugoslavia, Fiorucci and his family fled to Venice, Italy, where he subsequently spent most of his childhood...
of the Canadian Design Resource company.
The image was inspired by a monster
Monster
A monster is any fictional creature, usually found in legends or horror fiction, that is somewhat hideous and may produce physical harm or mental fear by either its appearance or its actions...
that covers a lot of territory and preys on Montreal. The logo can be seen across the world on posters, t-shirts, event site markers, costumes, and inflatables.
In 2005 the character was redesigned by animator Alan Best at the behest of advertising agency Cossette as part of a comprehensive graphic overhaul of the Just For Laughs brand. According to Best, the new Victor was closely based on festival founder Gilbert Rozon himself.
In 2007, "Rose" was created, a character to be the wife of Victor.
See also
- Culture of QuebecCulture of QuebecThe Culture of Quebec emerged over the last few hundred years, resulting from the shared history of the French-speaking majority in Quebec. It is unique to the Western World; Quebec is the only region in North America with a French-speaking majority, as well as one of only two provinces in Canada...
- Just for Laughs museumJust for Laughs museumThe Just for Laughs Museum is a Canadian museum dedicated to humour located in Montreal, Quebec.- History :The Just for Laughs Museum was created by Gilbert Rozon, who wanted to buy in on the success of the Just for Laughs festival...
