Vehicle Theft Protection Program
Encyclopedia
Vehicle Theft Protection Program is an educational initiative in North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...

 started by the National Insurance Crime Bureau
National Insurance Crime Bureau
The National Insurance Crime Bureau is a North American non-profit membership organization located in Des Plaines, Illinois. It was created by the insurance industry to address insurance-related crime and works closely with law enforcement agencies. Much of NICB's focus is on motor vehicle theft....

 (NICB) and LoJack Corporation
LoJack
The LoJack Stolen Vehicle Recovery System is an aftermarket vehicle tracking system that allows vehicles to be tracked by police, with the aim of recovering them in case of theft. The manufacturer claims a 90% recovery rate...

 designed to help owners of cars, motorcycles, construction equipment and commercial vehicles better understand how to protect their assets from theft.

The two theft prevention organizations kick off the annual program each year by designating July as "National Vehicle Theft Protection Month", as July has one of the highest vehicle theft rates.

History

The Vehicle Theft Protection Program was launched in late June 2007 by NICB, a not-for-profit organization dedicated to stopping vehicle theft and insurance fraud
Insurance fraud
Insurance fraud is any act committed with the intent to fraudulently obtain payment from an insurer.Insurance fraud has existed ever since the beginning of insurance as a commercial enterprise. Fraudulent claims account for a significant portion of all claims received by insurers, and cost billions...

, and LoJack Corporation, a company that provides tracking and recovery systems for stolen mobile assests.

As part of the program, the organizations commissioned a national survey of 1,000 adults to determine areas where consumers needed the most education regarding vehicle theft protection. The survey found that the majority of respondents had bad habits when it came to protecting their vehicles from theft. A full 33 percent left their car running unattended, while 40 percent did not hide valuables from view when leaving their car.

For motorcycle owners, the program offered an online “Fitness Test” geared to gauge the risk of theft for motorcycle enthusiasts. The online survey revealed that a full 67 percent of motorcycle owners who responded are at a high risk for theft. More than 1,800 respondents participated in the 10-question Fitness Test on the LoJack website during the months of July and August 2007.

And for construction equipment owners, NICB and LoJack have led ongoing seminars that have been presented at trade shows around the country offering practical advice to protect construction equipment against theft.

To accompany the program, a booklet entitled “Get in the Know: Learn to Protect Your Vehicle from Theft” was also created to provide facts, statistics and practical steps owners can take to protect their assets.

Now in its fourth year, the educational initiative aims to raise consumer awareness of vehicle theft and theft protection through a series of events, informative materials, podcasts, surveys and a presence on a variety of websites.
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