Valie Export
Encyclopedia
Valie Export (born May 17, 1940 in Linz
Linz
Linz is the third-largest city of Austria and capital of the state of Upper Austria . It is located in the north centre of Austria, approximately south of the Czech border, on both sides of the river Danube. The population of the city is , and that of the Greater Linz conurbation is about...

 as Waltraud Lehner, later Waltraud Hollinger) is an Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...

n artist. Her artistic work includes video installations, body performances, expanded cinema, computer animations, photography, sculptures and publications covering contemporary arts.

Educated in a convent until the age of 14, Valie Export studied painting, drawing, and design at the National School for Textile Industry in Vienna, and briefly worked in the film industry as a script girl, editor, and extra. In 1967, she changed her name to VALIE EXPORT (written in uppercase letters, like an artistic logo, shedding her father’s and husband’s names and appropriating her new surname from a popular brand of cigarettes). With this gesture of self-determination, Export emphatically asserted her identity within the Viennese art scene, which was then dominated by the taboo-breaking performance art of the Vienna Actionists such as Hermann Nitsch
Hermann Nitsch
Hermann Nitsch is an Austrian artist who works in experimental and multimedia modes.Born in Vienna, Nitsch received training in painting during the time he studied at the Wiener Graphische Lehr-und Versuchanstalt. He is called an "actionist" or a performance artist...

, Günter Brus, Otto Mühl, and Rudolf Schwarzkogler
Rudolf Schwarzkogler
Rudolf Schwarzkogler was an Austrian performance artist closely associated with the Viennese Actionism group that included artists Günter Brus, Otto Mühl, and Hermann Nitsch....

. Of the Actionist movement, Export has said, “I was very influenced, not so much by Actionism itself, but by the whole movement in the city. It was a really great movement. We had big scandals, sometimes against the politique; it helped me to bring out my ideas.” Like her male contemporaries, she subjected her body to pain and danger in actions designed to confront the growing complacency and conformism of postwar Austrian culture. But her examination of the ways in which the power relations inherent in media representations inscribe women’s bodies and consciousness distinguishes Valie Export’s project as unequivocally feminist.

Valie Export’s early guerilla performances have attained an iconic status in feminist art history. Tapp- und Tast-Kino ("Tap and Touch Cinema") was performed in ten European cities in 1968-1971. In this avowedly revolutionary work, Valie Export wore a tiny "movie theater" around her naked upper body, so that her body could not be seen but could be touched by anyone reaching through the curtained front of the "theater." She then went into the street and invited men, women, and children to come and touch her. The media responded to Export's provocative work with panic and fear, one newspaper aligning her to a witch. Export recalls, "There was a great campaign against me in Austria."

In her 1968 performance Aktionshose:Genitalpanik (Action Pants: Genital Panic), Valie Export entered an art cinema in Munich, wearing crotchless pants, and walked around the audience with her exposed genitalia at face level. The associated photographs were taken in 1969 in Vienna, by photographer Peter Hassmann. The performance at the art cinema and the photographs in 1969 were both aimed toward provoking thought about the passive role of women in cinema and confrontation of the private nature of sexuality with the public venues of her performances. Apocryphal stories state that the Aktionshose:Genitalpanik performance occurred in a porn theater and included Valie Export brandishing a machine gun and challenging the audience, as depicted in the 1969 posters, however she claims this never occurred.

The contrast with what is usually called "cinema" is obvious, and is crucial to the message. In Valie Export's performance, the female body is not packaged and sold by male directors and producers, but is controlled and offered freely by the woman herself, in defiance of social rules and state precepts. Also, the ordinary state-approved cinema is an essentially voyeuristic experience, whereas in Valie Export's performance, the "audience" not only has a very direct, tactile contact with another person, but does so in the full view of Valie Export and bystanders.

Valie Export's groundbreaking video piece, "Facing a Family" (1971) was one of the first instances of television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 intervention and broadcasting
Broadcasting
Broadcasting is the distribution of audio and video content to a dispersed audience via any audio visual medium. Receiving parties may include the general public or a relatively large subset of thereof...

 video art
Video art
Video art is a type of art which relies on moving pictures and comprises video and/or audio data. . Video art came into existence during the 1960s and 1970s, is still widely practiced and has given rise to the widespread use of video installations...

. The video, broadcast on the Austrian television program "Kontakte", shows a bourgeois Austrian family watching TV while eating dinner. When other middle class families watched this program on TV, the television would be holding a mirror up to their experience and complicating the relationship between subject, spectator, and television. Her 1985 film The Practice of Love
The Practice of Love
The Practice of Love is a 1985 Austrian drama film directed by Valie Export. It was entered into the 35th Berlin International Film Festival.-Cast:* Adelheid Arndt as Judith Wiener* Rüdiger Vogler as Dr. Alfons Schlögel* Hagnot Elischka as Dr...

was entered into the 35th Berlin International Film Festival
35th Berlin International Film Festival
The 35th annual Berlin International Film Festival was held from February 15 to February 26, 1985.-Jury:* Jean Marais * Max von Sydow* Alberto Sordi* Regimantas Adomaitis* Sheila Benson* Wolfgang Kohlhaase* Onat Kutlar* Luis Megino...

.

Since 1995/1996 Valie Export has held a professorship for multimedia performance at the Kunsthochschule für Medien
Academy of Media Arts
The Academy of Media Arts Cologne is a teaching and research institution for audio-visual media in Cologne, Germany. It offers an undergraduate degree program, as well as an post-graduate program....

in Cologne
Cologne
Cologne is Germany's fourth-largest city , and is the largest city both in the Germany Federal State of North Rhine-Westphalia and within the Rhine-Ruhr Metropolitan Area, one of the major European metropolitan areas with more than ten million inhabitants.Cologne is located on both sides of the...

, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

.

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