Upsnap
Encyclopedia
UpSNAP is the name of both a mobile-oriented
search engine
and the company that runs the search engine. UpSNAP developed a patented method of accepting queries and producing results via text messaging
, aka SMS
. The company employs an intelligent query search engine
to process text queries sent to the number 2SNAP (27627) and quickly returns the relevant info that the user has requested in text form.
UpSNAP is the #1 direct response advertising network on mobile phones, serving close to a billion ads per month. With the ability to deliver content and advertising solutions to all US Mobile Devices, UpSNAP’s multi-modal ad platform drives performance from voice, SMS, video and WAP traffic via pay per call.
With 4-1-1
directory queries, the user is also given the option to receive a free call-connect via a VOIP bridge
. They generate revenue via a pay-per-call
model, analogous to the pay-per-click
model of internet search.
Mobile Search
Mobile search is an evolving branch of information retrieval services that is centered around the convergence of mobile platforms and mobile phones and other mobile devices. Web search engine ability in a mobile form allows users to find mobile content on websites which are available to mobile...
search engine
Search engine
A search engine is an information retrieval system designed to help find information stored on a computer system. The search results are usually presented in a list and are commonly called hits. Search engines help to minimize the time required to find information and the amount of information...
and the company that runs the search engine. UpSNAP developed a patented method of accepting queries and producing results via text messaging
Text messaging
Text messaging, or texting, refers to the exchange of brief written text messages between fixed-line phone or mobile phone and fixed or portable devices over a network...
, aka SMS
Short message service
Short Message Service is a text messaging service component of phone, web, or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices...
. The company employs an intelligent query search engine
Search engine
A search engine is an information retrieval system designed to help find information stored on a computer system. The search results are usually presented in a list and are commonly called hits. Search engines help to minimize the time required to find information and the amount of information...
to process text queries sent to the number 2SNAP (27627) and quickly returns the relevant info that the user has requested in text form.
UpSNAP is the #1 direct response advertising network on mobile phones, serving close to a billion ads per month. With the ability to deliver content and advertising solutions to all US Mobile Devices, UpSNAP’s multi-modal ad platform drives performance from voice, SMS, video and WAP traffic via pay per call.
With 4-1-1
4-1-1
4-1-1 is the telephone number for local directory assistance in the United States and Canada. One exception is the Pacific Northwest, which used 1-1-3 until the mid-1980s. Until the early 1980s, 4-1-1 calls were free in most states....
directory queries, the user is also given the option to receive a free call-connect via a VOIP bridge
Mobile VoIP
Mobile VoIP or simply mVoIP is an extension of mobility to a Voice over IP network. Two types of communication are generally supported: cordless/DECT/PCS protocols for short range or campus communications where all base stations are linked into the same LAN, and wider area communications using...
. They generate revenue via a pay-per-call
Pay-per-call
Pay-per-call was originally a billing system generally known as "900" calls , where the phone company bills the caller a fee which is passed on to the owner of the number called...
model, analogous to the pay-per-click
Pay per click
Pay per click is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market...
model of internet search.