Unicru
Encyclopedia
Unicru is a United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 computer software
Computer software
Computer software, or just software, is a collection of computer programs and related data that provide the instructions for telling a computer what to do and how to do it....

 company which produces a human resources
Human resources
Human resources is a term used to describe the individuals who make up the workforce of an organization, although it is also applied in labor economics to, for example, business sectors or even whole nations...

 software line claimed to aid companies in evaluating job applicants and their suitability for particular positions by giving them personality tests. Many of their customers are large retailers such as Big Y, Lowe's
Lowe's
Lowe's Companies, Inc. is a U.S.-based chain of retail home improvement and appliance stores. Founded in 1946 in North Wilkesboro, North Carolina, the chain now serves more than 14 million customers a week in its 1,710 stores in the United States and 20 in Canada. Expansion into Canada began in...

, Hollywood Video
Hollywood Video
Hollywood Entertainment Corporation , known as Hollywood Video, was a VHS, DVD, and video game rental shop company started in 1988...

, Hastings Entertainment
Hastings Entertainment
Hastings Entertainment is a regional retail chain that sells books, music, movies, and video games. It also rents movies and video games and buys used books, music, movies and video games for resale....

, Fred Meyer
Fred Meyer
Fred Meyer, Inc., is a chain of hypermarkets founded in 1922 in Portland, Oregon, by Fred G. Meyer. The company was one of the pioneers of one-stop shopping, eventually combining a complete grocery supermarket with a drugstore, clothing store, shoe store, fine jewelers, home decor store, home...

, Albertsons, Toys R Us, PetSmart
PetSmart
PetSmart, Inc. is a retail chain doing business in the United States and Canada engaged in the sale of specialty pet supplies and services such as grooming and dog training, PetSmart PetsHotel dog and cat boarding facilities and Doggie Day Care.- History :...

, Best Buy
Best Buy
Best Buy Co., Inc. is an American specialty retailer of consumer electronics in the United States, accounting for 19% of the market. It also operates in Mexico, Canada & China. The company's subsidiaries include Geek Squad, CinemaNow, Magnolia Audio Video, Pacific Sales, and, in Canada operates...

,, and Blockbuster Video. According to its vendor, Unicru was used in 16% of major retail hiring in the United States as of early 2009.

Unicru was founded in 1987 as Decision Point Data and is headquartered in Beaverton
Beaverton, Oregon
Beaverton is a city in Washington County, Oregon, United States, seven miles west of Portland in the Tualatin River Valley.As of the 2010 census, the population is 90,267. This makes it the second-largest city in the county and Oregon's sixth-largest city...

, Oregon
Oregon
Oregon is a state in the Pacific Northwest region of the United States. It is located on the Pacific coast, with Washington to the north, California to the south, Nevada on the southeast and Idaho to the east. The Columbia and Snake rivers delineate much of Oregon's northern and eastern...

. It acquired two other software companies: Guru.com
Guru.com
Guru.com is a freelance marketplace. It allows companies to find freelance workers for commissioned work. Founded in 1998 in Pittsburgh as eMoonlighter.com and still headquartered there, it is one of the tech firms to survive the dot-com bubble of the late 1990s...

 in 2003 and Xperius (formerly Personic) in 2004. The Guru.com URL and logo were subsequently sold to eMoonlighter.com which now operates under the Guru.com brand. In August 2006, Kronos announced it had acquired Unicru.

According to the Wall Street Journal, cheating on the tests, using answer keys available online, became more common during the late-2000s recession, though Kronos denies that cheating is common or significantly affects the test's validity.
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