Underground Music Movement
Encyclopedia
Underground Music Movement (UMM) is a disco
Disco
Disco is a genre of dance music. Disco acts charted high during the mid-1970s, and the genre's popularity peaked during the late 1970s. It had its roots in clubs that catered to African American, gay, psychedelic, and other communities in New York City and Philadelphia during the late 1960s and...

 label that signed artists such as Alex Party
Alex Party
Alex Party is an Italian dance music project of the electronic dance or house music genre. The band consisted of the Italian brothers Paolo and Gianni Visnadi , DJ Alex Natale and vocalist Robin 'Shanie' Campbell....

. In the 1990s UMM collaborated with the Moda & Musica and launched clothing brand of the same name UMM for the youth.

UMM is now a well known brand and has been associated with the music as its name suggests and has sponsored huge music events like the Umbria Jazz Fest and MTV@Coke Live. UMM became the official sponsor of the Italian movie Albakiara, which was a success on the Italian Charts.
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