Truckside advertisement
Encyclopedia
A truckside advertisement or truckside ad is a billboard that is affixed to a truck that is brokered and carried by a third party firm for the purpose of advertising to the general public. This is a form of outdoor advertising classified as transit advertising by the outdoor advertising association
of America.
Truckside advertisements have been argued by many to have one of the lowest CPM (Cost Per Thousand) impressions available to advertisers in the market. with a cost coming in at 81 cents per thousand compared to 10.40 for a 30 second TV commercial
on prime-time
netword, 11.03 for a quarter page newspaper ad, and 9.14 for a four-color magazine ad
More recently companies such as Tripink http://www.tripink.com have developed a new form of truckside advertisement called digital or video mobile advertising. The principle is the same that the one used with traditional truckside advertisement except that now, the billboard is an actual screen which can display commercials.
Advertising Association
The Advertising Association is a trade association that represents all sides of the advertising industry in the UK - advertisers, agencies, media, and research services...
of America.
Truckside advertisements have been argued by many to have one of the lowest CPM (Cost Per Thousand) impressions available to advertisers in the market. with a cost coming in at 81 cents per thousand compared to 10.40 for a 30 second TV commercial
Television advertisement
A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...
on prime-time
Prime time
Prime time or primetime is the block of broadcast programming during the middle of the evening for television programing.The term prime time is often defined in terms of a fixed time period—for example, from 19:00 to 22:00 or 20:00 to 23:00 Prime time or primetime is the block of broadcast...
netword, 11.03 for a quarter page newspaper ad, and 9.14 for a four-color magazine ad
More recently companies such as Tripink http://www.tripink.com have developed a new form of truckside advertisement called digital or video mobile advertising. The principle is the same that the one used with traditional truckside advertisement except that now, the billboard is an actual screen which can display commercials.