Trovata
Encyclopedia
Trovata is a Newport Beach, California
-based clothing company that specializes in casual contemporary apparel. The clothing line has gained notoriety for combining an East Coast
preppy look with a West Coast
surfing appeal. Trovata is notorious for their use of buttons and stripes. The clothing line was started in 2002 by college friends Jeff Halmos, John Whitledge, Sam Shipley, and Josia Lamberto-Egan, and has won numerous awards for their achievements in design, including the Ecco Domani, CFDA’s Swarovski Perry Ellis for menswear and a $200,000 grant from the CFDA/Vogue Fashion Fund. John Whitledge is the only one left from the original group that started the line. In 2009, they sued the chain Forever 21 for ripping off their ideas-the chains sold styles nearly identical to those of the Trovata line.
Trovata recently opened their first store on 31st Street in Newport Beach, CA.
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
-based clothing company that specializes in casual contemporary apparel. The clothing line has gained notoriety for combining an East Coast
East Coast of the United States
The East Coast of the United States, also known as the Eastern Seaboard, refers to the easternmost coastal states in the United States, which touch the Atlantic Ocean and stretch up to Canada. The term includes the U.S...
preppy look with a West Coast
West Coast of the United States
West Coast or Pacific Coast are terms for the westernmost coastal states of the United States. The term most often refers to the states of California, Oregon, and Washington. Although not part of the contiguous United States, Alaska and Hawaii do border the Pacific Ocean but can't be included in...
surfing appeal. Trovata is notorious for their use of buttons and stripes. The clothing line was started in 2002 by college friends Jeff Halmos, John Whitledge, Sam Shipley, and Josia Lamberto-Egan, and has won numerous awards for their achievements in design, including the Ecco Domani, CFDA’s Swarovski Perry Ellis for menswear and a $200,000 grant from the CFDA/Vogue Fashion Fund. John Whitledge is the only one left from the original group that started the line. In 2009, they sued the chain Forever 21 for ripping off their ideas-the chains sold styles nearly identical to those of the Trovata line.
Trovata recently opened their first store on 31st Street in Newport Beach, CA.
Stories
Each season of the label's clothing is based on a fictional story that the purchaser can read through as they acquire more apparel.- Season one: a California boy that was heavily involved in the surfingSurfingSurfing' is a surface water sport in which the surfer rides a surfboard on the crest and face of a wave which is carrying the surfer towards the shore...
community whose parents sent him to the East Coast for boarding schoolBoarding schoolA boarding school is a school where some or all pupils study and live during the school year with their fellow students and possibly teachers and/or administrators. The word 'boarding' is used in the sense of "bed and board," i.e., lodging and meals... - Season two ("Pompous and Penniless"): a family in Paris in 1959 in the candy business that has gone from a lavish lifestyle to poverty from ill-timed business decisions.
- Season three ("A Mountain Spelled M-U-R-D-E-R"): a murder mystery