Troika Design Group
Encyclopedia
Design
Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...
, branding
Brand management
Brand management is the application of marketing techniques to a specific product, product line, or brand.The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H...
and positioning for clients within the media and entertainment industries.
Troika Clients Include in North America:
• ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
• American Movie Classics
• Animal Planet
Animal Planet
Animal Planet is an American cable tv specialty channel that launched on October 1, 1996. It is distributed by Discovery Communications. A high-definition simulcast of the channel launched on September 1, 2007.-History:...
• Citytv
Citytv
Citytv is a Canadian English language television system owned and operated by Rogers Communications under its Rogers Broadcasting Ltd. division...
• Comedy Central
Comedy Central
Comedy Central is an American cable television and satellite television channel that carries comedy programming, both original and syndicated....
• DirecTV
DirecTV
DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Anglophone Caribbean. ...
• E! Entertainment Television
• ESPN
ESPN
Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....
• Fine Living
Fine Living
Fine Living Network was an American specialty television network owned by Scripps Networks Interactive...
• Food Network
Food Network
Food Network is a television specialty channel that airs both one-time and recurring programs about food and cooking. Scripps Networks Interactive owns 70 percent of the network, with Tribune Company controlling the remaining 30 percent....
• Fox
Fox Broadcasting Company
Fox Broadcasting Company, commonly referred to as Fox Network or simply Fox , is an American commercial broadcasting television network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation. Launched on October 9, 1986, Fox was the highest-rated broadcast network in the...
• Fox Sports Net
Fox Sports Net
The Fox Sports Regional Networks, or simply Fox Sports Net , are a collection of cable TV regional sports networks in the United States owned and operated by News Corporation.- Beginnings :...
• Fuse
Fuse
The word fuse has several meanings:* Fuse , a device used in electrical systems to protect against excessive current....
• Great American Country
Great American Country
Great American Country , is a Nashville, Tennessee-based country music cable television network.-History:The station launched December 31, 1995 and Garth Brooks' video "The Thunder Rolls" was the first video to air on GAC....
• Golf Channel
• HGTV
HGTV
HGTV , is a cable-television network operating in the United States and Canada, broadcasting a variety of home and garden improvement, maintenance, renovation, craft and remodeling shows...
• The Hub
• MHD
• MSG
MSG Network
The MSG Network, now shortened to simply MSG, is a regional cable television and radio network serving the Mid-Atlantic United States. It is focused on New York City sports teams...
• NatGeo
• NBC Sports
NBC Sports
NBC Sports is the sports division of the NBC television network. Formerly "a service of NBC News," it broadcasts a diverse array of programs, including the Olympic Games, the NFL, the NHL, MLS, Notre Dame football, the PGA Tour, the Triple Crown, and the French Open, among others...
• NFL Network
NFL Network
NFL Network is an American television specialty channel owned and operated by the National Football League . It was launched November 4, 2003, only eight months after the league's 32 team owners voted unanimously to approve its formation...
• Oxygen
• Reelz Channel
Reelz Channel
ReelzChannel is a digital cable television channel owned by Hubbard Broadcasting that airs programming about movies as well as syndicated programming. It features news and information on movies currently in theatres as well as information on movies released on DVD and airing on cable television...
• Root Sports
Root Sports
Root Sports is the collective name for a group of regional sports networks owned by DirecTV Sports Networks, affiliated with the overall Fox Sports Net system...
• Sportsnet
• Starz
• Style Network
Style Network
The Style Network is an American cable television network based in Los Angeles.Owned by NBCUniversal, a subsidiary of General Electric and Comcast, its sister channels include E! Entertainment Television, USA Network, Syfy, G4, Golf Channel, and Versus, among others.-Network Overview:Style's...
• The CW
• Time Warner Cable
Time Warner Cable
Time Warner Cable is an American cable television company that operates in 28 states and has 31 operating divisions...
• TNT
• truTV
• TV Land
TV Land
TV Land is an American cable television network launched on April 29, 1996. It is owned by MTV Networks, a division of Viacom, which also owns Paramount Pictures, and networks such as MTV and Nickelodeon...
• U.S. Air Force
• V
• VH1
VH1
VH1 or Vh1 is an American cable television network based in New York City. Launched on January 1, 1985 in the old space of Turner Broadcasting's short-lived Cable Music Channel, the original purpose of the channel was to build on the success of MTV by playing music videos, but targeting a slightly...
• Weather Channel
Troika Design Group created the ABC 2001-2002 primetime identity, which was characterized by its use of yellow and black. In 2003, the Smithsonian's Cooper-Hewitt, National Design Museum
Cooper-Hewitt, National Design Museum
Cooper–Hewitt, National Design Museum, a subsidiary of the Smithsonian Institution, is the United States' national museum of design history and contemporary design and the only museum in the U.S. whose collection is solely focused on contemporary and historic design...
included Troika Design Group and its work on the ABC 2001-2002 Primetime identity in the National Design Triennial.
In 2004, Troika Design Group designed the show package for ESPN25, a special event conducted to mark the 25th anniversary of ESPN. That show package went on to win a 2004 National Association of Television Arts & Sciences Sports Emmy Award
Emmy Award
An Emmy Award, often referred to simply as the Emmy, is a television production award, similar in nature to the Peabody Awards but more focused on entertainment, and is considered the television equivalent to the Academy Awards and the Grammy Awards .A majority of Emmys are presented in various...
for Outstanding Graphic Design.. In December 2008, Troika was the featured company for a Lynda.com Creative Inspirations documentary.
Troika Design Group’s most recent projects include the launch of Root Sports
Root Sports
Root Sports is the collective name for a group of regional sports networks owned by DirecTV Sports Networks, affiliated with the overall Fox Sports Net system...
, The Hub, ESPN
ESPN
Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....
's College Football rebrand, FOX Sports's NFL on FOX 2010 Identity, the CW's 2009 brand refresh, and ESPN's 2009 SportsCenter refresh (Although TSN
TSN
The Sports Network, commonly abbreviated as TSN, is a Canadian English language Category C specialty channel and is Canada's leading English language sports TV channel. TSN premiered in 1984, in the first group of Canadian specialty cable channels...
received the latter package)..