Travis Banton
Encyclopedia
Travis Banton was the chief designer at Paramount Pictures. He is considered one of the most important Hollywood costume designers of the 1930s.

He was born in Waco, Texas
Waco, Texas
Waco is a city in and the county seat of McLennan County, Texas. Situated along the Brazos River and on the I-35 corridor, halfway between Dallas and Austin, it is the economic, cultural, and academic center of the 'Heart of Texas' region....

. Travis moved to New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

 as a child. Banton was educated at Columbia University and at the Art Students League where he studied art and fashion design.

An early apprenticeship with a high-society costume dressmaker earned him fame. When Mary Pickford
Mary Pickford
Mary Pickford was a Canadian-born motion picture actress, co-founder of the film studio United Artists and one of the original 36 founders of the Academy of Motion Picture Arts and Sciences...

 selected one of his dresses for her wedding to Douglas Fairbanks
Douglas Fairbanks
Douglas Fairbanks, Sr. was an American actor, screenwriter, director and producer. He was best known for his swashbuckling roles in silent films such as The Thief of Bagdad, Robin Hood, and The Mark of Zorro....

, his reputation was established.

He opened his own dressmaking salon in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, and soon was asked to create costumes for the Ziegfeld Follies
Ziegfeld Follies
The Ziegfeld Follies were a series of elaborate theatrical productions on Broadway in New York City from 1907 through 1931. They became a radio program in 1932 and 1936 as The Ziegfeld Follies of the Air....

. In 1924, Travis Banton moved to Hollywood when Paramount
Paramount Pictures
Paramount Pictures Corporation is an American film production and distribution company, located at 5555 Melrose Avenue in Hollywood. Founded in 1912 and currently owned by media conglomerate Viacom, it is America's oldest existing film studio; it is also the last major film studio still...

 contracted with him to create costumes for his first film, The Dressmaker From Paris.

Beginning with Norma Talmadge
Norma Talmadge
Norma Talmadge was an American actress and film producer of the silent era. A major box office draw for more than a decade, her career reached a peak in the early 1920s, when she ranked among the most popular idols of the American screen.Her most famous film was Smilin’ Through , but she also...

 in "Poppy," Banton designed clothing for Pola Negri
Pola Negri
Pola Negri was a Polish stage and film actress who achieved worldwide fame for her tragedienne and femme fatale roles from the 1910s through the 1940s during the Golden Era of Hollywood film. She was the first European film star to be invited to Hollywood, and became a great American star. She...

 and Clara Bow
Clara Bow
Clara Gordon Bow was an American actress who rose to stardom in the silent film era of the 1920s. It was her appearance as a spunky shopgirl in the film It that brought her global fame and the nickname "The It Girl." Bow came to personify the roaring twenties and is described as its leading sex...

 in the 1920s. In the '30s and '40s Banton designed for such stars as Kay Francis, Lilyan Tashman, Sylvia Sidney, Gail Patrick, Helen Vinson, and Claudette Colbert
Claudette Colbert
Claudette Colbert was a French-born American-based actress of stage and film.Born in Paris, France and raised in New York City, Colbert began her career in Broadway productions during the 1920s, progressing to film with the advent of talking pictures...

. Ultimately, Travis Banton may be best remembered for forging the style of such Hollywood icons as Carole Lombard
Carole Lombard
Carole Lombard was an American actress. She was particularly noted for her comedic roles in the screwball comedies of the 1930s...

, Marlene Dietrich
Marlene Dietrich
Marlene Dietrich was a German-American actress and singer.Dietrich remained popular throughout her long career by continually re-inventing herself, professionally and characteristically. In the Berlin of the 1920s, she acted on the stage and in silent films...

, and the inimitable Mae West
Mae West
Mae West was an American actress, playwright, screenwriter and sex symbol whose entertainment career spanned seven decades....

.

Glamour, understated elegance, and exquisite fabrics endeared Travis Banton to the most celebrated of Hollywood's beauties and made him one of the most sought-after costume designer of his era. As a viewing of such films as The Gilded Lily (1935) and Desire (1936)reveals, his clothes were marked by simple but stylish cuts (often on the bias), rich fabrics (such as satin and lame), and extravagant decoration (beads, fur, and feathers).

When Designer Howard Greer
Howard Greer
Howard Greer was a Hollywood fashion designer and a costume designer in the Golden Age of American cinema....

 left Paramount, Banton was promoted to Head Designer and was responsible for dressing the studio's most illustrious stars. Because of his alcoholism and reputedly also at the instigation of his subordinate Edith Head
Edith Head
Edith Head was an American costume designer who won eight Academy Awards, more than any other woman.-Early life and career:...

, Banton was forced to leave Paramount
Paramount Pictures
Paramount Pictures Corporation is an American film production and distribution company, located at 5555 Melrose Avenue in Hollywood. Founded in 1912 and currently owned by media conglomerate Viacom, it is America's oldest existing film studio; it is also the last major film studio still...

. He started his own business and also designed for Twentieth Century-Fox from 1939-1941 and Universal
Universal Studios
Universal Pictures , a subsidiary of NBCUniversal, is one of the six major movie studios....

 from 1945-1948.

Actresses he designed for

  • Clara Bow
    Clara Bow
    Clara Gordon Bow was an American actress who rose to stardom in the silent film era of the 1920s. It was her appearance as a spunky shopgirl in the film It that brought her global fame and the nickname "The It Girl." Bow came to personify the roaring twenties and is described as its leading sex...

     in It
    It (1927 film)
    It is a 1927 silent romantic comedy film which tells the story of a shop girl who sets her sights on the handsome and wealthy boss of the department store where she works. Because of this film, actress Clara Bow became known as the "It girl"...

    , 1927
  • Mae West
    Mae West
    Mae West was an American actress, playwright, screenwriter and sex symbol whose entertainment career spanned seven decades....

     in I'm No Angel
    I'm No Angel
    I'm No Angel is Mae West's third motion picture. West received sole story and screenplay credit. A young Cary Grant plays her leading man for the second time. Being Pre-Code, this was one of the few Mae West movies that was not subjected to heavy censorship...

    , 1933 and Belle of the Nineties
    Belle of the Nineties
    Belle of the Nineties is Mae West's fourth motion picture, directed by Leo McCarey and released by Paramount Pictures. The film was based on West's original story It Ain't No Sin which was also to be the film's title until censors objected...

    , 1934
  • Claudette Colbert
    Claudette Colbert
    Claudette Colbert was a French-born American-based actress of stage and film.Born in Paris, France and raised in New York City, Colbert began her career in Broadway productions during the 1920s, progressing to film with the advent of talking pictures...

     in Cleopatra
    Cleopatra (1934 film)
    Cleopatra is a 1934 epic film directed by Cecil B. DeMille and distributed by Paramount Pictures, which retells the story of Cleopatra VII of Egypt....

    , 1934
  • Loretta Young
    Loretta Young
    Loretta Young was an American actress. Starting as a child actress, she had a long and varied career in film from 1917 to 1953...

     in The Crusades, 1935
  • Marlene Dietrich
    Marlene Dietrich
    Marlene Dietrich was a German-American actress and singer.Dietrich remained popular throughout her long career by continually re-inventing herself, professionally and characteristically. In the Berlin of the 1920s, she acted on the stage and in silent films...

     in Shanghai Express
    Shanghai Express (film)
    Shanghai Express is a 1932 American film directed by Josef von Sternberg. The pre-Code picture stars Marlene Dietrich, Clive Brook, Anna May Wong, and Warner Oland. It was written by Jules Furthman, based on a story by Harry Hervey. It was the fourth of seven teamings of Sternberg and Dietrich.The...

    , 1932, The Scarlet Empress
    The Scarlet Empress
    The Scarlet Empress is a 1934 historical drama film made by Paramount Pictures about the life of Catherine the Great. It was directed and produced by Josef von Sternberg from a screenplay by Eleanor McGeary, loosely based on the diary of Catherine arranged by Manuel Komroff...

    , 1934 and The Devil is a Woman, 1935
  • Carole Lombard
    Carole Lombard
    Carole Lombard was an American actress. She was particularly noted for her comedic roles in the screwball comedies of the 1930s...

     in My Man Godfrey
    My Man Godfrey
    My Man Godfrey is a 1936 American screwball comedy film directed by Gregory La Cava. The screenplay was written by Morrie Ryskind, with uncredited contributions by La Cava, based on "1101 Park Avenue", a short story by Eric Hatch. The story concerns a socialite who hires a derelict to be her...

    , 1936 and Nothing Sacred
    Nothing Sacred (film)
    Nothing Sacred is a 1937 Technicolor screwball comedy film made by Selznick International Pictures and distributed by United Artists. It was directed by William A. Wellman and produced by David O. Selznick, from a screenplay credited to Ben Hecht, based on a story by James H. Street...

    , 1937
  • Alice Faye
    Alice Faye
    Alice Faye was an American actress and singer, called by The New York Times "one of the few movie stars to walk away from stardom at the peak of her career." She is remembered first for her stardom at 20th Century Fox and, later, as the radio comedy partner of her husband, bandleader and comedian...

     in Lillian Russell
    Lillian Russell
    Lillian Russell was an American actress and singer. She became one of the most famous actresses and singers of the late 19th century and early 20th century, known for her beauty and style, as well as for her voice and stage presence.Russell was born in Iowa but raised in Chicago...

     and Tin Pan Alley
    Tin Pan Alley
    Tin Pan Alley is the name given to the collection of New York City music publishers and songwriters who dominated the popular music of the United States in the late 19th century and early 20th century...

  • Carmen Miranda
    Carmen Miranda
    Carmen Miranda, GCIH was a Portuguese-born Brazilian samba singer, Broadway actress and Hollywood film star popular in the 1940s and 1950s. She was, by some accounts, the highest-earning woman in the United States and noted for her signature fruit hat outfit she wore in the 1943 movie The Gang's...

      in Down Argentine Way
    Down Argentine Way
    Down Argentine Way is a 1940 Technicolor musical film made by Twentieth Century Fox. It made a star of Betty Grable in her first leading role for the studio, and introduced American audiences to Carmen Miranda. The film also starred Don Ameche, The Nicholas Brothers, Charlotte Greenwood, and J....

     and That Night in Rio
    That Night in Rio
    That Night in Rio is a 1941 musical comedy film starring Alice Faye, Carmen Miranda and Don Ameche . It is one of several film adaptations of a play called The Red Cat by Rudolph Lothar and Hans Adler...

     1941
  • Linda Darnell
    Linda Darnell
    Linda Darnell was an American film actress.Darnell was a model as a child, and progressed to theater and film acting as an adolescent. At the encouragement of her mother, she made her first film in 1939, and appeared in supporting roles in big budget films for 20th Century Fox throughout the 1940s...

     and Rita Hayworth
    Rita Hayworth
    Rita Hayworth was an American film actress and dancer who attained fame during the 1940s as one of the era's top stars...

     in Blood and Sand
    Blood and Sand (1941 film)
    Blood and Sand is a Technicolor film produced by 20th Century Fox, directed by Rouben Mamoulian and starring Tyrone Power, Linda Darnell, Rita Hayworth, and Alla Nazimova...

    , 1941
  • Betty Grable
    Betty Grable
    Elizabeth Ruth "Betty" Grable was an American actress, dancer and singer.Her iconic bathing suit photo made her the number-one pin-up girl of the World War II era. It was later included in the LIFE magazine project "100 Photos that Changed the World"...

     in Moon Over Miami
    Moon Over Miami
    Moon Over Miami may refer to:* Moon Over Miami , 1941 musical* Moon Over Miami , 1993 comedy* "Moon Over Miami"...

    , 1941
  • Rita Hayworth
    Rita Hayworth
    Rita Hayworth was an American film actress and dancer who attained fame during the 1940s as one of the era's top stars...

     in Cover Girl
    Cover girl
    A cover girl is a woman whose photograph features on the front cover of a magazine. She may be a model, celebrity or entertainer. The term would generally not be used to describe a casual, once-off appearance by a person on the cover of a magazine....

    , 1944
  • Joan Bennett
    Joan Bennett
    Joan Geraldine Bennett was an American stage, film and television actress. Besides acting on the stage, Bennett appeared in more than 70 motion pictures from the era of silent movies well into the sound era...

      in Scarlet Street
    Scarlet Street
    Scarlet Street is a 1945 American film noir directed by Fritz Lang and based on the French novel La Chienne by Georges de La Fouchardière, that previously had been dramatized on stage by André Mouëzy-Éon, and cinematically as La Chienne by director Jean Renoir.The principal actors Edward G...

    , 1945
  • Merle Oberon
    Merle Oberon
    Merle Oberon was an Indian-born British actress best known for her screen performances in The Scarlet Pimpernel and The Cowboy and the Lady . She began her film career in British films as Anne Boleyn in The Private Life of Henry VIII . She travelled to the United States to make films for Samuel...

     in A Song to Remember
    A Song to Remember
    A Song to Remember is a 1945 Columbia Pictures biographical film which tells a fictionalised life story of Polish pianist and composer Frédéric Chopin...

    , 1945
  • Lucille Ball
    Lucille Ball
    Lucille Désirée Ball was an American comedian, film, television, stage and radio actress, model, film and television executive, and star of the sitcoms I Love Lucy, The Lucy–Desi Comedy Hour, The Lucy Show, Here's Lucy and Life With Lucy...

     in [Lover Come Back], 1946
  • Joan Fontaine
    Joan Fontaine
    Joan de Beauvoir de Havilland , known professionally as Joan Fontaine, is a British American actress. She and her elder sister Olivia de Havilland are two of the last surviving leading ladies from Hollywood of the 1930s....

      in Letter from an Unknown Woman
    Letter from an Unknown Woman (1948 film)
    Letter from an Unknown Woman is a film directed by Max Ophüls. It was based on the novella of the same name, which was written by Stefan Zweig...

    , 1948
  • Carmen Miranda
    Carmen Miranda
    Carmen Miranda, GCIH was a Portuguese-born Brazilian samba singer, Broadway actress and Hollywood film star popular in the 1940s and 1950s. She was, by some accounts, the highest-earning woman in the United States and noted for her signature fruit hat outfit she wore in the 1943 movie The Gang's...

      in Dow Argentine Way and That Night in Rio
    That Night in Rio
    That Night in Rio is a 1941 musical comedy film starring Alice Faye, Carmen Miranda and Don Ameche . It is one of several film adaptations of a play called The Red Cat by Rudolph Lothar and Hans Adler...

     1941
  • Linda Darnell
    Linda Darnell
    Linda Darnell was an American film actress.Darnell was a model as a child, and progressed to theater and film acting as an adolescent. At the encouragement of her mother, she made her first film in 1939, and appeared in supporting roles in big budget films for 20th Century Fox throughout the 1940s...

     in The Mark of Zorro
    The Mark of Zorro (1940 film)
    The Mark of Zorro is a 1940 American adventure film directed by Rouben Mamoulian and produced by Darryl F. Zanuck for 20th Century Fox. The action movie stars Tyrone Power as Don Diego Vega , Linda Darnell as his love interest, and Basil Rathbone as the villain...

    , 1940
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