Toy Kingdom is a large toy store chain owned and developed by the SM Group

SM Investments

SM Investments Corporation, SM Investments or SMIC is a holding company with interests in shopping mall development and management, retail, real estate development, banking and tourism. The SM Group was founded by Henry Sy, Sr...

 by Chinese-Filipino businessman, Henry Sy, Sr.

Henry Sy

Henry Sy is a Chinese Filipino businessman and the founder of SM Group and chairman of SM Prime Holdings, the largest retailer and shopping mall operator in the Philippines. He earned his Associate of Arts degree in Commercial Studies at Far Eastern University in 1950...

 along with its corporation name, the "International Toyworld Inc". It features a variety of toys, gizmos & gadgets. The first branch opened at SM Megamall

SM Megamall

SM Megamall is a huge shopping mall located in the Ortigas business district of Metro Manila, Philippines. It is the 3rd SM Supermall developed and operated by SM Prime Holdings, the largest mall operator in the Philippines owned by Henry Sy Sr. The mall has two buildings interconnected with a bridge...

 in 1991. Now there are more than 20 branches opened inside and outside SM Supermalls

SM Supermalls

SM Supermalls, owned by SM Prime Holdings, Inc., is a chain of shopping malls in the Philippines, with 42 malls across the Philippines as well as branches in China....

. Aside from the regular Toy Kingdom stores, SM Department Stores have smaller toy sections called Toy Kingdom Express.

Toy Kingdom's main rival in the Philippines is Toys "R" Us (located at all Robinsons Malls

Robinsons Malls

Robinsons Malls is the second largest shopping mall and retail operator in the Philippines. It was incorporated on September 9, 1997 by Chinese Filipino entrepreneur John Gokongwei, Jr. to develop, conduct, operate and maintain the Robinsons commercial shopping centers and all businesses related...

, TriNoma

TriNoma

TriNoma is a large shopping mall in Quezon City, Philippines, owned by property development firm Ayala Land Inc...

, Alabang Town Center

Alabang Town Center

Alabang Town Center is a shopping mall owned by Ayala Malls in Alabang, Muntinlupa, southern Metro Manila in the Philippines. It caters to the retail needs of citizens living in the South, particularly those from Las Pinas, Paranaque, and Muntinlupa...

, and Marquee Mall

Marquee Mall

MarQuee Mall Angeles is a shopping mall in the Philippines. The mall owned by the Ayala Malls, a real estate subsidiary of Ayala Corporation. It is located beside the North Luzon Expressway, Angeles City, Pampanga. It is near another Ayala Land Co...

). Kidz Station (with three locations in Makati City

Makati City

The City of Makati is one of the 17 cities that make up Metro Manila, one of the most populous metropolitan areas in the world. Makati is the financial center of the Philippines and one of the major financial, commercial and economic hubs in Asia...

 and one at the Shangri-la Plaza Mall

Shangri-la Plaza Mall

Shangri-La Plaza is an upscale shopping mall situated in the Ortigas Center, a business/commercial district in Mandaluyong City, Philippines. It is surrounded by four streets in the commercial area, namely, Internal Avenue, St. Francis Avenue, Shaw Boulevard and the major highway EDSA...

 in Pasig City

Pasig City

The City of Pasig is one of the city municipalities of Metro Manila in the Philippines and was the former capital of the province of Rizal prior to the formation of this grouping of cities designated as the National Capital Region...

) and ToyTown (located at the Eastwood Mall in Eastwood City

Eastwood City

Eastwood City is a commercial and residential development located in the Libis area of Quezon City in the Philippines. It is developed by Megaworld Corporation. It currently hosts 12 luxury residential condominium towers, with several more being developed....

 and Market! Market! in Bonifacio Global City

Fort Bonifacio

Fort Bonifacio is a highly urbanized district in Taguig City, Metro Manila, Philippines. The district is named after the main Philippine Army camp in Metro Manila, Fort Andres Bonifacio, which in turn was named after the famous Philippine revolutionary hero Andres Bonifacio...

) were also rival stores until Toys "R" Us acquired them on November 2010 and November 2011, respectively.

Toy Kingdom Zones

• Active Zone
• Anime
• Artist's Circle
• Comic Zone
• Cuddly Corner
• Disney Zone
• Discovery Zone
• Forward Command
• Games Landia
• Girls at Play

• Glitz and Glamour
• I-Zone
• Party Kingdom
• Rides to Go
• Smart Starters
• Speed World
• Super Heroes
• Tween Zone

Branches

• SM Megamall
  SM Megamall
  SM Megamall is a huge shopping mall located in the Ortigas business district of Metro Manila, Philippines. It is the 3rd SM Supermall developed and operated by SM Prime Holdings, the largest mall operator in the Philippines owned by Henry Sy Sr. The mall has two buildings interconnected with a bridge...
  
   (Flagship Store)
• SM Southmall
• SM City Cebu
  SM City Cebu
  SM City Cebu is a large shopping mall located in Cebu City, Philippines. It is the 4th shopping mall owned and developed by SM Prime Holdings, the country's largest shopping mall owner and developer. It is the company's first shopping mall outside of Metro Manila and the 4th largest shopping mall...
  
  
• SM City Fairview
  SM City Fairview
  SM City Fairview is a large shopping mall in the Philippines owned and operated by SM Prime Holdings. It is located along Quirino Highway, Regalado Ave, Novaliches, Quezon City, Metro Manila. It is the second SM Supermall in Quezon City...
  
  
• SM City Bacoor
  SM City Bacoor
  SM City Bacoor is a shopping mall owned and developed by SM Prime Holdings. It is the very first SM Supermall in the entire Luzon region and the very first in the Cavite province. It is located in General Emilio Aguinaldo Highway cor. Tirona Highway, Brgy. Habay, Bacoor, Cavite...
  
  
• SM City Iloilo
  SM City Iloilo
  SM City Iloilo is a large shopping mall in the Philippines, owned and operated by SM Prime Holdings. It is the 8th SM Supermall ever built by Henry Sy Sr., the biggest shopping mall in the Western Visayan Region and second to SM City Cebu in the entire Visayas Region. It is located along Sen....
  
  
• SM City Davao
  SM City Davao
  SM City Davao is a shopping mall owned and developed by SM Prime Holdings, the largest mall developer inthe Philippines. SM City Davao, the pioneer SM Mall in the Mindanao region, opened to the public inNovember 2001...
  
  
• SM City Pampanga
  SM City Pampanga
  SM City Pampanga is a large shopping mall owned and operated by SM Prime Holdings, the largest mall operator in the Philippines. It is the very first SM Supermall in Central Luzon. SM City Pampanga is currently the longest and biggest mall in the region, with more than 820 meters sprawl of mall...
  
  
• SM City Lucena
  SM City Lucena
  SM City Lucena is a shopping mall owned and developed by SM Prime Holdings, the largest mall operator in the Philippines. It is located in Maharlika Highway corner Dalahican Road, Brgy. Ibabang Dupay, Lucena City, Quezon. It is the first SM Supermall in the province of Quezon and...
  
  
• SM City Baguio
  SM City Baguio
  SM City Baguio is an enclosed shopping mall in Baguio City in the Philippines. At a floor area of 105,331, it is the largest shopping mall in the region...
  
  

• SM City Marilao
  SM City Marilao
  SM City Marilao is a major mall owned and operated by SM Prime Holdings. It is on MacArthur Highway, Brgy. Ibayo, Marilao, Bulacan, Philippines...
  
  
• SM Makati
• SM City Batangas
  SM City Batangas
  SM City Batangas is a shopping mall owned and operated by SM Prime Holdings. It is the first SM Supermall in the Batangas Province. It is located at Brgy...
  
  
• The Podium
  The Podium
  The Podium is an upscale shopping mall located along ADB Avenue in the Ortigas Center, a major business and commercial district in Pasig City, Philippines...
  
  
• V-Mall
• SM City Cagayan de Oro
  SM City Cagayan de Oro
  SM City Cagayan de Oro is a shopping mall owned and operated by SM Prime Holdings, the largest mall operator in the Philippines. It is the 2nd SM Supermall located on Mindanao island and the first SM Supermall in Northern Mindanao area....
  
  
• SM Mall of Asia
  SM Mall of Asia
  SM Mall of Asia is a shopping mall owned and developed by SM Prime Holdings, the largest mall developer and owner in the Philippines. SM Mall of Asia is the 2nd largest mall in the Philippines after SM City North EDSA, 3rd largest shopping mall in Asia and the 4th largest shopping mall in the world...
  
  
• The Block, SM City North EDSA
  SM City North EDSA
  SM City North EDSA is the largest mall in the Philippines, and the world’s third biggest in terms of leasable area . It is operated by SM Prime Holdings, a local holding company in the Philippines, the biggest retail and mall operator in Southeast Asia...
  
  
• SM Bacolod

SM Cubao

Soon to open

• SM City Sta. Mesa
  SM City Sta. Mesa
  SM City Sta. Mesa, formerly known as SM Centerpoint is an upscale shopping mall located between the cities of Manila and Quezon City, Philippines. It is the second of SM Supermall and the seventh SM branch developed and operated by SM Prime Holdings owned by Henry Sy, Sr....
  
  
• SM City Bacolod
  SM City Bacolod
  SM City Bacolod is a supermall located along Rizal Street, Reclamation Area, Bacolod City, Negros Occidental, Philippines. It has a total of land area of 161,096.60 square meters and a total floor area of 61,413 square meters. SM City Bacolod is the 29th supermall of SM Prime Holdings and the 3rd...
  
  
• SM City San Pablo
  SM City San Pablo
  SM City San Pablo is the 38th shopping mall owned by SM Prime Holdings. SM City San Pablo is the 2nd SM Supermall Franchise in the Province of Laguna. It is located at the entrance of Riverina Residential and Commercial Estates in Maharlika Highway, Brgy...
  
  
• SM City Calamba
  SM City Calamba
  SM City Calamba is the 39th shopping mall owned and operated by SM Prime Holdings. It is the 3rd SM Supermall Franchise in the Province of Laguna. It is located at National Road, Brgy. Real, Calamba City, Laguna, Philippines...
  
  
• SM City Naga
  SM City Naga
  SM City Naga is a shopping mall owned and operated by SM Prime Holdings, the largest mall owner and operator in the Philippines. The mall is located in CBD II, Brgy. Triangulo, Naga City, Camarines Sur, Philippines. It is the first SM Supermall in the Bicol Region and the first SM Supermall to open...
  
  
• SM City Novaliches
  SM City Novaliches
  SM City Novaliches is the 40th mall owned and operated by SM Prime Holdings. It is the 4th SM Supermall in Quezon City and also the last mall to be opened by the company the year 2010. It is located at Quirino Highway, San Bartolome, Novaliches, Quezon City. It has a land area of 77,222 square...
  
  
• SM City Manila
  SM City Manila
  SM City Manila is the first SM Supermall in the city of Manila. It is located at Natividad Almeda-Lopez corner A. Villegas and San Marcelino Streets, Ermita, Manila just beside the Manila City Hall...
  
  
• SM Center Valenzuela
  SM Center Valenzuela
  SM Center Valenzuela, formerly known as SM Supercenter Valenzuela, is a premier mall that is part of a chain of malls owned and operated by SM Prime Holdings, Inc.. SM Center Valenzuela opened on October 28, 2005. It has a land area of 25,000m2, and a floor area of 61,460m2.-Location and...
  
  
• SM City Consolacion
  SM City Consolacion
  SM City Consolacion an under construction shopping mall of SM Prime Holdings, the largest mall operator in the Philippines. It is the second SM Supermall in the Island of Cebu and will be the fourth SM in Visayas after SM City Cebu SM City Iloilo and SM City Bacolod .It will be the smallest among...
  
  
• SM Mall of Cebu

External links

• SM Department Stores. Official website.
• SM Prime Holdings. The official website of the parent company.
• Toy Kingdom The official website of Toy Kingdom