Tooheys New
Encyclopedia
Tooheys New is a standard Australian lager
and the most popular of the Tooheys'
beers owned by the New Zealand Lion Nathan
beverages company.
It can be found on tap at almost any bar in New South Wales
, it is currently gaining poularity in Queensland, although it is not so common in other states. It was first brewed in 1930. It was marketed in cans and bottles as Tooheys Draught, however this was changed to Tooheys New in 1998 for consistency. Currently Tooheys New is official sponsor of the New South Wales Rugby Union
's club competition (the Tooheys New Cup
), is the official beer
of the Wallabies
and sponsors the Melbourne Cup
. Through 2006, it was also naming sponsor of the Australian section of the Super 14 Rugby Competition
, but was replaced by Investec Bank
after their sponsorship contract expired.
In the mid 1970s the beer was successfully promoted with a jingle 'I feel like a Tooheys or two', one of the more successful campaigns in Australian advertising. The jingle's ubiquitous presence registered such that when school children were tested and asked to complete the following: ‘I feel like…’ For the vast majority there was only one right answer: ‘A Tooheys’.. The jingle also made an impression on touring rocker David Bowie who sang it during the encore of his final Australian concert in 1978..
Lager
Lager is a type of beer made from malted barley that is brewed and stored at low temperatures. There are many types of lager; pale lager is the most widely-consumed and commercially available style of beer in the world; Pilsner, Bock, Dortmunder Export and Märzen are all styles of lager...
and the most popular of the Tooheys'
Tooheys
Tooheys is a brewery in the suburb of Lidcombe, in Sydney, New South Wales, Australia. It produces beers under the Tooheys and Hahn trademarks, and is part of the New Zealand Lion Nathan beverages group.-History:...
beers owned by the New Zealand Lion Nathan
Lion Nathan
Lion Nathan National Foods is the parent company created in October 2009, into which Lion Nathan and National Foods were merged. It is fully owned by Kirin Holdings Company, Limited...
beverages company.
It can be found on tap at almost any bar in New South Wales
New South Wales
New South Wales is a state of :Australia, located in the east of the country. It is bordered by Queensland, Victoria and South Australia to the north, south and west respectively. To the east, the state is bordered by the Tasman Sea, which forms part of the Pacific Ocean. New South Wales...
, it is currently gaining poularity in Queensland, although it is not so common in other states. It was first brewed in 1930. It was marketed in cans and bottles as Tooheys Draught, however this was changed to Tooheys New in 1998 for consistency. Currently Tooheys New is official sponsor of the New South Wales Rugby Union
New South Wales Rugby Union
The New South Wales Rugby Union is the organisation responsible for the sport of rugby union in most of the state of New South Wales, Australia...
's club competition (the Tooheys New Cup
Tooheys New Cup
The Tooheys New Cup is a rugby union competition established by the New South Wales Rugby Union in 2002 as a stepping stone between the existing grade rugby and Super 14 competitions. Open to the existing 12 grade clubs, the TNC features Super 14 players not on international duty and the...
), is the official beer
Beer
Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...
of the Wallabies
Australia national rugby union team
The Australian national rugby union team is the representative side of Australia in rugby union. The national team is nicknamed the Wallabies and competes annually with New Zealand and South Africa in the Tri-Nations Series, in which they also contest the Bledisloe Cup with New Zealand and the...
and sponsors the Melbourne Cup
Melbourne Cup
The Melbourne Cup is Australia's major Thoroughbred horse race. Marketed as "the race that stops a nation", it is a 3,200 metre race for three-year-olds and over. It is the richest "two-mile" handicap in the world, and one of the richest turf races...
. Through 2006, it was also naming sponsor of the Australian section of the Super 14 Rugby Competition
Super 14
Super Rugby is the largest and pre-eminent professional Rugby union competition in the Southern Hemisphere...
, but was replaced by Investec Bank
Investec Bank
Investec is an international specialist banking and asset management group. It provides a range of financial products and services to a select client base in three principal markets: the United Kingdom, South Africa and Australia. Investec is listed on the London Stock Exchange and the...
after their sponsorship contract expired.
In the mid 1970s the beer was successfully promoted with a jingle 'I feel like a Tooheys or two', one of the more successful campaigns in Australian advertising. The jingle's ubiquitous presence registered such that when school children were tested and asked to complete the following: ‘I feel like…’ For the vast majority there was only one right answer: ‘A Tooheys’.. The jingle also made an impression on touring rocker David Bowie who sang it during the encore of his final Australian concert in 1978..