Tone is a bi-monthly magazine combining coverage of technological developments in New Zealand and from around the world with reviews on the latest consumer products available in New Zealand.

It was Parkside Media

Parkside Media

Parkside Media is New Zealand's 2nd largest independent publisher representing 2% of the magazine market. Its offices are in Grey Lynn, Auckland. Established late in 1990 it is owned by Greg Vincent....

's third magazine, following NZ Classic Car and NZ Performance Car

NZ Performance Car

NZ Performance Car is a monthly automobile magazine and website, and is the biggest selling automotive and men’s lifestyle magazine in New Zealand.As Parkside Media’s second title, it has eclipsed the success of NZ Classic Car...

. Until issue 32, Tone was bi-monthly. A change was made to monthly, but as of issue 73 (November/December 2008), it returned to bi-monthly.

Tone's offices are in Grey Lynn

Grey Lynn

Grey Lynn is an inner residential suburb of Auckland City, New Zealand, located three kilometres to the west of the city centre. Originally a separate borough, Grey Lynn amalgamated with Auckland City in 1914....

, Auckland

Auckland

The Auckland metropolitan area , in the North Island of New Zealand, is the largest and most populous urban area in the country with residents, percent of the country's population. Auckland also has the largest Polynesian population of any city in the world...

, New Zealand

New Zealand

New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

.

Masthead design

Tone's logo features a small coloured triangle. Internally this is called 'Jerry'. Jerry changes colour each issue to match the cover design.

Version 2 of the logo appeared in issue 32 when the magazine changed to monthly.

Version 3 of the logo appeared in issue 44.

Version 4 of the logo appeared in issue 67 and changed the tagline

Tagline

A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product , or to reinforce the audience's memory of a product...

 to Gadgets | Hi-fi | Home theatre, from Technology to change your life.

Magazine contents

As of the November/December 2008 issue, the typical magazine contents include:

• News
• Toneworld (short product overviews)
• Reviews (detailed product tests)
• Entertainment (CD, DVD, game reviews)
• Readers' letters
• Contributor columns
• Feature stories (event reviews, technical tips and tricks, how-to articles, company overviews)

Website

Daily news articles are available weekdays which are additional to magazine content. Full magazine articles are available from previous issues, often including additional photos and information (including videos) that could not be fitted into the magazine.
Some writers run blogs on the website, and a forum is run as a subsite to encourage user interaction.

Users can purchase books related to technology, as well as back issues and subscriptions in the online shop.

The website is run by Convergent Online Media, a separate company owned by Greg Vincent (owner of Parkside Media) and Darren Cottingham.

Editorial staff

Editor Gary Steel took over for the issue 34 (March 2005). He also has a regular slot on TV ONE's Breakfast Show talking about the latest gadgets and consumer technology.

External links

• Tone website
• Parkside Media website