Tommy's
Encyclopedia
Hamburger
A hamburger is a sandwich consisting of a cooked patty of ground meat usually placed inside a sliced bread roll...
restaurant chain in Southern California
Southern California
Southern California is a megaregion, or megapolitan area, in the southern area of the U.S. state of California. Large urban areas include Greater Los Angeles and Greater San Diego. The urban area stretches along the coast from Ventura through the Southland and Inland Empire to San Diego...
, United States. It is known for its chili burger
Chili burger
A chili burger is a type of hamburger. It consists of a hamburger topped with chili con carne. It is often served open-faced.Several chains specialize in chili burgers. One of these is Original Tommy's....
s.
History
The original location was opened on May 15, 1946, by Tom Koulax (October 26, 1918 - May 28, 1992), the son of GreekGreece
Greece , officially the Hellenic Republic , and historically Hellas or the Republic of Greece in English, is a country in southeastern Europe....
immigrants, on the northeast corner of Beverly
Beverly Boulevard
Beverly Boulevard is one of the main east-west thoroughfares in Los Angeles, California. It begins off Santa Monica Boulevard in Beverly Hills and ends on the Lucas Avenue overpass near Downtown Los Angeles to become 1st Street...
and Rampart boulevards west of downtown Los Angeles
Downtown Los Angeles
Downtown Los Angeles is the central business district of Los Angeles, California, United States, located close to the geographic center of the metropolitan area...
. The stand, which still stands today, sold hamburgers and hot dog
Hot dog
A hot dog is a sausage served in a sliced bun. It is very often garnished with mustard, ketchup, onions, mayonnaise, relish and/or sauerkraut.-History:...
s topped with chili. At first business was slow, but started to pick up. During the 1960s, the entire lot at this intersection was purchased. Soon after, the northwest corner was acquired for expanded parking and storage of goods. Not long after that, a second service counter occupying the building at the perimeter of the northeast lot was set up. The food was essentially the same from both locations, except for longer lines at the original shack counter, perhaps for nostalgic reasons.
Koulax credited the students, both as workers and customers, from nearby Belmont High School for making Tommy's a success. He supported the school by placing advertisements in the school newspaper and yearbook
Yearbook
A yearbook, also known as an annual, is a book to record, highlight, and commemorate the past year of a school or a book published annually. Virtually all American, Australian and Canadian high schools, most colleges and many elementary and middle schools publish yearbooks...
s. In his last will and testament, he left a scholarship fund for Belmont.
In the 1970s, Tommy's initiated a conservative expansion plan, growing from the original location to 30 locations in 2006. Tommy's did not expand to more than a handful of locations per year. Most Original Tommy's restaurants are found in the Greater Los Angeles Area
Greater Los Angeles Area
The Greater Los Angeles Area, or the Southland, is a term used for the Combined Statistical Area sprawled over five counties in the southern part of California, namely Los Angeles County, Orange County, San Bernardino County, Riverside County and Ventura County...
. There are also Original Tommy's restaurants in San Diego
San Diego, California
San Diego is the eighth-largest city in the United States and second-largest city in California. The city is located on the coast of the Pacific Ocean in Southern California, immediately adjacent to the Mexican border. The birthplace of California, San Diego is known for its mild year-round...
, Barstow
Barstow, California
Barstow is a city in San Bernardino County, California, United States. The population was 22,639 at the 2010 census, up from 21,119 at the 2000 census. Barstow is located north of San Bernardino....
, Palmdale
Palmdale, California
Palmdale is a city located in the center of northern Los Angeles County, California, United States.Palmdale was the first community within the Antelope Valley to incorporate as a city on August 24, 1962; 47 years later, voters approved creating a charter city in November, 2009. Palmdale is...
, La Habra
La Habra, California
La Habra is a city in the northwestern corner of Orange County, California. In the 2010 census, the city had a population of 60,239. Its related city, La Habra Heights is located to the north of La Habra, and is in Los Angeles County.-Origin of name:...
, Riverside
Riverside, California
Riverside is a city in Riverside County, California, United States, and the county seat of the eponymous county. Named for its location beside the Santa Ana River, it is the largest city in the Riverside-San Bernardino-Ontario metropolitan area of Southern California, 4th largest inland California...
, Henderson
Henderson, Nevada
-Demographics:According to the 2000 census, there were 175,381 people, 66,331 households, and 47,095 families residing in the city. The population density was 2,200.8 people per square mile . There were 71,149 housing units at an average density of 892.8 per square mile...
, Las Vegas, and most recently, in Lake Forest
Lake Forest, California
Lake Forest is a city in Orange County, California. The population was 77,264 at the 2010 census.Lake Forest incorporated as a city on December 20, 1991. Prior to a vote of the residents in that year, the community had formerly been known as El Toro since the 1880s...
. In recent years several locations have closed.
The company is based in Monrovia, California
Monrovia, California
Monrovia is a city located in the foothills of the San Gabriel Mountains in the San Gabriel Valley of Los Angeles County, California, United States. The population was 36,590 at the 2010 census, down from 36,929 at the 2000 census...
, after years at Glendale, California
Glendale, California
Glendale is a city in Los Angeles County, California, United States. As of the 2010 Census, the city population is 191,719, down from 194,973 at the 2000 census. making it the third largest city in Los Angeles County and the 22nd largest city in the state of California...
, and is run by the late Mr. Koulax' family. The restaurants are all company-owned, and there are no plans for the company to offer any franchised
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....
locations.
Chili
Advertising and marketing
Except for an occasional television commercial and a brief flirtation with radioRadio
Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...
advertising in the 1990s, Original Tommy's has relied on word-of-mouth and local newspaper advertising to gain popularity.