Tom Novak
Encyclopedia
Tom P. Novak is Albert O. Steffey Professor of Marketing
and Co-Director of the Sloan Center for Internet Retailing
at the University of California, Riverside
, where he joined the faculty in July 2006. Novak's research since 1993 has focused exclusively on Internet
and Web
based commerce. His current research areas include measuring the online consumer experience (flow
, consumer control, and the design of compelling online environments), online advertising
(Web advertising metrics and modeling online advertising exposure), Internet marketing strategy (business models, new paradigms for electronic commerce), and electronic commerce policy (the "digital divide
", privacy
, and trust).
Novak has published in academic journals in a range of scholarly disciplines, including Marketing Science, Journal of Marketing, Communications of the ACM, the Information Society, Science
, and Harvard Business Review
. He has also been a contributing writer to both Wired
and HotWired
.
Prior to joining the faculty at the University of California at Riverside, Novak served on the faculties of Vanderbilt University
, New York University
, Columbia University
, and Southern Methodist University
. From 1995 through 1999, he spent summers as a visiting scholar at Paul Allen's Interval Research Corporation
, Palo Alto, California
, USA, and was a visiting scholar at Stanford University
in the summers of 1997 and 2000.
Novak received his A.B.
in Psychology from Oberlin College
in 1977 and his M.A.
(1980) and Ph.D.
(1984, in quantitative psychology
with a formal minor in Biostatistics
) from the L.L. Thurstone Psychometric Laboratory at the University of North Carolina, Chapel Hill.
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
and Co-Director of the Sloan Center for Internet Retailing
Sloan Center for Internet Retailing
The University of California, Riverside Sloan Center for Internet Retailing is a university research center dedicated to improving the effectiveness of online retailing....
at the University of California, Riverside
University of California, Riverside
The University of California, Riverside, commonly known as UCR or UC Riverside, is a public research university and one of the ten general campuses of the University of California system. UCR is consistently ranked as one of the most ethnically and economically diverse universities in the United...
, where he joined the faculty in July 2006. Novak's research since 1993 has focused exclusively on Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
and Web
World Wide Web
The World Wide Web is a system of interlinked hypertext documents accessed via the Internet...
based commerce. His current research areas include measuring the online consumer experience (flow
Flow (psychology)
Flow is the mental state of operation in which a person in an activity is fully immersed in a feeling of energized focus, full involvement, and success in the process of the activity. Proposed by Mihály Csíkszentmihályi, the positive psychology concept has been widely referenced across a variety of...
, consumer control, and the design of compelling online environments), online advertising
Online advertising
Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, Rich Media Ads, Social network advertising, interstitial...
(Web advertising metrics and modeling online advertising exposure), Internet marketing strategy (business models, new paradigms for electronic commerce), and electronic commerce policy (the "digital divide
Digital divide
The Digital Divide refers to inequalities between individuals, households, business, and geographic areas at different socioeconomic levels in access to information and communication technologies and Internet connectivity and in the knowledge and skills needed to effectively use the information...
", privacy
Privacy
Privacy is the ability of an individual or group to seclude themselves or information about themselves and thereby reveal themselves selectively...
, and trust).
Novak has published in academic journals in a range of scholarly disciplines, including Marketing Science, Journal of Marketing, Communications of the ACM, the Information Society, Science
Science
Science is a systematic enterprise that builds and organizes knowledge in the form of testable explanations and predictions about the universe...
, and Harvard Business Review
Harvard Business Review
Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership among academics, executives,...
. He has also been a contributing writer to both Wired
Wired (magazine)
Wired is a full-color monthly American magazine and on-line periodical, published since January 1993, that reports on how new and developing technology affects culture, the economy, and politics...
and HotWired
HotWired
Hotwired was the first commercial web magazine, launched on October 27, 1994. Although it was part of Wired Ventures, Hotwired was a separate entity from Wired, the print magazine, and had original content....
.
Prior to joining the faculty at the University of California at Riverside, Novak served on the faculties of Vanderbilt University
Vanderbilt University
Vanderbilt University is a private research university located in Nashville, Tennessee, United States. Founded in 1873, the university is named for shipping and rail magnate "Commodore" Cornelius Vanderbilt, who provided Vanderbilt its initial $1 million endowment despite having never been to the...
, New York University
New York University
New York University is a private, nonsectarian research university based in New York City. NYU's main campus is situated in the Greenwich Village section of Manhattan...
, Columbia University
Columbia University
Columbia University in the City of New York is a private, Ivy League university in Manhattan, New York City. Columbia is the oldest institution of higher learning in the state of New York, the fifth oldest in the United States, and one of the country's nine Colonial Colleges founded before the...
, and Southern Methodist University
Southern Methodist University
Southern Methodist University is a private university in Dallas, Texas, United States. Founded in 1911 by the Methodist Episcopal Church, South, SMU operates campuses in Dallas, Plano, and Taos, New Mexico. SMU is owned by the South Central Jurisdiction of the United Methodist Church...
. From 1995 through 1999, he spent summers as a visiting scholar at Paul Allen's Interval Research Corporation
Interval Research Corporation
- External links :* Wired Magazine, December 1999...
, Palo Alto, California
Palo Alto, California
Palo Alto is a California charter city located in the northwest corner of Santa Clara County, in the San Francisco Bay Area of California, United States. The city shares its borders with East Palo Alto, Mountain View, Los Altos, Los Altos Hills, Stanford, Portola Valley, and Menlo Park. It is...
, USA, and was a visiting scholar at Stanford University
Stanford University
The Leland Stanford Junior University, commonly referred to as Stanford University or Stanford, is a private research university on an campus located near Palo Alto, California. It is situated in the northwestern Santa Clara Valley on the San Francisco Peninsula, approximately northwest of San...
in the summers of 1997 and 2000.
Novak received his A.B.
Bachelor of Arts
A Bachelor of Arts , from the Latin artium baccalaureus, is a bachelor's degree awarded for an undergraduate course or program in either the liberal arts, the sciences, or both...
in Psychology from Oberlin College
Oberlin College
Oberlin College is a private liberal arts college in Oberlin, Ohio, noteworthy for having been the first American institution of higher learning to regularly admit female and black students. Connected to the college is the Oberlin Conservatory of Music, the oldest continuously operating...
in 1977 and his M.A.
Master of Arts (postgraduate)
A Master of Arts from the Latin Magister Artium, is a type of Master's degree awarded by universities in many countries. The M.A. is usually contrasted with the M.S. or M.Sc. degrees...
(1980) and Ph.D.
Ph.D.
A Ph.D. is a Doctor of Philosophy, an academic degree.Ph.D. may also refer to:* Ph.D. , a 1980s British group*Piled Higher and Deeper, a web comic strip*PhD: Phantasy Degree, a Korean comic series* PhD Docbook renderer, an XML renderer...
(1984, in quantitative psychology
Quantitative psychology
Research in quantitative psychology develops psychological theory in relation to mathematics and statistics. Psychological research requires the elaboration of existing methods and the development of new concepts, so that quantitative psychology requires more than "applications" of statistics and...
with a formal minor in Biostatistics
Biostatistics
Biostatistics is the application of statistics to a wide range of topics in biology...
) from the L.L. Thurstone Psychometric Laboratory at the University of North Carolina, Chapel Hill.