Tom Long (CEO of Miller Brewing Company)
Encyclopedia
Tom currently is the CEO of MillerCoors Brewing Company.
Tom Long was President and Chief Executive Officer
of Miller Brewing Company
beginning August 1, 2006.
He then took over as President and COO Chief Operations Officer of the newly formed joint venture between SABMiller and MolsonCoors, MillerCoors
. He had this position from July 1, 2008 to June 1, 2011.
Mr. Long served as Chief Marketing Officer of Miller Brewing Co. since July 2005 and also served as its Executive Vice President. Prior to that, Mr. Long served as President of Northwest Europe Division of Coca-Cola Company since 2003. From 2000 to 2003, Mr. Long served as President of Coca-Cola Great Britain & Ireland Division. He joined Coca-Cola Company in 1988 following stints in brand management and advertising. He began at Coca-Cola's Atlanta, Georgia
headquarters as manager of market planning; and after five years serving in various management positions, he was appointed vice president - 7-Eleven
Account Team Worldwide in 1993; and vice president - Wal-mart
Global Account in 1995.
During his tenure at Coca-Cola, he also served as Vice President of National Sales. From 1997-1998, he served as vice president, director of Marketing Research & Trends and subsequently, Vice President and Director of Strategic Marketing, responsible for the Global Brand Strategy of Coca-Cola, diet Coke
, Coke Light, Sprite
, Fanta
and new brands.
He has worked in more than 60 countries in his career.
Long holds an MBA from Harvard University
Graduate School of Business Administration in Cambridge, Massachusetts
and a bachelor's degree
from the University of North Carolina at Chapel Hill
. He was born in Raleigh, North Carolina
, and attended Episcopal High School in Alexandria Virginia.
Tom Long was President and Chief Executive Officer
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...
of Miller Brewing Company
Miller Brewing Company
The Miller Brewing Company is an American beer brewing company owned by the United Kingdom-based SABMiller. Its regional headquarters are located in Milwaukee, Wisconsin and the company has brewing facilities in Albany, Georgia; Chippewa Falls, Wisconsin; Eden, North Carolina; Fort Worth, Texas;...
beginning August 1, 2006.
He then took over as President and COO Chief Operations Officer of the newly formed joint venture between SABMiller and MolsonCoors, MillerCoors
MillerCoors
MillerCoors is a joint venture between SABMiller and Molson Coors Brewing Company, announced on October 9, 2007. The joint venture has the responsibility of selling brands such as Miller Lite, Miller High Life, Miller Genuine Draft, Coors, Coors Light, Molson Canadian, and Blue Moon in the United...
. He had this position from July 1, 2008 to June 1, 2011.
Mr. Long served as Chief Marketing Officer of Miller Brewing Co. since July 2005 and also served as its Executive Vice President. Prior to that, Mr. Long served as President of Northwest Europe Division of Coca-Cola Company since 2003. From 2000 to 2003, Mr. Long served as President of Coca-Cola Great Britain & Ireland Division. He joined Coca-Cola Company in 1988 following stints in brand management and advertising. He began at Coca-Cola's Atlanta, Georgia
Atlanta, Georgia
Atlanta is the capital and most populous city in the U.S. state of Georgia. According to the 2010 census, Atlanta's population is 420,003. Atlanta is the cultural and economic center of the Atlanta metropolitan area, which is home to 5,268,860 people and is the ninth largest metropolitan area in...
headquarters as manager of market planning; and after five years serving in various management positions, he was appointed vice president - 7-Eleven
7-Eleven
7-Eleven is part of an international chain of convenience stores, operating under Seven-Eleven Japan Co. Ltd, which in turn is owned by Seven & I Holdings Co...
Account Team Worldwide in 1993; and vice president - Wal-mart
Wal-Mart
Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...
Global Account in 1995.
During his tenure at Coca-Cola, he also served as Vice President of National Sales. From 1997-1998, he served as vice president, director of Marketing Research & Trends and subsequently, Vice President and Director of Strategic Marketing, responsible for the Global Brand Strategy of Coca-Cola, diet Coke
Diet Coke
Diet Coke is a sugar-free soft drink produced and distributed by The Coca-Cola Company. It was first introduced in the United States on August 9, 1982, as the first new brand since 1886 to use the Coca-Cola trademark...
, Coke Light, Sprite
Sprite (soft drink)
Sprite is a transparent, lemon-lime flavored , caffeine free soft drink, produced by the Coca-Cola Company. It was introduced in the United States in 1961. This was Coke's response to the popularity of 7 Up, which had begun as "Bib-Label Lithiated Lemon-Lime Soda" in 1929...
, Fanta
Fanta
Fanta is a global brand of fruit-flavored carbonated soft drinks from the Coca-Cola Company. There are over 90 flavors worldwide. The drink debuted in Germany in 1941 and originally sold only in Europe.-History:...
and new brands.
He has worked in more than 60 countries in his career.
Long holds an MBA from Harvard University
Harvard University
Harvard University is a private Ivy League university located in Cambridge, Massachusetts, United States, established in 1636 by the Massachusetts legislature. Harvard is the oldest institution of higher learning in the United States and the first corporation chartered in the country...
Graduate School of Business Administration in Cambridge, Massachusetts
Cambridge, Massachusetts
Cambridge is a city in Middlesex County, Massachusetts, United States, in the Greater Boston area. It was named in honor of the University of Cambridge in England, an important center of the Puritan theology embraced by the town's founders. Cambridge is home to two of the world's most prominent...
and a bachelor's degree
Bachelor's degree
A bachelor's degree is usually an academic degree awarded for an undergraduate course or major that generally lasts for three or four years, but can range anywhere from two to six years depending on the region of the world...
from the University of North Carolina at Chapel Hill
University of North Carolina at Chapel Hill
The University of North Carolina at Chapel Hill is a public research university located in Chapel Hill, North Carolina, United States...
. He was born in Raleigh, North Carolina
Raleigh, North Carolina
Raleigh is the capital and the second largest city in the state of North Carolina as well as the seat of Wake County. Raleigh is known as the "City of Oaks" for its many oak trees. According to the U.S. Census Bureau, the city's 2010 population was 403,892, over an area of , making Raleigh...
, and attended Episcopal High School in Alexandria Virginia.