Thomas Kinkade
Overview
Realism (visual arts)
Realism in the visual arts is a style that depicts the actuality of what the eyes can see. The term is used in different senses in art history; it may mean the same as illusionism, the representation of subjects with visual mimesis or verisimilitude, or may mean an emphasis on the actuality of...
, bucolic, and idyllic subjects. He is notable for the mass marketing
Mass marketing
Mass marketing is a market coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer. It is type of marketing of a product to a wide audience. The idea is to broadcast a message that will reach the largest number of people possible...
of his work as printed
Printing
Printing is a process for reproducing text and image, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing....
reproductions and other license
License
The verb license or grant licence means to give permission. The noun license or licence refers to that permission as well as to the document recording that permission.A license may be granted by a party to another party as an element of an agreement...
d products via The Thomas Kinkade Company. He characterizes himself as "Thomas Kinkade, Painter of Light," a phrase he protects through trademark
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...
, and likes to be known as "America's most-collected living artist". Media Arts, the publicly-traded company that licenses and sells Kinkade's products, claims that 1 in 20 homes in the U.S.