The company P
Encyclopedia
The company P is a Swedish
production company
that creates participant based pervasive entertainment
. The company P is known for its Emmy Award winning production The Truth About Marika
. Marika is known as the first fully immersive TV tie-in.
centered on Dollhouse. As an interactive webisodes and forum, Dollplay is more content to the canons of the show, as well as a viral marketing campaign. The campaign asked users on the Fox Dollhouse website to "Save Hazel!" Hazel is a character trapped inside the Dollhouse in real-time. The campaign is called "Dollplay" according to the official FOX press release. Dollplay is created by The company P "a radical production outfit from Sweden". Five videos released in a four-hour span show Hazel entering a room, turning on the light, and messing with a computer. That's when the room locks her in and it starts to move. She approaches the camera and yells for help and the transmission cuts off.
On Feb. 12, 2009, Fox opened the website up to further exploration, and interaction with the main character is now possible via Webcam. It is not yet clear how the character in the viral marketing campaign relates to the TV show Dollhouse, but both deal with science fiction and mind control.
On Feb. 28, 2009, the Dollplay alternate-reality game ended with players saving the fictional Hazel. After Hazel is saved, she tells people that there are "Dollhouses" all over the world that imprint them and change them; these include schools, parents, religion and government. She essentially tells people to think for themselves and then leaves the container she is trapped in and the game ends.
created The Truth About Marika
that won an International Interactive Emmy Award
for Best Interactive TV-service in April 2008.
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
production company
Production company
A production company provides the physical basis for works in the realms of the performing arts, new media art, film, television, radio, and video.- Tasks and functions :...
that creates participant based pervasive entertainment
Entertainment
Entertainment consists of any activity which provides a diversion or permits people to amuse themselves in their leisure time. Entertainment is generally passive, such as watching opera or a movie. Active forms of amusement, such as sports, are more often considered to be recreation...
. The company P is known for its Emmy Award winning production The Truth About Marika
The Truth About Marika
The Truth About Marika , is a cross-media production by Sveriges Television and The company P. It is an alternate reality game and a TV-series first aired in Sweden during the autumn of 2007...
. Marika is known as the first fully immersive TV tie-in.
Marketing
On Feb. 9, 2009, Fox launched Dollplay, a participation dramaAlternate reality game
An alternate reality game is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions....
centered on Dollhouse. As an interactive webisodes and forum, Dollplay is more content to the canons of the show, as well as a viral marketing campaign. The campaign asked users on the Fox Dollhouse website to "Save Hazel!" Hazel is a character trapped inside the Dollhouse in real-time. The campaign is called "Dollplay" according to the official FOX press release. Dollplay is created by The company P "a radical production outfit from Sweden". Five videos released in a four-hour span show Hazel entering a room, turning on the light, and messing with a computer. That's when the room locks her in and it starts to move. She approaches the camera and yells for help and the transmission cuts off.
On Feb. 12, 2009, Fox opened the website up to further exploration, and interaction with the main character is now possible via Webcam. It is not yet clear how the character in the viral marketing campaign relates to the TV show Dollhouse, but both deal with science fiction and mind control.
On Feb. 28, 2009, the Dollplay alternate-reality game ended with players saving the fictional Hazel. After Hazel is saved, she tells people that there are "Dollhouses" all over the world that imprint them and change them; these include schools, parents, religion and government. She essentially tells people to think for themselves and then leaves the container she is trapped in and the game ends.
Awards and recognition
In 2007 The company P together with Swedish TelevisionSveriges Television
Sveriges Television AB , Sweden's Television, is a national television broadcaster based in Sweden, funded by a compulsory fee to be paid by all television owners...
created The Truth About Marika
The Truth About Marika
The Truth About Marika , is a cross-media production by Sveriges Television and The company P. It is an alternate reality game and a TV-series first aired in Sweden during the autumn of 2007...
that won an International Interactive Emmy Award
Emmy Award
An Emmy Award, often referred to simply as the Emmy, is a television production award, similar in nature to the Peabody Awards but more focused on entertainment, and is considered the television equivalent to the Academy Awards and the Grammy Awards .A majority of Emmys are presented in various...
for Best Interactive TV-service in April 2008.
External links
- The company P - Official site