The Truth About Marika
Encyclopedia
The Truth About Marika is a cross-media production by Sveriges Television
(SVT) and The company P
. It is an alternate reality game
and a TV-series first aired in Sweden during the autumn of 2007. The Truth About Marika was marketed as a "participation drama" and had a high amount of viewer participation.
The viewers of the TV-series were invited by a young woman to participate in the search for her lost friend and the search took place online and all over Sweden.
Award for Best Online Entertainment in November 2008
The Truth About Marika won an International Interactive Emmy Award
for Best Interactive TV-service in April 2008. A prize which has not gotten used since.
The Truth About Marika was nominated for two Prix Europa
2008 in the categories TV Fiction and Emerging Media.
Sveriges Television
Sveriges Television AB , Sweden's Television, is a national television broadcaster based in Sweden, funded by a compulsory fee to be paid by all television owners...
(SVT) and The company P
The company P
The company P is a Swedish production company that creates participant based pervasive entertainment. The company P is known for its Emmy Award winning production The Truth About Marika. Marika is known as the first fully immersive TV tie-in.-Marketing:...
. It is an alternate reality game
Alternate reality game
An alternate reality game is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions....
and a TV-series first aired in Sweden during the autumn of 2007. The Truth About Marika was marketed as a "participation drama" and had a high amount of viewer participation.
The viewers of the TV-series were invited by a young woman to participate in the search for her lost friend and the search took place online and all over Sweden.
Participation drama
The Truth About Marika took place on television, national radio, the internet, mobile phones and in the streets. Each week the theories of the search for Marika were discussed in a live TV-debate. The events depicted on the television show was partially altered by the actions of participating viewers.Awards and recognition
The Truth About Marika won a SIMESime
Sime is a surname which traces back to the Clan Fraser, and the name Shimidh, Gaelic for Simon. It may refer to one of these:* Dave Sime, an American athlete.* Sidney Sime, a British artist.* Sime Darby, a Malaysian company....
Award for Best Online Entertainment in November 2008
The Truth About Marika won an International Interactive Emmy Award
Emmy Award
An Emmy Award, often referred to simply as the Emmy, is a television production award, similar in nature to the Peabody Awards but more focused on entertainment, and is considered the television equivalent to the Academy Awards and the Grammy Awards .A majority of Emmys are presented in various...
for Best Interactive TV-service in April 2008. A prize which has not gotten used since.
The Truth About Marika was nominated for two Prix Europa
Prix Europa
Prix Europa is the Europe's largest annual tri-medial festival and competition. Its open juries sample and select the best television-, radio- and online productions of each year...
2008 in the categories TV Fiction and Emerging Media.
External links
- Conspirare.se - The hub of the game.
- The Truth About Marika video promo - 7 minute promo video of Truth About Marika.
- The company p - The production company behind the Marika experience.
- SVT - The Swedish public service broadcaster - Sveriges Television