The Sultan Center
Encyclopedia
The Sultan Center (Arabic: مركز سلطان) is an organization based in Kuwait
Kuwait
The State of Kuwait is a sovereign Arab state situated in the north-east of the Arabian Peninsula in Western Asia. It is bordered by Saudi Arabia to the south at Khafji, and Iraq to the north at Basra. It lies on the north-western shore of the Persian Gulf. The name Kuwait is derived from the...

, incorporating a diverse range of products and services. Mainly acknowledged for its retail business, it is presently the largest retailer in Kuwait. Operating eleven outlets at home, TSC opened its first retail store abroad in Muscat
Muscat, Oman
Muscat is the capital of Oman. It is also the seat of government and largest city in the Governorate of Muscat. As of 2008, the population of the Muscat metropolitan area was 1,090,797. The metropolitan area spans approximately and includes six provinces called wilayats...

 in 1999. Four years later, Safeway Jordan was acquired in 2003.

History

TSC was founded in 1976 by Jamil Sultan, whose dedication and enthusiasm acted as a springboard for the organization's success. In 1981, TSC opened its doors in Shuwaikh, focusing on hardware and DIY products. This was Kuwait's first self-service store, and provided a base for the organization's shift to expanding their store concepts and product ranges.

Retail

The retail side of the business consists of five elements: Service stores, Wholesale centers, Express stores, Discount stores and Mega Markets.

Service stores are located in key areas, namely Ahmadi, Al-Kout Mall, Fahaheel
Fahaheel
Fahaheel is a district of the Al Ahmadi Governorate of Kuwait. It is located east of the Al Ahmadi District and resides on the coast....

, Salmiya
Salmiya
Salmiya is a district of the Hawalli Governorate in the State of Kuwait.Salmiya is located southeast of Kuwait City and is one of the largest areas in Kuwait consisting of both commercial and residential areas...

, Sharq, Salwa
Salwa
Salwa is a suburb of the, Hawalli Governorate in Kuwait, bordering Rumaithiya to the north and Messila to the south. To the east , it overlooks the Persian Gulf...

, Jabriya
Jabriya
Jabriya is located in Jabriya District in Hawalli Governorate in the country of Kuwait. It is a large suburb mainly being residential. It borders with Surra, Hawalli, Salmiya and Bayan...

, and Hawally. The aim of this division is to provide for various products and act as a "one stop shop" for customers.

Wholesale centers are located in Dhajeej, Jahra, Mangaf
Mangaf
Mangaf is a suburb of Kuwait City. It is a mix of old and new. The old is split into two areas; commercial and residential. Government housing from the 1980s formed the area with houses, while the rest was a large collection of residential tower blocks, a limited number of shops and fast-food...

, Shuwaikh and Sulaibiyah. Their main focus is value for money at wholesale, and offer competitive pricing.

Convenience stores are aimed at offering customers a smaller, convenient shopping environment at more remote locations. These are branded as TSC X-Press stores and carry a smaller product range for last minute shopping.

The Sultan Center is operating retail stores across the Middle East
Middle East
The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...

 in Jordan
Jordan
Jordan , officially the Hashemite Kingdom of Jordan , Al-Mamlaka al-Urduniyya al-Hashemiyya) is a kingdom on the East Bank of the River Jordan. The country borders Saudi Arabia to the east and south-east, Iraq to the north-east, Syria to the north and the West Bank and Israel to the west, sharing...

, Sultanate of Oman, Lebanon
Lebanon
Lebanon , officially the Republic of LebanonRepublic of Lebanon is the most common term used by Lebanese government agencies. The term Lebanese Republic, a literal translation of the official Arabic and French names that is not used in today's world. Arabic is the most common language spoken among...

, and on May 2010 the latest Sultan Center Wholesale store was opened in Bahrain
Bahrain
' , officially the Kingdom of Bahrain , is a small island state near the western shores of the Persian Gulf. It is ruled by the Al Khalifa royal family. The population in 2010 stood at 1,214,705, including 235,108 non-nationals. Formerly an emirate, Bahrain was declared a kingdom in 2002.Bahrain is...

 in Reef Mall.

Catering

Alongside its retail operations, TSC also operates in the catering business. This takes the form of a café and three different restaurants, which include the Sultan Café, Jeans Grille, Chi-Chi's
Chi-Chi's
Chi-Chi's was a popular Mexican restaurant chain from 1975 to 2004. It ceased to exist within the United States following a 2003 Hepatitis A outbreak that began at one of its locations in suburban Pittsburgh, Pennsylvania. Chi-Chi's is still in operation in Belgium, Luxembourg, United Arab...

and Tumbleweed
Tumbleweed Southwest Grill
Tumbleweed Southwest Grill is a chain restaurant based in Louisville, Kentucky, having originated in New Albany, Indiana.-History:Tumbleweed Southwest Grill serves Southwest-style foods. The original restaurant opened in 1975 in New Albany, Indiana, just across the Ohio River from Louisville....

.

Clothing and Fashion

The Speciality Fashion Group is the fashion division of The Sultan Center, representing renowned apparel brands from around the world. Each of their business partners is a world-class company in its own right. All have been attracted to developing relationships with the Speciality Fashion Group by the value that they place in brand management and customer service, along with their success in monitoring and responding to local and regional market trends.
. They currently have four brand names under their belt, which include BEDO, Henri Lloyd, http://www.henrilloyd.com/,Jaeger, http://www.jaeger.co.uk/ and Austin Reed, http://www.austinreed.co.uk/ .

Presently, Speciality Fashion Group operates international retail concepts in the Gulf region and has plans to expand throughout the Middle East
Middle East
The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...

.

Telecommunications Provider

TSC offers more than 20 years of specialized experience in most areas of the telecommunications sector. They have particular expertise with the optical fiber cable transmission networks and radio and television broadcasting sectors, both in Kuwait and throughout the Gulf region in Syria, Oman, Bahrain, UAE, and Yemen. Since 1987, they have been involved in more than 250 projects, delivered within budget and on time. Five TSC companies are involved in their telecom operations:
TSC Telecom, ATCO, Sultan Telecom, Horizon Telecom Services Company, and Arabian Information Technology Solutions Co.

Whilst TSC Telecom is the primary subsidiary, ATCO's specialization is in fiber optics, microwave transmission
Microwave transmission
Microwave transmission refers to the technology of transmitting information or power by the use of radio waves whose wavelengths are conveniently measured in small numbers of centimeters; these are called microwaves. This part of the radio spectrum ranges across frequencies of roughly...

, various narrow band and broadband systems
Broadband Internet access
Broadband Internet access, often shortened to just "broadband", is a high data rate, low-latency connection to the Internet— typically contrasted with dial-up access using a 56 kbit/s modem or satellite Internet with inherently high latency....

.Sultan Telecom focuses on voice and data communications and operates in the Kuwait Free Trade Zone, being the sole telecommunications provider in that area. Horizon Telecom Services is a fully owned company by The Sultan Center and Sultan Holding Bahrain B.S.C. and was established in the Kingdom of Bahrain in the year 2007, to carry out all Telecommunications activities required to promote the company's businesses and join other established companies and set up branches, divisions, subsidiaries, regional offices belonging to TSC. The Arabian Information Technology Solutions Co., also known as Arabian ITS, has been acquired by Sultan Telecom Company since 2009. Arabian ITS is a fast growing Systems Integrator and Managed Services provider in the region.

Security Services

United Security Group Company (USGC) is a wholly owned subsidiary of TSC, specializing in security services and equipment as well as delivery, transportation and cleaning services.

Security services are available on a 24 hour basis, with a team trained on aspects such as security functions, first aid and emergency response. K9 dogs
Police dog
A police dog, often referred to as a "K-9 dog" in some areas , is a dog that is trained specifically to assist police and other law-enforcement personnel in their work...

 form part of their services, whilst cash collection and valet parking
Valet parking
Valet parking is a parking service offered by some restaurants, stores, and other businesses, particularly in North America. In contrast to "self-parking", where customers find a parking space on their own, customers' vehicles are parked for them by a person called a valet...

 services are available.

USGC also acts as a distributor of security equipment, such as CCTV
Closed-circuit television
Closed-circuit television is the use of video cameras to transmit a signal to a specific place, on a limited set of monitors....

, x-ray machine
X-ray machine
An X-ray generator is a device used to generate X-rays. These devices are commonly used by radiographers to acquire an x-ray image of the inside of an object but they are also used in sterilization or fluorescence....

s, vehicle license plate recognition systems
Automatic number plate recognition
Automatic number plate recognition is a mass surveillance method that uses optical character recognition on images to read the license plates on vehicles. They can use existing closed-circuit television or road-rule enforcement cameras, or ones specifically designed for the task...

, tire killers and fire alarms
Fire alarm system
An automatic fire alarm system is designed to detect the unwanted presence of fire by monitoring environmental changes associated with combustion. In general, a fire alarm system is classified as either automatically actuated, manually actuated, or both...

.
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