The Strategic Counsel
Encyclopedia
The Strategic Counsel is a Canadian company established in 1995 that provides several market research
services, such as conducting opinion polls. Their polls are often cited by the media in Canada
, and are currently used for all political polling by CTV
and The Globe and Mail
. The company was founded by Allan Gregg
, a former communications strategist of the Progressive Conservative Party of Canada
.
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
services, such as conducting opinion polls. Their polls are often cited by the media in Canada
Media in Canada
Canada has a well-developed media sector, but its cultural output — particularly in English films, television shows, and magazines — is often overshadowed by imports from the United States. Television, magazines, and newspapers are primarily for-profit corporations based on advertising,...
, and are currently used for all political polling by CTV
CTV television network
CTV Television Network is a Canadian English language television network and is owned by Bell Media. It is Canada's largest privately-owned network, and has consistently placed as Canada's top-rated network in total viewers and in key demographics since 2002, after several years trailing the rival...
and The Globe and Mail
The Globe and Mail
The Globe and Mail is a nationally distributed Canadian newspaper, based in Toronto and printed in six cities across the country. With a weekly readership of approximately 1 million, it is Canada's largest-circulation national newspaper and second-largest daily newspaper after the Toronto Star...
. The company was founded by Allan Gregg
Allan Gregg
Allan Gregg is a Canadian pollster, political advisor, and pundit.-Early life:Gregg was born in Edmonton, Alberta. He was the eldest child in his family which consisted of four boys and one girl. Gregg graduated from Harry Ainley High School at the second top of his class with honors...
, a former communications strategist of the Progressive Conservative Party of Canada
Progressive Conservative Party of Canada
The Progressive Conservative Party of Canada was a Canadian political party with a centre-right stance on economic issues and, after the 1970s, a centrist stance on social issues....
.