The Perfume Shop
Encyclopedia
The Perfume Shop is a United Kingdom
perfume retailer founded in 1992. The company was acquired by the world's largest health and beauty retailer, A.S. Watson Group
in 2005. The company is based in High Wycombe, Buckinghamshire, with two distribution centres: one in Dunstable which serves The Perfume Shop, Superdrug
and Savers
; and one in High Wycombe. Its main focus is perfume, with brands from Dior
, Dolce & Gabbana
, Paco Rabanne
and many more. The Perfume Shop is the second biggest fragrance retailer in the UK, following Boots
.
in launching their own loyalty card. During this time The Perfume Shop officially announced their Loyalty Scheme, in the form of The Rewards Club. The rewards club will allow customers to collects points on their Reward Card in the form of 1 point earned per £1 spent. Customers in the UK and Ireland will also be able to collect point on-line too. Once the customer had reached 100 points they will receive a £5/€3 Voucher to redeem in-store against their next purchase. The Club will also reward customers with multi points promotions and customers will also benefit from an exclusive magazine to be issued on a quarterly basis.
As of September 2011 the perfume rewards club is active.
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
perfume retailer founded in 1992. The company was acquired by the world's largest health and beauty retailer, A.S. Watson Group
A.S. Watson Group
The A.S. Watson Group is the world's largest Health & Beauty retailer, with over 9,400 stores in 33 markets worldwide serving over 25 million customers per week....
in 2005. The company is based in High Wycombe, Buckinghamshire, with two distribution centres: one in Dunstable which serves The Perfume Shop, Superdrug
Superdrug
Superdrug Stores PLC is Britain's second-largest beauty and health retailer behind Boots. Superdrug - part of the AS Watson Group which in turn is part of the Hong Kong conglomerate Hutchison Whampoa - is a UK based company with over 890 stores, which since 2006, includes the Republic of Ireland...
and Savers
Savers (UK)
Savers Health & Beauty is a discount chain based in the UK retailing a variety of health, beauty, household goods and medicines, alongside a range of fine fragrances....
; and one in High Wycombe. Its main focus is perfume, with brands from Dior
Dior
Dior can mean:* Christian Dior SA, a French clothing retailer* In J. R. R. Tolkien's fictional Middle-earth legendarium:**Dior Eluchíl, a Half-elven of the First Age**Dior , a Steward of GondorDior is a surname, and may refer to:...
, Dolce & Gabbana
Dolce & Gabbana
Dolce & Gabbana is an Italian luxury industry fashion house. The company was started by the Italian designers Domenico Dolce and Stefano Gabbana in Milan, Italy. By 2005 their turnover was €597 million....
, Paco Rabanne
Paco Rabanne
Francisco "Paco" Rabaneda Cuervo, more commonly known as Paco Rabanne is a Franco-Spanish fashion designer. He fled Spain for France with his mother when the Spanish Civil War broke out...
and many more. The Perfume Shop is the second biggest fragrance retailer in the UK, following Boots
Boots UK
Boots UK Limited , is a leading pharmacy chain in the United Kingdom, with outlets in most high streets throughout the country...
.
History
The Perfume Shop started life in 1992, with just a handful of shops. Typically the perfume shop trades from smaller shops than many other retailers, this is mainly because they do not have to put stock on the shop floor and to keep costs and staff level down. Their busiest period is the Christmas season.The Perfume Shop At Superdrug
Since 2010 The Perfume Shop has operated a concession stand at Superdrug stores. The project was initially trialled with 11 stores including Aylesbury, Milton Keynes, Bury, Glasgow, Westfield London and Kensington High Street. Fifty more locations are to be added to the scheme during 2011.Rewards Club
In 2011, The Perfume Shop are said to be following in the footsteps of its sister company SuperdrugSuperdrug
Superdrug Stores PLC is Britain's second-largest beauty and health retailer behind Boots. Superdrug - part of the AS Watson Group which in turn is part of the Hong Kong conglomerate Hutchison Whampoa - is a UK based company with over 890 stores, which since 2006, includes the Republic of Ireland...
in launching their own loyalty card. During this time The Perfume Shop officially announced their Loyalty Scheme, in the form of The Rewards Club. The rewards club will allow customers to collects points on their Reward Card in the form of 1 point earned per £1 spent. Customers in the UK and Ireland will also be able to collect point on-line too. Once the customer had reached 100 points they will receive a £5/€3 Voucher to redeem in-store against their next purchase. The Club will also reward customers with multi points promotions and customers will also benefit from an exclusive magazine to be issued on a quarterly basis.
As of September 2011 the perfume rewards club is active.