The Jensen Project
Encyclopedia
The Jensen Project is the second in a series of a TV movies produced by Procter & Gamble
and Wal-Mart
aimed at families. The movie featured embedded marketing for the Kinect, a motion sensor add-on
to the Xbox 360
, several months before the product's launch. Ratings for the July 16, 2010 airing on NBC
were disappointing with fewer than 4 million viewers. Reviewers called the movie "super-bad", criticizing the dialog and the embedded marketing
of Procter & Gamble
and Walmart products.
The movie featured the Moller Skycar
, a vertical take-off and landing aircraft or "flying car".
) and Claire Thompson (Kellie Martin
) are asked to come back and stop Edwin Jensen (David Andrews
) from using nanobots to take over other people. To create these nanobots, Edwin needs a molecular assembler
, which he steals. With the help of Kendrick James (LeVar Burton
), Ginny (Mylène Dinh-Robic
) and Ingrid Jensen (Patricia Richardson
), Matt and Claire use chemical traces of gold
and silicon
to track down the location of the assembler. They are mislead, but their son, Brody (Justin Kelly
), and his new friend from the Project, Samantha (Alyssa Diaz
), manage to trace Edwin through a voice tracker and retrieve the molecular assembler. Brody is caught and implanted with nanobots. Edwin threatens to kill Brody with the nanobots if the molecular assembler is not returned to him. The Project members mount a successful mission to destroy Edwin's laboratory and capture Edwin before he can execute his plan to harm anyone with the nanobots.
Note: This movie is a remake of an earlier UK movie.
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
and Wal-Mart
Wal-Mart
Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...
aimed at families. The movie featured embedded marketing for the Kinect, a motion sensor add-on
Add-on
Add-on might mean:* Plug-in , a piece of software which enhances another software application and usually cannot be run independently** Browser extension, which modifies the interface and/or behavior of web browsers...
to the Xbox 360
Xbox 360
The Xbox 360 is the second video game console produced by Microsoft and the successor to the Xbox. The Xbox 360 competes with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of video game consoles...
, several months before the product's launch. Ratings for the July 16, 2010 airing on NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
were disappointing with fewer than 4 million viewers. Reviewers called the movie "super-bad", criticizing the dialog and the embedded marketing
Product placement
Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the...
of Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
and Walmart products.
The movie featured the Moller Skycar
Moller Skycar
-Criticism:The only flight demonstrations have been hover tests performed in 2003 by a Skycar prototype that for insurance reasons was tethered to a crane...
, a vertical take-off and landing aircraft or "flying car".
Plot
After 16 years absence from the Jensen Project, a secret community of geniuses conducting advanced underground to resolve the world's problems, Matt (Brady SmithBrady Smith (actor)
Patrick Brady Smith is an American actor and artist. He is married to actress Tiffani Thiessen.Brady has appeared on eight different network series, including ER , CSI: Miami , JAG , Judging Amy , Charmed , and The Comeback .On July 16, 2010, Brady starred in the TV movie called The...
) and Claire Thompson (Kellie Martin
Kellie Martin
Kellie Noelle Martin is an American television actress who is known for her roles as Rebecca Thacher on Life Goes On, Christy Huddleston on Christy, Lucy Knight on ER, and Samantha Kinsey on Mystery Woman.-Early life:...
) are asked to come back and stop Edwin Jensen (David Andrews
David Andrews
David Andrews is a former Irish Fianna Fáil politician and barrister.Andrews was first elected to Dáil Éireann in 1965 as a Fianna Fáil deputy for the Dún Laoghaire and Rathdown constituency. From 1970 to 1973 he served as Parliamentary Secretary to the Taoiseach with special responsibility as...
) from using nanobots to take over other people. To create these nanobots, Edwin needs a molecular assembler
Molecular assembler
A molecular assembler, as defined by K. Eric Drexler, is a "proposed device able to guide chemical reactions by positioning reactive molecules with atomic precision". Some biological molecules such as ribosomes fit this definition. This is because they receive instructions from messenger RNA and...
, which he steals. With the help of Kendrick James (LeVar Burton
LeVar Burton
Levardis Robert Martyn Burton, Jr. , professionally known as LeVar Burton, is an American actor, director, producer and author who first came to prominence portraying Kunta Kinte in the 1977 award-winning ABC television miniseries Roots, based on the novel by Alex Haley...
), Ginny (Mylène Dinh-Robic
Mylène Dinh-Robic
-Personal life:Dinh-Robic was born and raised in Montréal, Canada, and speaks English and French. She graduated with Distinction from Concordia University’s Communications Studies program, studied acting with Gilles Plouffe at Montreal’s John Strasberg Ateliers and furthered her technique with...
) and Ingrid Jensen (Patricia Richardson
Patricia Richardson
Patricia Castle Richardson is an American television and film actress best known for her portrayal of Jill Taylor on the sitcom Home Improvement.-Early life and education:...
), Matt and Claire use chemical traces of gold
Gold
Gold is a chemical element with the symbol Au and an atomic number of 79. Gold is a dense, soft, shiny, malleable and ductile metal. Pure gold has a bright yellow color and luster traditionally considered attractive, which it maintains without oxidizing in air or water. Chemically, gold is a...
and silicon
Silicon
Silicon is a chemical element with the symbol Si and atomic number 14. A tetravalent metalloid, it is less reactive than its chemical analog carbon, the nonmetal directly above it in the periodic table, but more reactive than germanium, the metalloid directly below it in the table...
to track down the location of the assembler. They are mislead, but their son, Brody (Justin Kelly
Justin Kelly
Justin Kelly is an Canadian television actor. He played Noah Jackson on the Family original series The Latest Buzz, and was Brody Thompson in the 2010 telefilm The Jensen Project....
), and his new friend from the Project, Samantha (Alyssa Diaz
Alyssa Diaz
Alyssa Elaine Diaz is an American actress. Diaz is best known for playing the role of Jasmine on the ABC Family show The Nine lives of Chloe King as well as Celia Ortega on the daytime soap opera As The World Turns from February 9, 2005 until her final appearance on August 10, 2005 when her...
), manage to trace Edwin through a voice tracker and retrieve the molecular assembler. Brody is caught and implanted with nanobots. Edwin threatens to kill Brody with the nanobots if the molecular assembler is not returned to him. The Project members mount a successful mission to destroy Edwin's laboratory and capture Edwin before he can execute his plan to harm anyone with the nanobots.
Note: This movie is a remake of an earlier UK movie.
Cast
- Kellie MartinKellie MartinKellie Noelle Martin is an American television actress who is known for her roles as Rebecca Thacher on Life Goes On, Christy Huddleston on Christy, Lucy Knight on ER, and Samantha Kinsey on Mystery Woman.-Early life:...
as Claire Thompson - Brady SmithBrady Smith (actor)Patrick Brady Smith is an American actor and artist. He is married to actress Tiffani Thiessen.Brady has appeared on eight different network series, including ER , CSI: Miami , JAG , Judging Amy , Charmed , and The Comeback .On July 16, 2010, Brady starred in the TV movie called The...
as Dr. Matt Thompson - LeVar BurtonLeVar BurtonLevardis Robert Martyn Burton, Jr. , professionally known as LeVar Burton, is an American actor, director, producer and author who first came to prominence portraying Kunta Kinte in the 1977 award-winning ABC television miniseries Roots, based on the novel by Alex Haley...
as Dr. Kendrick James - Justin KellyJustin KellyJustin Kelly is an Canadian television actor. He played Noah Jackson on the Family original series The Latest Buzz, and was Brody Thompson in the 2010 telefilm The Jensen Project....
as Brody Thompson - Alyssa DiazAlyssa DiazAlyssa Elaine Diaz is an American actress. Diaz is best known for playing the role of Jasmine on the ABC Family show The Nine lives of Chloe King as well as Celia Ortega on the daytime soap opera As The World Turns from February 9, 2005 until her final appearance on August 10, 2005 when her...
as Samantha "Sam" Cortez - Patricia RichardsonPatricia RichardsonPatricia Castle Richardson is an American television and film actress best known for her portrayal of Jill Taylor on the sitcom Home Improvement.-Early life and education:...
as Ingrid Jensen - David AndrewsDavid Andrews (actor)David Andrews is an American actor, best known for his role as General Robert Brewster in Terminator 3: Rise of the Machines.Andrews was born in Baton Rouge, Louisiana...
Edwin Jensen