The Incredible, Edible Egg
Encyclopedia
"The Incredible, Edible Egg" is a well-known marketing
slogan
for the American Egg Board
.
It was created in 1977 by the advertising agency
Campbell Mithun
.
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
slogan
Slogan
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...
for the American Egg Board
American Egg Board
The American Egg Board is a United States marketing board, which focuses on marketing and promotion of eggs for human consumption.The AEB is best known for its long-running slogan, "The Incredible, Edible Egg," created by the advertising agency Campbell Mithun.The board is a checkoff organization,...
.
It was created in 1977 by the advertising agency
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
Campbell Mithun
Campbell Mithun
Campbell Mithun is an advertising and marketing firm, founded in 1933 by Ralph Campbell and Ray Mithun. It is now part of Interpublic Group of Communication Companies. The core business is consumer advertising through radio, TV, print, digital, mobile and out-of-home...
.