American Egg Board
Encyclopedia
The American Egg Board is a United States
marketing board
, which focuses on marketing and promotion of eggs
for human consumption.
The AEB is best known for its long-running slogan
, "The Incredible, Edible Egg
," created by the advertising agency
Campbell Mithun
.
The board is a checkoff organization, meaning that it is funded by a levy against its members for each unit they produce; in this case, an amount per case of eggs shipped.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
marketing board
Marketing board
A marketing board is an organization created by many producers to try to market their product and increase consumption and thus prices. They most commonly exist to help sell farm products such as milk, eggs, or beef and are funded by the farmers of those crops. Marketing boards often also receive...
, which focuses on marketing and promotion of eggs
Egg (food)
Eggs are laid by females of many different species, including birds, reptiles, amphibians, and fish, and have probably been eaten by mankind for millennia. Bird and reptile eggs consist of a protective eggshell, albumen , and vitellus , contained within various thin membranes...
for human consumption.
The AEB is best known for its long-running slogan
Slogan
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...
, "The Incredible, Edible Egg
The Incredible, Edible Egg
"The Incredible, Edible Egg" is a well-known marketing slogan for the American Egg Board.It was created in 1977 by the advertising agency Campbell Mithun.-External links:*...
," created by the advertising agency
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
Campbell Mithun
Campbell Mithun
Campbell Mithun is an advertising and marketing firm, founded in 1933 by Ralph Campbell and Ray Mithun. It is now part of Interpublic Group of Communication Companies. The core business is consumer advertising through radio, TV, print, digital, mobile and out-of-home...
.
The board is a checkoff organization, meaning that it is funded by a levy against its members for each unit they produce; in this case, an amount per case of eggs shipped.