The Greatest Taste Around
Encyclopedia
The Greatest Taste Around is the second and last single by Negativland
from the 1997 popular release Dispepsi
. It is a satire on Pepsi's
promotion campaigns for Crystal Pepsi
and Coca-Cola's
failed campaign for New Coke
, using such lyrics as "I nailed Jesus to the cross" (a reference to the song Christianity Is Stupid
) and "Children dying of disease" (a reference to Happy Hero
). A video was made for the song in the late '90s, using many Pepsi commercials and incorporating other films, including the Pepsi conference that was sampled in the song and Max Headroom's
famous commercials for Coke
. The video wasn't played that much on MTV due to Seeland not having a large enough distributor other than Caroline, then owned by EMI.
Negativland
Negativland is an experimental music and sound collage band which originated in the San Francisco Bay Area in the late 1970s. They took their name from a Neu! song, while their record label is named after another Neu! song...
from the 1997 popular release Dispepsi
Dispepsi
Dispepsi is an album by the band Negativland. It was released on July 29, 1997 by Seeland Records, Negativland's record label. It is structured to be a statement against the major soft drink companies and contains many samples of advertisements therefrom....
. It is a satire on Pepsi's
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...
promotion campaigns for Crystal Pepsi
Crystal Pepsi
Crystal Pepsi was a caffeine-free soft drink made by PepsiCo from 1992 to 1993 in the United States, Canada, and for a short time in Australia. Crystal Pepsi was sold for a longer time in Europe.-History:...
and Coca-Cola's
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
failed campaign for New Coke
New Coke
New Coke was the reformulation of Coca-Cola introduced in 1985 by The Coca-Cola Company to replace the original formula of its flagship soft drink, Coca-Cola...
, using such lyrics as "I nailed Jesus to the cross" (a reference to the song Christianity Is Stupid
Christianity Is Stupid
"Christianity Is Stupid" is the most well-known song from Negativland's 1987 breakthrough album, Escape from Noise. In the song, Negativland rearranges words and phrases to form a different meaning. They sampled phrases from a 1971 sermon by Rev. Estus Pirkle . Pirkle's narrative included an...
) and "Children dying of disease" (a reference to Happy Hero
Happy Hero
Happy Hero is a single by the experimental band Negativland, appearing on their 1997 album, Dispepsi. The song talks about how a man would get publicity by putting himself in danger so he would promote Pepsi on the stage...
). A video was made for the song in the late '90s, using many Pepsi commercials and incorporating other films, including the Pepsi conference that was sampled in the song and Max Headroom's
Max Headroom (character)
Max Headroom is a fictional British artificial intelligence, known for his wit and stuttering, distorted, electronically sampled voice. The character was created by George Stone, Annabel Jankel, and Rocky Morton in the mid nineteen eighties, and portrayed by Matt Frewer as "The World's first...
famous commercials for Coke
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
. The video wasn't played that much on MTV due to Seeland not having a large enough distributor other than Caroline, then owned by EMI.