The Collective Shift
Encyclopedia
The Collective Shift is a New York City
based company founded in January 2008 by Jae Choi. The company represents creative talent and image makers who work in a range of fields including fashion
, advertising, and fine art. The work of the artists the agency represents has been featured in publications such as French Vogue, American Vogue
, Harper’s Bazaar, W Magazine, GQ, Interview
and The New York Times Magazine
.
In addition their work has been featured in advertising campaigns for Gucci
, Yves Saint Laurent
, Levi’s
, Nike
, IBM
, the Pirelli Calendar
, Motorola
, and L’Oreal.
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
based company founded in January 2008 by Jae Choi. The company represents creative talent and image makers who work in a range of fields including fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...
, advertising, and fine art. The work of the artists the agency represents has been featured in publications such as French Vogue, American Vogue
Vogue (magazine)
Vogue is a fashion and lifestyle magazine that is published monthly in 18 national and one regional edition by Condé Nast.-History:In 1892 Arthur Turnure founded Vogue as a weekly publication in the United States. When he died in 1909, Condé Montrose Nast picked up the magazine and slowly began...
, Harper’s Bazaar, W Magazine, GQ, Interview
Interview (magazine)
Interview is an American magazine which has the nickname The Crystal Ball Of Pop. It was founded in late 1969 by artist Andy Warhol. The magazine features intimate conversations between some of the world's biggest celebrities, artists, musicians, and creative thinkers...
and The New York Times Magazine
The New York Times Magazine
The New York Times Magazine is a Sunday magazine supplement included with the Sunday edition of The New York Times. It is host to feature articles longer than those typically in the newspaper and has attracted many notable contributors...
.
In addition their work has been featured in advertising campaigns for Gucci
Gucci
The House of Gucci, better known simply as Gucci , is an Italian fashion and leather goods label, part of the Gucci Group, which is owned by French company PPR...
, Yves Saint Laurent
Yves Saint Laurent (brand)
Yves Saint Laurent or YSL is a luxury fashion house founded by Yves Saint Laurent and his partner, Pierre Bergé. Today, its chief designer is Stefano Pilati. Yves Saint Laurent, founder of the brand, died in 2008.-History:...
, Levi’s
Levi Strauss & Co.
Levi Strauss & Co. is a privately held American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim, Franconia, to San Francisco, California to open a west coast branch of his brothers' New York dry goods business...
, Nike
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...
, IBM
IBM
International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...
, the Pirelli Calendar
Pirelli Calendar
The Pirelli Calendar is a trade calendar published by the Pirelli company's UK subsidiary. It has become an annual publication that dates back to 1964....
, Motorola
Motorola
Motorola, Inc. was an American multinational telecommunications company based in Schaumburg, Illinois, which was eventually divided into two independent public companies, Motorola Mobility and Motorola Solutions on January 4, 2011, after losing $4.3 billion from 2007 to 2009...
, and L’Oreal.
Artists represented by The Collective Shift
- François Nars
- Inez van Lamsweerde and Vinoodh MatadinInez van Lamsweerde and Vinoodh MatadinInez van Lamsweerde & Vinoodh Matadin are a Dutch fashion photographer duo, well known for their work for fashion magazines, advertising campaigns, and for their independent art work.-Biography:Vinoodh Matadin studied fashion design in Amsterdam between 1981 and 1985, and started...
- Jo Ratcliffe
- ClangJohn ClangJohn Clang is a photographer/visual artist. He was born in Singapore in 1973, and lives and works in New York and Singapore. Clang’s work is exhibited in galleries and museums worldwide...
- Lisa Butler
- Melanie Ward
- Patti Wilson
- Peter Gray
- Philip-Lorca diCorciaPhilip-Lorca diCorciaPhilip-Lorca diCorcia is an American photographer. He studied at the School of the Museum of Fine Arts, Boston. Afterwards diCorcia attended Yale University where he received a Master of Fine Arts in Photography in 1979. He now lives and works in New York, and teaches at Yale University in New...
- Stéphanie Cohen Chaptal
- Stephen Galloway
- Tom Pecheux
- Tommy TonTommy TonTommy Ton is a Canadian photographer known for his fashion blog Jak & Jil, and his street style coverage of fashion weeks on Style.com and GQ.com. His favorite subjects are fashion editors, the likes of Carine Roitfeld, and Anna Dello Russo...