The Broadway
Encyclopedia
The Broadway was a mid-level department store chain headquartered in Los Angeles, California
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...

, United States of America. Founded in 1896 by English born Arthur Letts, Sr.
Arthur Letts
Arthur Letts, Sr. was the underfunded immigrant from England who made his name, fortune, and mark in Los Angeles, California in the early years of the 20th century...

, who later went on to develop Holmby Hills
Holmby Hills, Los Angeles, California
Holmby Hills is an affluent neighborhood in the district of Westwood in western Los Angeles. It is bordered by the city of Beverly Hills on the east, Wilshire Boulevard on the south, Westwood on the west, and Bel Air on the north. Sunset Boulevard is the area's principal thoroughfare which divides...

, The Broadway became one of the dominant retailers in Southern California and the Southwest. In 1950, the company merged with Sacramento
Sacramento
Sacramento is the capital of the state of California, in the United States of America.Sacramento may also refer to:- United States :*Sacramento County, California*Sacramento, Kentucky*Sacramento – San Joaquin River Delta...

-based Hale Brothers to form Broadway-Hale Stores
Carter Hawley Hale Stores
Broadway Stores, Inc. was an American retailer based in Southern California. Known through its history as Carter Hawley Hale Stores and Broadway Hale Stores over time, it acquired other retail store chains in regions outside its California home base and became in certain retail sectors a regional...

.

The Broadway bought out competitors in Los Angeles (B.H. Dyas, Milliron's, and Coulter's), San Diego (Marston's), and Phoenix
Phoenix, Arizona
Phoenix is the capital, and largest city, of the U.S. state of Arizona, as well as the sixth most populated city in the United States. Phoenix is home to 1,445,632 people according to the official 2010 U.S. Census Bureau data...

 (Korrick's). In later years The Broadway opened stores in Nevada
Nevada
Nevada is a state in the western, mountain west, and southwestern regions of the United States. With an area of and a population of about 2.7 million, it is the 7th-largest and 35th-most populous state. Over two-thirds of Nevada's people live in the Las Vegas metropolitan area, which contains its...

 (Las Vegas
Las Vegas metropolitan area
The Las Vegas Valley is the heart of the Las Vegas-Paradise, NV MSA also known as the Las Vegas–Paradise–Henderson MSA which includes all of Clark County, Nevada, and is a metropolitan area in the southern part of the U.S. state of Nevada. The Valley is defined by the Las Vegas Valley landform, a ...

), New Mexico
New Mexico
New Mexico is a state located in the southwest and western regions of the United States. New Mexico is also usually considered one of the Mountain States. With a population density of 16 per square mile, New Mexico is the sixth-most sparsely inhabited U.S...

, and Colorado
Colorado
Colorado is a U.S. state that encompasses much of the Rocky Mountains as well as the northeastern portion of the Colorado Plateau and the western edge of the Great Plains...

. In 1979, it was split into two divisions: The Broadway Southern California, based in Los Angeles; and Broadway Southwest, headquartered in Phoenix (for the non-California stores).

The Broadway's parent Carter Hawley Hale Stores ran into financial difficulties which resulted from poor management decisions and hostile takeover attempts. In 1996 the chain was acquired by Federated Department Stores
Federated Department Stores
Macy's, Inc. is a department store holding company and owner of Macy's and Bloomingdale's department stores. Macy's Inc.'s stores specialize mostly in retail clothing, jewelery, watches, dinnerware, and furniture....

 and the majority of locations were converted to the Macy's
Macy's
Macy's is a U.S. chain of mid-to-high range department stores. In addition to its flagship Herald Square location in New York City, the company operates over 800 stores in the United States...

 nameplate. Several stores in affluent areas where Macy's already had locations were closed, refurbished and reopened as Bloomingdale's
Bloomingdale's
Bloomingdale's is an American department store owned by Macy's, Inc. .Bloomingdale's started in 1861 when brothers Joseph and Lyman G. Bloomingdale started selling hoop-skirts in their Ladies Notions' Shop on Manhattan's Lower East Side...

, while Federated sold many of the remaining stores to Sears
Sears Holdings Corporation
Sears Holdings Corporation is a retail conglomerate formed in 2005 by the merger of Sears, Roebuck and Co., of Hoffman Estates, Illinois, with Kmart Holdings Corporation, of Troy, Michigan...

.

Though the chain had been closed for over seven years, The Broadway Building in Hollywood, including it's iconic "The Broadway" sign was featured in the climactic final scenes of 2003's Hollywood Homicide movie starring Harrison Ford.

As of April 2011, Strategic Marks, LLC has obtained 'The Broadway' trademark and plans on re-introducing the famous department store name as part of a virtual mall, along with other nostalgic stores such as The Bon Marche, Joseph Magnin, Robinson's Department Store, Filene's, Abraham and Strauss and may others. The goal is to bring back the great department stores of the 20th century, with the hopes of re-opening the actual 'Brick and Mortar' stores throughout the US.
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