The Beanstalk Group
Encyclopedia
The Beanstalk Group is a brand licensing
agency and consultancy headquartered in New York City, with additional offices in London, Los Angeles, Hong Kong and Dearborn
, Mich.. The company has nearly 100 employees around the world. Michael S. Stone and Seth Siegel co-founded the company in 1992. In June 2001, Ford Motor Company
purchased Beanstalk and then sold it to Omnicom Group four years later in October 2005. The company is now a part of the Diversified Agency Services division of Omnicom Group
and is a member of the Licensing Industry Merchandisers' Association (LIMA).
Beanstalk extends its clients brands beyond their core competencies or products into related products and service areas. The company offers licensing services in four categories: representation, consulting, direct-to-retail and brand acquisitions.: brand representation, brand consulting, property acquisitions and retail management. It was recently ranked No. 4 in a Top 15 Agents listing by License! Global, behind Equity Management Inc., LMCA (Leveraged Marketing Corporation of America)and IMG.
Since its inception, Beanstalk has been responsible for licensing programs for brands like Ford Motor Company
, Procter & Gamble
, AT&T
, The Stanley Works, Jaguar
, Land Rover
, Universal Studios
, The Andy Warhol
Foundation, Paris Hilton
, Salma Hayek
and Christopher Lowell
,.
Beanstalk is often featured or mentioned in media outlets, such as Advertising Age
, The Boston Herald, Brandweek
, Christian Science Monitor, FOX Business, The Los Angeles Times, Newsweek
, The New York Post, The New York Times Magazine
, USA Today
. Beanstalk's principals, clients and licensees have earned a total of 14 International Licensing Excellence Awards, and have been nominated for an additional 35 awards by LIMA.
Mr. Stone has served as the president and chief executive officer of Beanstalk since 2006, when Mr. Siegel assumed the position of vice chairman in order to devote more time to his not-for-profit interests and other business opportunities.
Brand licensing
Licensing means renting or leasing of an intangible asset. Examples of intangible assets include a song , a character , a name or a brand . An arrangement to license a brand requires a licensing agreement...
agency and consultancy headquartered in New York City, with additional offices in London, Los Angeles, Hong Kong and Dearborn
Dearborn, Michigan
-Economy:Ford Motor Company has its world headquarters in Dearborn. In addition its Dearborn campus contains many research, testing, finance and some production facilities. Ford Land controls the numerous properties owned by Ford including sales and leasing to unrelated businesses such as the...
, Mich.. The company has nearly 100 employees around the world. Michael S. Stone and Seth Siegel co-founded the company in 1992. In June 2001, Ford Motor Company
Ford Motor Company
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...
purchased Beanstalk and then sold it to Omnicom Group four years later in October 2005. The company is now a part of the Diversified Agency Services division of Omnicom Group
Omnicom Group
Omnicom Group is a holding company whose agencies provide marketing and communications services in the disciplines of advertising, customer relationship management , strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and...
and is a member of the Licensing Industry Merchandisers' Association (LIMA).
Beanstalk extends its clients brands beyond their core competencies or products into related products and service areas. The company offers licensing services in four categories: representation, consulting, direct-to-retail and brand acquisitions.: brand representation, brand consulting, property acquisitions and retail management. It was recently ranked No. 4 in a Top 15 Agents listing by License! Global, behind Equity Management Inc., LMCA (Leveraged Marketing Corporation of America)and IMG.
Since its inception, Beanstalk has been responsible for licensing programs for brands like Ford Motor Company
Ford Motor Company
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...
, Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
, AT&T
AT&T
AT&T Inc. is an American multinational telecommunications corporation headquartered in Whitacre Tower, Dallas, Texas, United States. It is the largest provider of mobile telephony and fixed telephony in the United States, and is also a provider of broadband and subscription television services...
, The Stanley Works, Jaguar
Jaguar
The jaguar is a big cat, a feline in the Panthera genus, and is the only Panthera species found in the Americas. The jaguar is the third-largest feline after the tiger and the lion, and the largest in the Western Hemisphere. The jaguar's present range extends from Southern United States and Mexico...
, Land Rover
Land Rover
Land Rover is a British car manufacturer with its headquarters in Gaydon, Warwickshire, United Kingdom which specialises in four-wheel-drive vehicles. It is owned by the Indian company Tata Motors, forming part of their Jaguar Land Rover group...
, Universal Studios
Universal Studios
Universal Pictures , a subsidiary of NBCUniversal, is one of the six major movie studios....
, The Andy Warhol
Andy Warhol
Andrew Warhola , known as Andy Warhol, was an American painter, printmaker, and filmmaker who was a leading figure in the visual art movement known as pop art...
Foundation, Paris Hilton
Paris Hilton
Paris Whitney Hilton is an American businesswoman, heiress, and socialite. She is a great-granddaughter of Conrad Hilton . Hilton is known for her controversial participation in a sex tape in 2003, and appearance on the television series The Simple Life alongside fellow socialite and childhood...
, Salma Hayek
Salma Hayek
Salma Valgarma Hayek Jiménez de Pinault is a Mexican film actress, director and producer. She received an Oscar nomination for Best Actress for her role as Frida Kahlo in the film Frida.-Early life:...
and Christopher Lowell
Christopher Lowell
Christopher Lowell is an interior decorator and television personality. He is best known for hosting the television shows Interior Motives and It's Christopher Lowell!...
,.
Beanstalk is often featured or mentioned in media outlets, such as Advertising Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
, The Boston Herald, Brandweek
Brandweek
Brandweek was a weekly American marketing trade publication.First published in 1986 as Adweeks Marketing Week, the publication changed its name in 1992 after facing a legal threat from the UK's Marketing Week magazine. Brandweek coverd the world of marketing from big-budget ad campaigns to...
, Christian Science Monitor, FOX Business, The Los Angeles Times, Newsweek
Newsweek
Newsweek is an American weekly news magazine published in New York City. It is distributed throughout the United States and internationally. It is the second-largest news weekly magazine in the U.S., having trailed Time in circulation and advertising revenue for most of its existence...
, The New York Post, The New York Times Magazine
The New York Times Magazine
The New York Times Magazine is a Sunday magazine supplement included with the Sunday edition of The New York Times. It is host to feature articles longer than those typically in the newspaper and has attracted many notable contributors...
, USA Today
USA Today
USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003...
. Beanstalk's principals, clients and licensees have earned a total of 14 International Licensing Excellence Awards, and have been nominated for an additional 35 awards by LIMA.
Mr. Stone has served as the president and chief executive officer of Beanstalk since 2006, when Mr. Siegel assumed the position of vice chairman in order to devote more time to his not-for-profit interests and other business opportunities.