The Advertising Archives
Encyclopedia
The Advertising Archives is a picture library and museum with an archive of one million British and American press ads, TV stills, magazine covers, catalogues, greetings cards, posters, illustrations and cultural ephemera dating from 1850 to the present day. It is located in London
and is the largest collection of its kind in Europe.
In 2002 The Advertising Archives purchased the rights to John Bull magazine from IPC Media
. John Bull
was a weekly magazine, originally published in the UK from the late 1940s to the early 1960s by Odhams Press, with cover illustrations which epitomized middle-class English life of the time. In many ways it mirrored the iconic cover artwork of its American equivalent, The Saturday Evening Post
.
, Heinz
, Nike
, Apple
, Cadillac
, and Chanel
as well as thousands of lesser known brands and marketing failures. The collection also features magazine cover artwork and includes the work of famous illustrators such as Norman Rockwell
and J. C. Leyendecker
. These and many other illustrators were also commissioned to do adverts. The Advertising Archives also holds the largest collection of La Vie Parisienne
magazine artwork in the UK.
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
and is the largest collection of its kind in Europe.
History
In 1989 Larry and Suzanne Viner established The Advertising Archives from Larry’s personal collection of thousands of vintage magazines.In 2002 The Advertising Archives purchased the rights to John Bull magazine from IPC Media
IPC Media
IPC Media , a wholly owned subsidiary of Time Inc., is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year.- Origins :...
. John Bull
John Bull (magazine)
John Bull Magazine was a weekly periodical established in the City, London EC4, by Theodore Hook in 1820.-Publication dates:It was a popular periodical that continued in production through 1824 and at least until 1957...
was a weekly magazine, originally published in the UK from the late 1940s to the early 1960s by Odhams Press, with cover illustrations which epitomized middle-class English life of the time. In many ways it mirrored the iconic cover artwork of its American equivalent, The Saturday Evening Post
The Saturday Evening Post
The Saturday Evening Post is a bimonthly American magazine. It was published weekly under this title from 1897 until 1969, and quarterly and then bimonthly from 1971.-History:...
.
Collection
All of the iconic 20th century brands are represented in the collection including Coca-ColaCoca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
, Heinz
H. J. Heinz Company
The H. J. Heinz Company , commonly known as Heinz and famous for its "57 Varieties" slogan and its ketchup, is an American food company with world headquarters in Pittsburgh, Pennsylvania.Perhaps best known for its ketchup, the H.J...
, Nike
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...
, Apple
Apple Computer
Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad...
, Cadillac
Cadillac
Cadillac is an American luxury vehicle marque owned by General Motors . Cadillac vehicles are sold in over 50 countries and territories, but mostly in North America. Cadillac is currently the second oldest American automobile manufacturer behind fellow GM marque Buick and is among the oldest...
, and Chanel
Chanel
Chanel S.A. is a French fashion house founded by the couturier Gabrielle "Coco" Chanel, well established in haute couture, specializing in luxury goods . She gained the name "Coco" while maintaining a career as a singer at a café in France...
as well as thousands of lesser known brands and marketing failures. The collection also features magazine cover artwork and includes the work of famous illustrators such as Norman Rockwell
Norman Rockwell
Norman Percevel Rockwell was a 20th-century American painter and illustrator. His works enjoy a broad popular appeal in the United States for their reflection of American culture. Rockwell is most famous for the cover illustrations of everyday life scenarios he created for The Saturday Evening...
and J. C. Leyendecker
J. C. Leyendecker
Joseph Christian Leyendecker was one of the pre-eminent American illustrators of the early 20th century. He is best known for his poster, book and advertising illustrations, the trade character known as The Arrow Collar Man, and his numerous covers for The Saturday Evening Post. Between 1896 and...
. These and many other illustrators were also commissioned to do adverts. The Advertising Archives also holds the largest collection of La Vie Parisienne
La Vie Parisienne
La Vie Parisienne was a magazine in France founded in 1863 and popular at the turn-of-the-twentieth century. It was originally intended as a guide to upper class and artistic life in Paris , but it soon evolved into a mildly risqué erotic publication...
magazine artwork in the UK.