The AFL on NBC
Encyclopedia
NBC Sports
NBC Sports is the sports division of the NBC television network. Formerly "a service of NBC News," it broadcasts a diverse array of programs, including the Olympic Games, the NFL, the NHL, MLS, Notre Dame football, the PGA Tour, the Triple Crown, and the French Open, among others...
that showed Arena Football League games from the 2003 season
2003 Arena Football League season
The 2003 Arena Football League season was the 17th season of the Arena Football League. The league champions were the Tampa Bay Storm, who defeated the Arizona Rattlers in ArenaBowl XVII. The AFL expanded its season to a 16-game schedule...
through 2006
2006 Arena Football League season
The 2006 Arena Football League season was the 20th season of the Arena Football League. The league champions were the Chicago Rush, who defeated the Orlando Predators in ArenaBowl XX....
.
Studio commentary
The pre-game, halftime, and post-game studio show was anchored by Al TrautwigAl Trautwig
Al Trautwig is a commentator with the MSG Network, NBC, Versus, and USA Network. He does the pre-game and post-game shows for the New York Knicks and New York Rangers, as well as fill-in play-by-play for both teams.-Early life:...
and analyst Glenn Parker
Glenn Parker
Glenn Andrew Parker is a former American football offensive lineman in the National Football League who played for the Buffalo Bills, the Kansas City Chiefs, and the New York Giants...
since its inception. In 2003, Michael Irvin
Michael Irvin
Michael Jerome Irvin is a former American football player for the Dallas Cowboys, and actor. He is also a former broadcaster for ESPN's NFL Countdown and currently an analyst for NFL Network. Irvin was self-nicknamed "The Playmaker" due to his penchant for making big plays in big games during his...
also provided studio analysis, but that role was subsequently filled with guest analysts, including Ray Bentley
Ray Bentley
Ray Russell Bentley is a former professional American football linebacker.-Playing career:...
, Danny White
Danny White
Wilford Daniel "Danny" White is a former quarterback and punter for the Dallas Cowboys, an American football coach in the Arena Football League and also occasionally appears as an analyst on broadcasts of college football games. He was named the head coach of the Arena Football League expansion...
, Tommy Maddox
Tommy Maddox
Thomas "Tommy" Alfred Maddox is a former football quarterback in the National Football League, the XFL and the Arena Football League. He was drafted by the Denver Broncos in the first round of the 1992 NFL Draft. He played college football at UCLA.-Early years:At L. D...
, and Kurt Warner
Kurt Warner
Kurtis Eugene "Kurt" Warner is a retired American football player. He played quarterback for three National Football League teams: the St. Louis Rams, the New York Giants, and the Arizona Cardinals. He was originally signed by the Green Bay Packers as an undrafted free agent in 1994 after playing...
.
Game commentary
Game commentary was provided by two major teams, with the lead consisting of play-by-play announcer Tom HammondTom Hammond
Tom Hammond is an American sportscaster for NBC Sports television. Hammond is one of the network's staple on-air presenters, along with Bob Costas and Dan Hicks...
and analyst Pat Haden
Pat Haden
Patrick Capper "Pat" Haden is the athletic director at the University of Southern California. He played quarterback for the USC Trojans before playing professionally in the NFL for the Los Angeles Rams from 1976 to 1981...
, with sideline reporter Lewis Johnson
Lewis Johnson
Lewis Johnson is a reporter for ESPN, and NBC Sports. He formerly worked for Versus. He was the sideline reporter for Notre Dame football home games and in 2001 and 2002 was a sideline reporter for the NBA Finals on NBC and for the network's Arena Football telecasts from 2003 through 2006...
; this team was also NBC's lead team for its Notre Dame football coverage at the time. The other included Bob Papa
Bob Papa
Bob Papa is an American sportscaster. Papa is employed by NFL Network, HBO, and the New York Giants.-Biography:Papa grew up in Dumont, New Jersey and graduated from Bergen Catholic High School in nearby Oradell...
(play-by-play), Ray Bentley
Ray Bentley
Ray Russell Bentley is a former professional American football linebacker.-Playing career:...
(analyst) and Marty Snider
Marty Snider
Marty Snider is an American Sportscaster. Snider is a pit reporter for NASCAR on TNT. He has been a part of Turner Sports' NASCAR coverage since 1998. Snider also served as a NASCAR pit reporter for NBC Sports from 1999-2006. In 2006, Snider was a part of the Emmy award winning NBC/TNT NASCAR...
(sideline reporter). Additional talent included (often in different pairings) play-by-play announcers Eli Gold
Eli Gold
Eli Gold is an American sportscaster. Gold is best known as the radio voice for the Alabama Crimson Tide football team, along with Tom Roberts, as part of the Crimson Tide Sports Network since 1988. He has also been the host of NASCAR Live on the Motor Racing Network since 1982...
, Bill Weber
Bill Weber
Bill Weber is a former television sports commentator, perhaps best known for his work on TNT and NBC NASCAR broadcasts. Weber was also the lead announcer for Champ Car World Series events and other auto racing series on NBC. He currently is working as an illusionist.-Early life and career:Weber...
, and Allen Bestwick
Allen Bestwick
Allen Bestwick is the host of ESPN's NASCAR pre-race show NASCAR Countdown and play-by-play announcer for the Sprint Cup Series races for the same company. He took over that position in 2011 after serving as the countdown to green host from 2008-2010 and a pit reporter for the network in 2007...
, as well as color commentators Mike Pawlawski
Mike Pawlawski
Mike Pawlawski Mike Pawlawski Mike Pawlawski (born July 18, 1969 in Los Angeles, California is a former American football quarterback in the National Football League, Arena Football League, and XFL. He was drafted by the Tampa Bay Buccaneers in the eighth round of the 1992 NFL Draft...
and Charles Davis, and sideline reporter Steve Wrigley
Steve Wrigley
Steve Wrigley is a New Zealand comedian. He has worked at many different events and shows, notably ZM radio station, New Zealand Comedy Festivals, The Improvisors, and is a regular cast member on the comedy newspanel show 7 Days....
.
Music
The program was advertised with TV commercials with John ElwayJohn Elway
John Albert Elway, Jr. is a former American football quarterback and currently is the executive vice president of football operations for the Denver Broncos of the National Football League . He played college football at Stanford and his entire professional career with the Denver Broncos...
and with the song "Rumble" by Bon Jovi
Bon Jovi
Bon Jovi is an American rock band from Sayreville, New Jersey. Formed in 1983, Bon Jovi consists of lead singer and namesake Jon Bon Jovi , guitarist Richie Sambora, keyboardist David Bryan, drummer Tico Torres, as well as current bassist Hugh McDonald...
, the band fronted by Philadelphia Soul
Philadelphia Soul
The Philadelphia Soul are an Arena Football League team based in Philadelphia, Pennsylvania. They began play in as an expansion team. The team plays in the Eastern Division of the American Conference. They won their first ArenaBowl in 2008, defeating the San Jose SaberCats 59–56 in ArenaBowl XXII...
owner Jon Bon Jovi
Jon Bon Jovi
Jon Bon Jovi is an American musician, singer, songwriter, and actor, best known as the founder, occasional rhythm guitarist, and lead singer of rock band Bon Jovi, which was named after him...
. The text of the song goes:
- Come on feel the thunder.
- There's a rumble in the house!
The song was published by the Universal Music Group
Universal Music Group
Universal Music Group is an American music group, the largest of the "big four" record companies by its commanding market share and its multitude of global operations...
in a Bon Jovi CD called There's A Rumble In The House!
Criticism
NBC's coverage received sharp criticism from some long time AFL fans and owners like Jon Bon JoviJon Bon Jovi
Jon Bon Jovi is an American musician, singer, songwriter, and actor, best known as the founder, occasional rhythm guitarist, and lead singer of rock band Bon Jovi, which was named after him...
. The complaints were mostly because NBC had severely cut back from their initial promotion of the AFL in 2003
2003 Arena Football League season
The 2003 Arena Football League season was the 17th season of the Arena Football League. The league champions were the Tampa Bay Storm, who defeated the Arizona Rattlers in ArenaBowl XVII. The AFL expanded its season to a 16-game schedule...
and 2004
2004 Arena Football League season
The 2004 Arena Football League season was the 18th season of the Arena Football League. The league champions were the San Jose SaberCats, who defeated the Arizona Rattlers in ArenaBowl XVIII...
, to barely promoting it at all in 2005
2005 Arena Football League season
The 2005 Arena Football League season was the 19th season of the Arena Football League. The league champions were the Colorado Crush, who defeated the Georgia Force in ArenaBowl XIX. The AFL changed its playoff format to allow the top four teams per conference to make the playoffs. Previously, the...
and 2006
2006 Arena Football League season
The 2006 Arena Football League season was the 20th season of the Arena Football League. The league champions were the Chicago Rush, who defeated the Orlando Predators in ArenaBowl XX....
. NBC also tended to only broadcast select teams - the Philadelphia Soul
Philadelphia Soul
The Philadelphia Soul are an Arena Football League team based in Philadelphia, Pennsylvania. They began play in as an expansion team. The team plays in the Eastern Division of the American Conference. They won their first ArenaBowl in 2008, defeating the San Jose SaberCats 59–56 in ArenaBowl XXII...
, Chicago Rush
Chicago Rush
The Chicago Rush is an arena football team based in Rosemont, Illinois. It is a member of the Central Division of the National Conference of the Arena Football League. The team was founded in 2001 and is co-owned by Mike Ditka, the Hall of Fame player and coach.The Rush have qualified for the...
, Colorado Crush
Colorado Crush
Colorado Crush were an Arena Football League team that began play as a 2003 expansion team. The Crush played in the Central Division of the American Conference until the Arena Football League suspended operations in 2009...
, and the Dallas Desperados
Dallas Desperados
The Dallas Desperados were a professional Arena Football team. The Desperados played in the Southern Division of the now-defunct Arena Football League from 2002 to 2008....
, while smaller market teams such as the Austin Wranglers
Austin Wranglers
The Austin Wranglers were an arena football team based in Austin, Texas. They played four seasons in the Arena Football League from 2004 to 2007 and spent one season in AF2, the AFL's developmental league, in 2008. They made playoff appearances in the AFL in 2006 and in AF2 in 2008...
, San Jose Sabercats
San Jose SaberCats
The San Jose SaberCats are a professional arena football team in the Arena Football League. They began play as a 1995 expansion team. They played in the Western Division of the American Conference. Their final coach in the original Arena Football League was Darren Arbet, who will be a part of the...
, Grand Rapids Rampage
Grand Rapids Rampage
The Grand Rapids Rampage was an Arena Football League team that began playing as a 1998 expansion team. They were coached by Steve Thonn.-History:...
and the now-relocated Buffalo Destroyers
Columbus Destroyers
The Columbus Destroyers were an Arena Football League team based in Columbus, Ohio. The team was founded in as the Buffalo Destroyers, based in Buffalo, New York, and relocated to Columbus in . They folded along with the original incarnation of the AFL following the 2008 season, after a total of...
were left in the dark.
2006 season
In 20062006 Arena Football League season
The 2006 Arena Football League season was the 20th season of the Arena Football League. The league champions were the Chicago Rush, who defeated the Orlando Predators in ArenaBowl XX....
, due to the XX Winter Olympic Games
2006 Winter Olympics
The 2006 Winter Olympics, officially known as the XX Olympic Winter Games, was a winter multi-sport event which was celebrated in Turin, Italy from February 10, 2006, through February 26, 2006. This marked the second time Italy hosted the Olympic Winter Games, the first being the VII Olympic Winter...
, the Stanley Cup Playoffs
2006 Stanley Cup Playoffs
The 2006 Stanley Cup playoffs for the National Hockey League championship began on April 21, 2006, following the 2005–06 regular season. The sixteen teams that qualified, seeded one through eight from each conference, played best-of-seven series with re-seeding after the conference quarterfinals...
, and the Daytona 500
2006 Daytona 500
The 2006 Daytona 500 was the first race in the 2006 NASCAR Nextel Cup season. It took place on February 19, 2006 at Daytona International Speedway.-Qualifying and Gatorade Duels:...
, NBC scaled back from weekly coverage to scattered coverage during the regular season, but an extensive playoff schedule ending with the 20th ArenaBowl
ArenaBowl XX
ArenaBowl XX, held on Sunday, June 11, 2006, was played to determine the championship of the 2006 season of the Arena Football League. For the second consecutive year, the game was played at the neutral site of the Thomas & Mack Center in Las Vegas, Nevada. It pitted the National Conference...
. For that season, some games were moved to OLN, now known as Versus
Versus (TV channel)
Versus is a sports-oriented cable television channel in the United States. It was previously known as Outdoor Life Network and was launched on July 1, 1995, focusing on fishing, hunting, and other outdoor sports...
.
Ratings
The 2006 ArenaBowlArenaBowl XX
ArenaBowl XX, held on Sunday, June 11, 2006, was played to determine the championship of the 2006 season of the Arena Football League. For the second consecutive year, the game was played at the neutral site of the Thomas & Mack Center in Las Vegas, Nevada. It pitted the National Conference...
on NBC earned the network a considerably disappointing 0.7% of the U.S. households. The small audience for the 2006 ArenaBowl was the culmination of a season that earned NBC 0.9% of the U.S. households. In sharp comparison to the 2006 season
2006 Arena Football League season
The 2006 Arena Football League season was the 20th season of the Arena Football League. The league champions were the Chicago Rush, who defeated the Orlando Predators in ArenaBowl XX....
, the first season
2003 Arena Football League season
The 2003 Arena Football League season was the 17th season of the Arena Football League. The league champions were the Tampa Bay Storm, who defeated the Arizona Rattlers in ArenaBowl XVII. The AFL expanded its season to a 16-game schedule...
of The AFL on NBC earned 1.1%.
The end of The AFL on NBC
On June 30, 2006, the Arena Football League and NBC Sports failed to reach an agreement to extend their broadcasting contract, thus effectively ending The AFL on NBC program. AFL commissioner David BakerC. David Baker
David Baker was the fourth commissioner of the Arena Football League. He started in the league as the owner of the Anaheim Piranhas, which folded after two seasons. One of his more imposing features is his size - 6 feet 9 and-a-half inches tall and 390 pounds. He was a power forward at UC-Irvine...
said "NBC has been a great partner. We are forever grateful to them for exhibiting our game with the utmost respect and integrity. We wish them well, but are also excited to begin a new chapter that will continue our unprecedented growth."
NBC Sports president Ken Schanzer said "Unfortunately we were unable to reach an agreement. We've enjoyed our partnership with the Arena Football League. It's a great game with great people. We wish them all the best." In an interview with the New York Times, NBC spokesman Mike McCarley said, "We gave Arena Football our best effort, with top production and significant promotion, but the ratings never grew."
During an August 2006 segment of Larry King
Larry King
Lawrence Harvey "Larry" King is an American television and radio host whose work has been recognized with awards including two Peabodys and ten Cable ACE Awards....
's interview with owner Jon Bon Jovi
Jon Bon Jovi
Jon Bon Jovi is an American musician, singer, songwriter, and actor, best known as the founder, occasional rhythm guitarist, and lead singer of rock band Bon Jovi, which was named after him...
, a new deal was hinted at being in development, one superior to NBC's. In December 2006, a deal was struck with ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
/ESPN
ESPN
Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....
to broadcast AFL regular season and playoff games. ESPN also assumed partial ownership of the league itself.