"Tha 'Mai Allios" is a song by Greek pop

Pop music

Pop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...

/laiko

Laïkó

Laïkó ), is a Greek music genre. Also called folk song or urban folk music , in its plural form is a Greek music genre which has taken many forms over the years...

 singer Elena Paparizou

Elena Paparizou

Eleni "Elena" Paparizou , usually referred to abroad as Helena Paparizou, is a Greek-Swedish singer and occasional songwriter, who was born and raised in Sweden by Greek parents. She began her career there in 1999 as a member of the duo Antique, while she also worked briefly as a model for a...

. It was released as a promo single and digital download on 10 April 2009 and was originally planned to be the lead single from the second re-release of Paparizou's 2008 album Vrisko To Logo Na Zo

Vrisko To Logo Na Zo

Vrisko To Logo Na Zo is the third Greek-language studio album and fourth studio album overall by Greek singer Elena Paparizou, released on June 12, 2008 by Sony BMG Greece...

. However, the song was instead included on Paparizou's fifth studio album Giro Apo T' Oneiro.

Background

The song was posted on MAD TV on April 12, 2009. Also the company Ivi in the new campaign "Fersou Fisika" continues its collaboration with Elena Paparizou. After last year's successful summer tour Arhizei To Party which was attended by more than 190 thousand spectators in 29 cities in Greece, Paparizou and Ivi collaborated again. The company chose Paparizou because she expressed all the values that characterize the new philosophy, such as freshness, naturalness, authenticity, good will and humour. As part of this collaboration "Tha 'Mai Allios" was written. In addition, a new promotional spot aired starting 12 May in which Paparizou has the leading role as Ivi's "sweet bird". Thus, after the cat and the reindeer, Ivi shows Paparizou's everyday and natural behavior.

Chart performance

The song peaked at #2 at the Greek airplay chart. On 7 January 2009 Cypriot radio station Super Fm published the most played songs of 2009 according to Nielsen Music Control. Tha 'Mai Allios managed to be the fifth most played Greek track for 2009.

Music video

The music video was directed by Maria Skoka and it was premiered on MAD TV in May 2009. The video begins with Paparizou waking up in the morning and dancing around in her room. She holds a feathered pillow and an Ivi brand

The Pepsi Bottling Group

The Pepsi Bottling Group, Inc. was the world's largest bottler of Pepsi-Cola beverages. PBG sales of Pepsi-Cola beverages accounted for more than one-half of the Pepsi-Cola beverages sold in the United States and Canada and about 40 percent worldwide...

 soft drink, the corporate sponsor of the video, which explodes because it was shaken. Elena then puts her makeup while getting ready to go out. The next scene shows Paparizou in a garden at night with many candles sometimes sitting on a garden chair or running back and forth the garden. Many scenes from the video were used for Ivi's commercial. The making of the video and the commercial was uploaded at Paparizou's official Youtube

YouTube

YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 channel.

Charts

Chart	Peak position
Billboard Greek Singles Chart	2
Greek Airplay Chart (Greek songs only)	2
Greek Airplay Chart	4
Greek Music Control Airplay Top 100 of 2009	24
Greek Airplay Chart Top 100 of 2009 (Greek songs only)	9

Release history

Region	Date	Distributing label	Format
Greece Greece Greece , officially the Hellenic Republic , and historically Hellas or the Republic of Greece in English, is a country in southeastern Europe....	10 April 2009	Sony Music/RCA RCA Records RCA Records is one of the flagship labels of Sony Music Entertainment. The RCA initials stand for Radio Corporation of America , which was the parent corporation from 1929 to 1985 and a partner from 1985 to 1986.RCA's Canadian unit is Sony's oldest label...	Radio Single
	18 May 2009		Digital download Music download A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...
Cyprus Cyprus Cyprus , officially the Republic of Cyprus , is a Eurasian island country, member of the European Union, in the Eastern Mediterranean, east of Greece, south of Turkey, west of Syria and north of Egypt. It is the third largest island in the Mediterranean Sea.The earliest known human activity on the...	April 10, 2009		Radio Single
Spain Spain Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...	8 June 2009		Digital download Music download A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...
Scandinavia Scandinavia Scandinavia is a cultural, historical and ethno-linguistic region in northern Europe that includes the three kingdoms of Denmark, Norway and Sweden, characterized by their common ethno-cultural heritage and language. Modern Norway and Sweden proper are situated on the Scandinavian Peninsula,...	8 June 2009		Digital download Music download A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...

External links

• Helena Paparizou TV