Telly Awards
Encyclopedia
The Telly Award is an award presented by the namesake, New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

-based organization. The stated purpose of the award is to "honor the very best local, regional, and cable television commercials and program
Television program
A television program , also called television show, is a segment of content which is intended to be broadcast on television. It may be a one-time production or part of a periodically recurring series...

s, as well as the finest video
Video production
Video production is videography, the process of capturing moving images on electronic media even streaming media. The term includes methods of production and post-production...

 and film productions, and work created for the Web." The award was founded in 1978 by David E. Carter
David E. Carter
David E. Carter is an entrepreneur and writer who is a considered an expert on graphic design, logo design, and corporate branding and the "pioneer" of trademark and logo books. He has written over 100 books in the field and his books are distributed in as many as 120 countries and used in college...

. Entries are self-nominated with approximately 11,000 submissions per year as of 2010, and the awards are judged by past award winners. There is no set limit to the number of winners each year, but the total numbers in the thousands. The statue prizes are paid for by the winners using engraved information chosen by the recipient.

Awards

Each year awards are given in both silver and bronze categories. These awards are given by the body of the academy and are judged by past Silver award winners within the industry. In each category there can be multiple winners (silver) and finalists (bronze). There is no stated limit to the number of winners or finalists in any given category. The entries do not compete against each other, but rather they are judged based upon a "high standard of merit."

The Telly Awards web site lists thousands of winners annually. Official documentation provided to winners indicates that 7 to 10 percent of the approximately 11,000 entries receive Silver Telly Awards and 18 to 25 percent receive the Bronze Telly Award. The official site did not list Bronze winners prior to 2005. Winners are charged US$170 for their statue plus shipping and handling.

Once, the award was given to an interactive video of a fish tank, and the winning video was put up for auction on eBay. , the lifestyle company
Lifestyle brand
A lifestyle brand is a brand that attempts to embody the values and aspirations of a group or culture for purposes of marketing.Each individual has an identity based on their choices, experiences, and background...

 Gaiam
Gaiam
Gaiam is a "lifestyle company" that sells products catered toward healthy and sustainable living.Gaiam is probably best known for fitness media, such as its award-winning yoga routine videos taught by well-known instructors such as Rodney Yee....

 says they have won 88 Telly awards. In 2004, the regional cable network company CN8, now known as Comcast
Comcast
Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...

, indicated they had already been awarded more than 100 Telly Awards.

Judges

The awards are judged by previous Silver Telly Award winners who have been accepted into the organization's "Silver Telly Council," and are selected by council members. Hence all judges belong to a self-selected group. The Telly Awards site indicates the judges are "top advertising and production professionals," but only council members can review the biographies of all the judges. However, some member choose to post their biographies on the web.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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