Television Wales and the West
Encyclopedia
Television Wales and the West

Television Wales and the West

Television Wales and the WestIdent (Transdiffusion Broadcasting System / Electromusications), accessed 19 August 2006Royal Television Society, accessed 19 August 2006 (TWW) was the British "Independent Television
ITV
ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...

" (commercial television) contractor for the franchise area serving 'South Wales and West of England' 1956–68 (franchise awarded 26 October 1956, started transmissions on 14 January 1958).

Geography required that the 'South Wales and West of England' franchise would be operated differently from any other franchise, as VHF
Very high frequency
Very high frequency is the radio frequency range from 30 MHz to 300 MHz. Frequencies immediately below VHF are denoted High frequency , and the next higher frequencies are known as Ultra high frequency...

 transmissions from one side of the Bristol Channel could easily be received on the other side. This resulted in TWW setting up a 'dual franchise', with a service for South Wales being originated from Cardiff, and a service for the 'West of England' from Bristol, together with a common 'General Service'.

Launch

Television Wales and West opened transmission at 4:45pm on 14 January 1958 with a live, 15-minute opening ceremony by station chairman Lord Derby, Sir Ifan ab Owen Edwards and Alfred Francis. The master of ceremonies was chief continuity announcer, Bruce Lewis.

At 5:00pm, Youth Wants to Know, a children's interview programme produced by Granada Television
Granada Television
Granada Television is the ITV contractor for North West England. Based in Manchester since its inception, it is the only surviving original ITA franchisee from 1954 and is ITV's most successful....

, became the first programme to be broadcast by TWW. In the programme, Lady Megan Lloyd George and Raymond Gower fielded questions from Welsh school children. Following Youth Wants to Know, ITN's early evening news at 5:40pm was read by Huw Thomas from TWW's studios at Pontcanna
Pontcanna
Pontcanna is a western district of the city of Cardiff, Wales. Its area is bounded approximately by Llandaff Fields to the north, the Riverside district and Cowbridge Road to the south, the River Taff to the west and the district of Canton to the east.Pontcanna is a very well to do area of wide...

.

The main opening programme came at 7:00pm with The Stars Rise in the West, a filmed special introduced by It's That Man Again
It's That Man Again
It's That Man Again was a BBC radio comedy programme which ran from 1939 to 1949. The title was a contemporary phrase referring to ever more frequent news-stories about Hitler in the lead-up to World War II, and specifically a headline in the Daily Express written by Bert Gunn...

regular Jack Train
Jack Train
Jack Train was a British radio and film actor popular during the Second World War.Born in Plymouth, Train was on BBC radio in many productions, but his characters in the BBC series ITMA with Tommy Handley gave him fame...

. The programme, produced in association with ITN, featured appearances from Sir Ralph Richardson, Stanley Baker
Stanley Baker
Sir Stanley Baker was a Welsh actor and film producer.-Early career:William Stanley Baker was born in Ferndale, Rhondda Valley, Wales. In the mid-1930s his parents moved to London, where Baker spent most of his formative years...

 (later a founder of TWW's successors, Harlech Television), Naunton Wayne
Naunton Wayne
Naunton Wayne , was a British character actor, born in Llanwonno, South Wales. He was educated at Clifton College....

, Donald Sinden
Donald Sinden
Sir Donald Alfred Sinden CBE is an English actor of theatre, film and television.-Personal life:Sinden was born in Plymouth, Devon, England, on 9 October 1923. The son of Alfred Edward Sinden and his wife Mabel Agnes , he grew up in the Sussex village of Ditchling, where their home doubled as the...

, Tessie O'Shea
Tessie O'Shea
Teresa Mary "Tessie" O'Shea was a Welsh entertainer and actress.Born in Cardiff to Nellie Theresa and James Peter O'Shea, a soldier who was the son of Irish emigrants, Tessie was reared in the British music hall tradition, appearing on stage as "The Wonder of Wales" as early as the age of six...

, Donald Houston
Donald Houston
Donald Daniel Houston was a Welsh actor whose first two films – The Blue Lagoon with Jean Simmons, and A Run for Your Money with Sir Alec Guinness – were highly successful...

, Petula Clark
Petula Clark
Petula Clark, CBE is an English singer, actress, and composer whose career has spanned seven decades.Clark's professional career began as an entertainer on BBC Radio during World War II...

, Tommy Cooper
Tommy Cooper
Thomas Frederick "Tommy" Cooper was a very popular British prop comedian and magician from Caerphilly, Wales.Cooper was a member of The Magic Circle, and respected by traditional magicians...

 and Ralph Reader
Ralph Reader
William Henry Ralph Reader CBE , known as Ralph Reader, was a British actor, theatrical producer and songwriter, best known for staging the original Gang Show, a variety entertainment presented by members of the Scouting Movement.Reader was born in Crewkerne, Somerset, England, the son of a...

. Harry Secombe
Harry Secombe
Sir Harry Donald Secombe CBE was a Welsh entertainer with a talent for comedy and a noted fine tenor singing voice. He is best known for playing Neddie Seagoon, the central character in the BBC radio comedy series The Goon Show...

 also appeared in a short film clip, performing Nessun Dorma
Nessun dorma
Nessun dorma is an aria from the final act of Giacomo Puccini's opera Turandot, and is one of the best-known tenor arias in all opera. It is sung by Calaf, il principe ignoto , who falls in love at first sight with the beautiful but cold Princess Turandot...

.

In addition to their television franchise, TWW also owned additional non-television interests including the optometrists Dollond & Aitchison
Dollond & Aitchison
Dollond & Aitchison are one of the oldest opticians in the United Kingdom, having been established in 1750.- History :On 21 April, 1750, Peter Dollond opened a small optical business in Vine Street, near Hatton Garden in London. He was joined by his father John Dollond in 1752. The Dollonds became...

.

Franchise Loss

Partly because its regional progamming was so well regarded it came as a great shock when TWW lost its franchise in the 1967 franchise review, in favour of the Harlech Consortium
HTV
HTV, now legally known as ITV Wales & West, is the ITV contractor for Wales and the West of England, which operated from studios in Cardiff and Bristol. The company provided commercial television for the dual-region 'Wales and West' franchise, which it won from TWW in 1968...

, whose bid promised a glittering future of star-filled entertainment and quality documentaries.

No reason was given for the dismissal (as is common practice for franchise changes) but it was believed that TWW's decision to keep its corporate headquarters in London and not move them to within the region was a significant factor. A darker explanation proffered at the time was that it was government revenge against the broadcaster's major shareholder the News of the World
News of the World
The News of the World was a national red top newspaper published in the United Kingdom from 1843 to 2011. It was at one time the biggest selling English language newspaper in the world, and at closure still had one of the highest English language circulations...

newspaper, which had printed a series of critical articles about the then Prime Minister
Prime Minister of the United Kingdom
The Prime Minister of the United Kingdom of Great Britain and Northern Ireland is the Head of Her Majesty's Government in the United Kingdom. The Prime Minister and Cabinet are collectively accountable for their policies and actions to the Sovereign, to Parliament, to their political party and...

 Harold Wilson
Harold Wilson
James Harold Wilson, Baron Wilson of Rievaulx, KG, OBE, FRS, FSS, PC was a British Labour Member of Parliament, Leader of the Labour Party. He was twice Prime Minister of the United Kingdom during the 1960s and 1970s, winning four general elections, including a minority government after the...

. This does appear unlikely as although the ITA was answerable to Parliament
Parliament of the United Kingdom
The Parliament of the United Kingdom of Great Britain and Northern Ireland is the supreme legislative body in the United Kingdom, British Crown dependencies and British overseas territories, located in London...

 it was a wholly independent body.

TWW's response was, in effect, to throw a temper tantrum — despite the ITA offering to order Harlech to buy TWW's studios and take on all the TWW staff. A later offer from the ITA was to let TWW buy 40% of Harlech's stock to guarantee a profit and a connection with the television industry: It is commonly believed that TWW spurned this offer in a fit of pique but were actually advised to reject it by their merchant bank.Black, P, The Mirror in the Corner, Hutchinson, 1972

Instead TWW quit its franchise early, selling the last five months to Harlech for £500,000 even though the new company was not yet ready to start broadcasting at the time. Following the intervention of the ITA
Independent Television Authority
The Independent Television Authority was an agency created by the Television Act 1954 to supervise the creation of "Independent Television" , the first commercial television network in the United Kingdom...

, a temporary service was set up — Independent Television Service for Wales and the West
Independent Television Service for Wales and the West
Independent Television Service for Wales and the West or ITSWW is a unique entity within the history of ITV.On 11 June 1967 the Independent Television Authority had announced changes to the structure and contracts of the ITV network in the United Kingdom, to take effect in July 1968. Several...

, broadcasting from the old TWW Pontcanna studios in Cardiff, and staffed by former TWW workers, until Harlech (soon renamed "HTV") was ready to take over its franchise early, on 20 May 1968.

Closure

TWW was the first, but not the last, company to break the ultimate protocol of those tightly regulated days; to close down for the last time without going through the formal procedure of announcement and national anthem.

Much of the station's closing night was made up of in-house produced output including Live Like A Lord (a music and comedy show with mainstay TWW personality Ivor Emmanuel
Ivor Emmanuel
Ivor Lewis Emmanuel was a Welsh musical theatre and television singer and actor. He led the rendition of "Men of Harlech" in the 1964 film Zulu.-Life and career:...

 and Clive Dunn
Clive Dunn
Clive Robert Benjamin Dunn OBE is a retired English actor, comedian and author, best known for his role as Lance-Corporal Jack Jones in the BBC sitcom Dad's Army.-Early life:...

) and Sing Me A Fantasy (a musical film). The feature programme of the night was TWW's penultimate production, All Good Things, a late night variety special presented by Bernard Braden
Bernard Braden
Bernard Chastey Braden was a Canadian-born English actor and comedian.Braden was born in Vancouver, British Columbia and educated at Magee Secondary School, Kerrisdale, Vancouver. He produced plays on CJOR Vancouver in the late 1930s and early 1940s. He married Barbara Kelly in 1942 and they moved...

 and featuring amongst others, Tessie O'Shea
Tessie O'Shea
Teresa Mary "Tessie" O'Shea was a Welsh entertainer and actress.Born in Cardiff to Nellie Theresa and James Peter O'Shea, a soldier who was the son of Irish emigrants, Tessie was reared in the British music hall tradition, appearing on stage as "The Wonder of Wales" as early as the age of six...

, Stan Stennett
Stan Stennett
Stan Stennett is a Welsh comedian, actor and jazz musician.Stennett was born in Cardiff. During World War II, he served in the army and also worked as an entertainer. He made his professional stage debut with a group called the Harmaniacs...

, Ivor Emmanuel, Manfred Mann
Manfred Mann
Manfred Mann was a British beat, rhythm and blues and pop band of the 1960s, named after their South African keyboardist, Manfred Mann, who later led the successful 1970s group Manfred Mann's Earth Band...

, Clifford Evans
Clifford Evans
Clifford Evans was a Welsh actor. As a conscientious objector he served in the Non-Combatant Corps in World War II.During the summer of 1934 he appeared in "A Midsummer Night's Dream" at the Open Air Theatre in London....

, Anita Harris
Anita Harris
Anita Harris is an English actress, singer and entertainer....

 and Morecambe & Wise. The programme was preceded by an introduction from company chairman Lord Derby.

Having felt desperately hard-done-by by the ITA, and in the fits of a corporate tantrum, the company showed their final display of anger by closing down with Come To An End, a reflective epilogue with John Betjeman, who had made several films for the station, paying tribute to the personnel, programmes and achievements of TWW (which Betjeman affectionately referred to as Tellywelly).

Ironically recorded at the Granville Theatre in London, Betjeman closed the epilogue and the station with these words:

The new firm, Harlech, which will be centred in Cardiff, must build up its own personality. Tellywelly, you had a warm, friendly and inspiring one. Like many others, I'm very grateful to you. I'm very sorry to see you go. It's like the death of an old friend.

As Betjeman walked out of the theatre and the credits rolled, the camera panned up to the "EXIT" sign on the wall, and TWW ended its transmission for the last time. Apart from their two months' involvement with the interim service before the opening transmission of Harlech, Television Wales and West were never heard of again.

Studios

TWW operated from two sites - a converted farm at Pontcanna
Pontcanna
Pontcanna is a western district of the city of Cardiff, Wales. Its area is bounded approximately by Llandaff Fields to the north, the Riverside district and Cowbridge Road to the south, the River Taff to the west and the district of Canton to the east.Pontcanna is a very well to do area of wide...

, near Cardiff
Cardiff
Cardiff is the capital, largest city and most populous county of Wales and the 10th largest city in the United Kingdom. The city is Wales' chief commercial centre, the base for most national cultural and sporting institutions, the Welsh national media, and the seat of the National Assembly for...

 (now demolished and replaced by a housing estate) and similar facilities in Bristol
Bristol
Bristol is a city, unitary authority area and ceremonial county in South West England, with an estimated population of 433,100 for the unitary authority in 2009, and a surrounding Larger Urban Zone with an estimated 1,070,000 residents in 2007...

. In January 1964, TWW was required to take over the franchise of its neighbour, Teledu Cymru — Wales (West and North) (WWN
Wales West and North Television
Wales Television, known on screen as Teledu Cymru and often abbreviated to WWN, was the Welsh "Independent Television" contractor awarded the franchise area serving 'North and West Wales', from 1962-68...

) when that company became the only ITV company to ever fail financially. The former WWN area was still run as a separate area under the banner TWW - Teledu Cymru.

Although TWW inherited WWN's studios in Western Avenue, Cardiff it was decided to sell these and base both operations at Pontcanna. To accommodate this dual presentation and general increase in production the takeover created, £2m was spent on updating and extending the studios at Pontcanna, including a new studio and separate transmission control suites.

TWW was also a player in the development of 625-line colour transmission for the ITV network. Although the bulk of test transmissions and research were conducted for the Independent Television Authority
Independent Television Authority
The Independent Television Authority was an agency created by the Television Act 1954 to supervise the creation of "Independent Television" , the first commercial television network in the United Kingdom...

 (ITA) at the ABC
Associated British Corporation
Associated British Corporation was one of a number of commercial television companies established in the United Kingdom during the 1950s by cinema chain companies in an attempt to safeguard their business by becoming involved with television which was taking away their cinema audiences.In this...

 studios at Teddington
Teddington Studios
Teddington Studios is a large British television studio complex located in Teddington, South-West London, providing studio facilities for programmes airing on BBC television, ITV, and Channel 4 along with others...

, TWW leased two prototype EMI
EMI
The EMI Group, also known as EMI Music or simply EMI, is a multinational music company headquartered in London, United Kingdom. It is the fourth-largest business group and family of record labels in the recording industry and one of the "big four" record companies. EMI Group also has a major...

 colour cameras and associated equipment in 1966 and began running trials, with shows being transmitted on internal networks for viewing by employees.Historical Television Website

Sub Regions

TWW ran the first ever dual franchise. As a result of serving both the West of England and South Wales, the company ran a dual service. The company could either broadcast programmes to South Wales from their Pontcanna
Pontcanna
Pontcanna is a western district of the city of Cardiff, Wales. Its area is bounded approximately by Llandaff Fields to the north, the Riverside district and Cowbridge Road to the south, the River Taff to the west and the district of Canton to the east.Pontcanna is a very well to do area of wide...

 headquarters in Cardiff, to the West of England from the studios in Bristol
Bristol
Bristol is a city, unitary authority area and ceremonial county in South West England, with an estimated population of 433,100 for the unitary authority in 2009, and a surrounding Larger Urban Zone with an estimated 1,070,000 residents in 2007...

, or to both regions in the so called General Service. When the company acquired WWN, they ran the station under it's old name, essentially adding another sub region to their ownership, as in addition to operating these two, they also operated a region serving North and West Wales under the Teledu Cymru name.

Identity

TWW's on screen identity consisted, originally, of a circle containing the letters TWW, with a large 'T' in the centre and a small 'W' to either side. This apparently static caption was used for the first few years of the stations existence before the familiar box logo appeared. This logo was animated and formed when the boxes rotated revealling one letter at a time, accompanied by a twelve note fanfare.

Following the aquisition of WWN, their Teledu Cymru branding was utilised by TWW for the North and West Wales service. The TWW logo was added beneath the Teledu Cymru dragon, along with the caption 'Network for Wales'.

Programmes

TWW did not produce many programmes for the ITV
ITV
ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...

 network, but its news and local programming was well regarded (it won many plaudits for its sensitive coverage of the Aberfan Disaster).

Its Welsh magazine programme was called Amser Te
Amser Te
Amser Te was a Welsh regional magazine programme produced by TWW for ten years, from 1958-1968. Amser Te means 'Tea Time' in English.- Content :...

(Tea Time). Amongst other items, it featured a regular cookery item hosted by Myfanwy Howell
Myfanwy Howell
Myfanwy Howell was an early Welsh Language television broadcaster. She was a presenter on the TWW programme Amser Te.- References :Howell, Myfanwy 'Tea Time Recipes - as shown on TWW's Amser Te'. Hereford, England: Television Weekly....

 and the popular Welsh music show Gwlad y Gan
Gwlad y Gan
Gwlad y Gan was a monthly television series that ran from 1958 to 1964 featuring traditional Welsh music and song. The programme aired on Sunday evenings with costumed performers and choreography....

.

TWW also launched the careers of many famous faces, who appeared on their early broadcasts. These include John Humphrys
John Humphrys
Desmond John Humphrys , is a Welsh-born British author, journalist and presenter of radio and television, who has won many national broadcasting awards...

 and Claire Rayner
Claire Rayner
Claire Berenice Rayner OBE was an English nurse, journalist, broadcaster and novelist, best known for her role for many years as an agony aunt.-Early life:...

. TWW was the first to showcase Adge Cutler
Adge Cutler
Alan John 'Adge' Cutler was an English singer who had as his backing band the country and Western folk group The Wurzels. Cutler was known for his songs, but also his dry, West Country humour, and gained the unofficial title of "The Bard Of Avonmouth".-Early life:Alan John Cutler was born in...

 - his appearances on the TWW programme 'The Cider Apple' led to Adge's fame spreading and the formation of The Wurzels
The Wurzels
The Wurzels are a British Scrumpy and Western band...

. Bruce Lewis was one of TWW's main news presenters; he went on to write various books about his experience during the second world war, "Aircrew, a Few of the First", plus other titles and how to be a TV presenter.

See Also

  • Wales West and North Television
    Wales West and North Television
    Wales Television, known on screen as Teledu Cymru and often abbreviated to WWN, was the Welsh "Independent Television" contractor awarded the franchise area serving 'North and West Wales', from 1962-68...

  • Independent Television Service for Wales and the West
    Independent Television Service for Wales and the West
    Independent Television Service for Wales and the West or ITSWW is a unique entity within the history of ITV.On 11 June 1967 the Independent Television Authority had announced changes to the structure and contracts of the ITV network in the United Kingdom, to take effect in July 1968. Several...

  • HTV
    HTV
    HTV, now legally known as ITV Wales & West, is the ITV contractor for Wales and the West of England, which operated from studios in Cardiff and Bristol. The company provided commercial television for the dual-region 'Wales and West' franchise, which it won from TWW in 1968...


External links

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