Telemig Celular
Encyclopedia
Vivo Minas was a regional Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

ian telecommunications company headquartered in Belo Horizonte
Belo Horizonte
Belo Horizonte is the capital of and largest city in the state of Minas Gerais, located in the southeastern region of Brazil. It is the third largest metropolitan area in the country...

. The company used to be one of eight wireless telephone companies that emerged from the break-up of Brazil's government-owned telephone monopoly Telebras
Telebrás
Telebrás was the Brazilian state-owned monopoly telephone system. It was broken up in July 1998 into twelve separate companies, nicknamed the 'Baby Bras' companies, that were auctioned to private bidders...

. The name Telemig comes from the fact that it was the wireless company for the state of Minas Gerais
Minas Gerais
Minas Gerais is one of the 26 states of Brazil, of which it is the second most populous, the third richest, and the fourth largest in area. Minas Gerais is the Brazilian state with the largest number of Presidents of Brazil, the current one, Dilma Rousseff, being one of them. The capital is the...

. A group led by Canada's Telesystem International Wireless, together with Brazilian bank Opportunity and six Brazilian pension funds, paid 756 million reais for Telemig Celular when it was sold by the Brazilian government in June 1998.

Telesystem International Wireless later divested from the company, which is currently owned by Vivo
Vivo
-Computer and technology:* Video In Video Out* Vivo Software, streaming format, acquired in 1998 by RealNetworks* VivoActive, Vivo Software's video format* Vivo S.A., a major Brazilian mobile phone company...

, a Brazilian joint-venture between Portugal Telecom
Portugal Telecom
Portugal Telecom is the largest telecommunications service provider in Portugal. Although it operates mainly in Portugal and Brazil, it has also a significant presence in Guinea-Bissau, Cape Verde, Mozambique, Timor-Leste, Angola, Kenya, the People's Republic of China, and São Tomé and...

 and Spain's Telefónica
Telefónica
Telefónica, S.A. is a Spanish broadband and telecommunications provider in Europe and Latin America. Operating globally, it is the third largest provider in the world...

. Telemig Celular was rebranded to Vivo Minas on April 13, 2008.

The company operates AMPS
Advanced Mobile Phone System
Advanced Mobile Phone System was an analog mobile phone system standard developed by Bell Labs, and officially introduced in the Americas in 1983, Israel in 1986, and Australia in 1987. It was the primary analog mobile phone system in North America through the 1980s and into the 2000s...

 and IS-136 networks on the 800/850 MHz band and a GSM network on the 1800 MHz (DCS) band in its licensed coverage area, the state of Minas Gerais
Minas Gerais
Minas Gerais is one of the 26 states of Brazil, of which it is the second most populous, the third richest, and the fourth largest in area. Minas Gerais is the Brazilian state with the largest number of Presidents of Brazil, the current one, Dilma Rousseff, being one of them. The capital is the...

. It started a 3G (HSDPA) deployment on 850 MHz in Belo Horizonte and has acquired 2100 MHz spectrum in its coverage area to offer state-wide 3G services by the end of 2008.

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