TW Steel is a Dutch

Netherlands

The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

 watchmaker known for its large oversized watches and chronographs. The company was established in 2005 by father and son team Jordy & Ton Cobelens in Holland.

History

The company was founded in 2005 by Jordy Cobelens along with his father Ton Cobelens and they recently celebrated their 5th anniversary on the 20th of June (2010) at The Bloomingdale Club at Bloemendaal, Holland.

The father & son team has a history in watches which began in 1980 when Ton became a Raymond Weil

Raymond Weil

Raymond Weil Genève is a Swiss watchmaker, founded in 1976 in Geneva, Switzerland. It is one of the last independent brands in the Swiss luxury watch industry.-History:The company was created by Raymond Weil, now Chairman...

 & Maurice la Croix distributor for the Benelux

Benelux

The Benelux is an economic union in Western Europe comprising three neighbouring countries, Belgium, the Netherlands, and Luxembourg. These countries are located in northwestern Europe between France and Germany...

 region, this is when Ton started designing private label watches for airlines such as KLM & Martinair

Martinair

For the American cargo airline, see Martinaire.Martinair Holland N.V., operating as Martinair, is an airline headquartered in the TransPort Building on the grounds of Amsterdam Airport Schiphol in Haarlemmermeer, Netherlands. It operates cargo services to over 50 destinations worldwide. Services...

. Ton went onto start a promotions and advertising company who created campaigns for Swatch

Swatch

Swatch is a brand name for a line of wrist watches from the Swatch Group, a Swiss conglomerate with vertical control of the production of Swiss watches and related products...

 group in Benelux

Benelux

The Benelux is an economic union in Western Europe comprising three neighbouring countries, Belgium, the Netherlands, and Luxembourg. These countries are located in northwestern Europe between France and Germany...

 before selling this company to design and market a small Swiss made watch which was popular in Holland and Europe. In 2005 TW Steel was born with his son Jordy as the CEO.

Current models

TW Steel watches use Japanese quartz movements from Citizen Miyota and Swiss quartz movements from Ronda.

TW Steel's range of watches come largely in 45mm and 50mm diameter variants made from stainless steel. The "Canteen" models feature a crown cap attached by a "hook" or "hinge" to the side of the watch case. At BASELWORLD 2011, TW Steel launched it's new CEO (Collection ExtraOrdinary) Goliath collection, which is a more formal, dress-look for the brand. The collection also introduced Swiss Made

Swiss Made

Swiss Made is a label used to indicate that a product was made in Switzerland.-Overview:The wording was formally adopted in the late 19th century and is unique in that most other countries use the phrase "Made in ". The most obvious place where the label is found is on Swiss watches...

 watches to the TW Steel line, with the CE3015, a Swiss Made watch with a Swiss Ronda 585 caliber movement.

Sponsorship

TW Steel have many brand ambassadors such as David Coulthard

David Coulthard

David Marshall Coulthard, MBE, , sometimes known as DC, is a British former Formula One racing driver from Scotland.Coulthard, who was born in Dumfries and raised nearby in Twynholm, made his Formula One debut in 1994 and won 13 Grands Prix in a career spanning 15 seasons...

 and Dario Franchitti

Dario Franchitti

George Dario Marino Franchitti is a Scottish racing driver. He formerly competed in the CART series before switching to the IndyCar Series where he was 2007 champion, and won the rain-shortened 2007 Indianapolis 500. Franchitti is also a former NASCAR driver for Chip Ganassi Racing, competing...

 who are regularly seen wearing the watches on TV and taking part in various promotional activities.
TW Steel also sponsor the 2010 Renault F1

Renault F1

Lotus Renault GP, formerly the Renault F1 Team, is a British Formula One racing team. The Oxfordshire-based team can trace its roots back through the Benetton team of the late 1980s and 1990s to the Toleman team of the early 1980s. Renault had also competed in various forms since , before taking...

 team, and have created several F1 special editions with Renault F1

Renault F1

Lotus Renault GP, formerly the Renault F1 Team, is a British Formula One racing team. The Oxfordshire-based team can trace its roots back through the Benetton team of the late 1980s and 1990s to the Toleman team of the early 1980s. Renault had also competed in various forms since , before taking...

 branding. They also sponsor the WTCC driver Tom Coronel

Tom Coronel

Tom Romeo Coronel is a Dutch auto racing driver. Tom's twin brother Tim is also a racer, just like their father Tom Coronel Sr...

.