TVB Jade
Encyclopedia
TVB Jade is a flagship TV channel in Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...

, established by Television Broadcasts Limited
Television Broadcasts Limited
Television Broadcasts Limited, commonly known as TVB, is the second over-the-air commercial television station in Hong Kong. It commenced broadcasting on 19 November 1967...

, and is one of the free-to-air Cantonese language
Hong Kong Cantonese
Hong Kong Cantonese is a form of Yue Chinese commonly spoken in Hong Kong. Although Hongkongers largely identify this variant of Chinese with the term "Cantonese" , a variety of publications in mainland China describe the variant as Hong Kong speech...

 television channels in Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...

, the other being its arch-rival ATV Home
ATV Home
ATV Home , also call aTV1, is one of the free-to-air Cantonese language television channels in Hong Kong, the other being its arch-rival TVB Jade. Its sister station, ATV World, broadcasts in English...

. It broadcasts 24 hours a day, with a wide range of entertainment-led programming, such as comedy, anime
Anime
is the Japanese abbreviated pronunciation of "animation". The definition sometimes changes depending on the context. In English-speaking countries, the term most commonly refers to Japanese animated cartoons....

, variety shows, popular drama and chat shows, and together with its sister English language
Hong Kong English
Hong Kong English may refer to two different yet interrelated concepts. The first concept refers to the variation or dialect of the English language used in Hong Kong. The second concept refers to the accent and elements as a result of its use by Cantonese speakers.For the first meaning, Hong Kong...

 station, TVB Pearl
TVB Pearl
TVB Pearl is one of the two free television services in Hong Kong that mainly broadcast in the English language, the other being ATV World. It is owned and operated by Television Broadcasts Limited, and together with its sister Cantonese language station TVB Jade, is broadcast from TVB City at 77...

, is broadcast from TVB City
TVB City
TVB City , is the headquarters of Television Broadcasts Limited, located at 77 Chun Choi Street in the Tseung Kwan O Industrial Estate, near to Shaw Studios. TVB is by far the biggest tenant of the estate and the first service-providing company in there.The city officially opened on January 1, 2005...

 at 77 Chun Choi Street in Tseung Kwan O Industrial Estate
Tseung Kwan O Industrial Estate
Tseung Kwan O Industrial Estate is located in the southeast of the Tsueng Kwan O New Town, Sai Kung District in Hong Kong.-Location:...

 in Tseung Kwan O
Tseung Kwan O
Tseung Kwan O is a bay in Sai Kung District, New Territories, Hong Kong. In the northern tip of the bay lies the Tseung Kwan O Village....

, in the Sai Kung District
Sai Kung District
Sai Kung District is the second largest district in Hong Kong in terms of area. It comprises the southern half of Sai Kung Peninsula and Clear Water Bay Peninsula in the New Territories plus a strip to the east of Kowloon. The administrative centre is Sai Kung Town but the district's population is...

, which is in the Eastern region of Hong Kong's New Territories
New Territories
New Territories is one of the three main regions of Hong Kong, alongside Hong Kong Island and the Kowloon Peninsula. It makes up 86.2% of Hong Kong's territory. Historically, it is the region described in The Convention for the Extension of Hong Kong Territory...

. The channel first started broadcasting on 19 November 1967, with most of the programmes in Cantonese
Standard Cantonese
Cantonese, or Standard Cantonese, is a language that originated in the vicinity of Canton in southern China, and is often regarded as the prestige dialect of Yue Chinese....

. For over 15 years, some programmes have been broadcast simultaneously in Putonghua, English
English language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...

 and other foreign languages, by using the stereo NICAM
NICAM
Near Instantaneous Companded Audio Multiplex is an early form of lossy compression for digital audio. It was originally developed in the early 1970s for point-to-point links within broadcasting networks...

 system in analogue version, or multiple AC-3 streams in digital version. Most of TVB Jade's programmes are widely distributed around the world, and as can be seen in the following section, it is the overwhelmingly most popular TV channel in Hong Kong.

Audience

During the 9:30pm to 10:30pm weekdays time-slot, TVB Jade consistently attains the highest television audience ratings
Audience measurement
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites...

 in Hong Kong. With an average of a '32' ratings point in that time-slot, it is watched by more than 80% of the TV audience in Hong Kong.

Digital broadcasting

Jade officially started digital broadcasting on 31 December 2007, with the terrestrial number 81. The aspect ratio of the digital version of Jade is 16:9
16:9
16:9 is an aspect ratio with a width of 16 units and height of 9. Since 2009, it has become the most common aspect ratio for sold televisions and computer monitors and is also the international standard format of HDTV, Full HD, non-HD digital television and analog widescreen television ...

.

On-Air Identity

TVB Jade's on-air identity is similar in principle to its European counterparts, but also has great differences. A typical TVB ident package typically consists of only one to two idents (the record is four), and does not have a unifying theme (with the exception of the "seasons" ident that was aired during the early 90's).

Singapore

In Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

, StarHub TV broadcasts from TVB Jade Satellite Channel (Southeast Asia) (was formerly known as TVB Zongyi Channel) from broadcasted runtime a 11 hours from 14:00 to 00:00 local time
Singapore Standard Time
Singapore Standard Time or Singapore Time based in Singapore uses a time zone eight hours in advance of UTC .- History :...

 daytime midday noon to midnight. Outside these hours, StarHub TV airs CCTV-1
CCTV-1
CCTV-1 is the primary channel of the Chinese television network, CCTV in the People's Republic of China. It has a mixture of all kinds of TV programs, and is available to both cable and terrestrial television viewers.-External links:*...

 from 01:00 to 10:00 early morning breakfast from broadcasted runtime a 10 hours and TVB Entertainment News from 10:00 to 13:00 early morning breakfast to daytime midday noon from broadcasted runtime a 4 hours used broadcasting runtime a 14 hours.

See also

  • Television Broadcasts Limited
    Television Broadcasts Limited
    Television Broadcasts Limited, commonly known as TVB, is the second over-the-air commercial television station in Hong Kong. It commenced broadcasting on 19 November 1967...

  • TVB Pearl
    TVB Pearl
    TVB Pearl is one of the two free television services in Hong Kong that mainly broadcast in the English language, the other being ATV World. It is owned and operated by Television Broadcasts Limited, and together with its sister Cantonese language station TVB Jade, is broadcast from TVB City at 77...

  • TVB J2
  • Jadednews.com Asian Celebrity News

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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