Sylvia Schur
Encyclopedia
Sylvia Zipser Schur was an American food column
ist and innovator. She wrote cookbooks and has been credited with developing Clamato
and cranapple juice. She also wrote recipes for Ann Page and Betty Crocker and helped develop menus for restaurants, including the Four Seasons in Manhattan. Schur was a columnist for PM
, Seventeen
, Look
, Woman's Home Companion
, and PARADE
.
Schur graduated from Hunter College
in 1939, snared a job first as a market reporter for PM, an ad-free New York
newspaper, turned that into a food column for the paper and then went on to Seventeen, where she convinced the editor that teens cared about food and became the magazine's first food editor. Her trail as food editor carried her to Look, Woman's Home Companion, an ill-fated magazine, and finally Parade, where she succeeded Julia Child
and preceded Sheila Lukins
as food editor. Along the way, she got into product development for various food companies, such as Ocean Spray
Cran-Apple juice, and helped develop the original menu of The Four Seasons Restaurant
in New York City
.
Following the death of her husband Saul Schur, just shy of their 50th wedding anniversary, Sylvia Schur married architect Kaneji Domoto
, who died in 2002. She had 3 children, daughter Jane Smith, and sons, Stephen and Jonathan, and seven grandchildren.
Food column
A food column is a type of newspaper column dealing with food. It may be focused on recipes, health trends, or improving efficiency. It is generally geared towards gourmets or "foodies". Since 1994, food writers have also written columns and blogs on the web...
ist and innovator. She wrote cookbooks and has been credited with developing Clamato
Clamato
Clamato is a drink made of reconstituted tomato juice concentrate flavored with spices and clam broth. Made by Mott's, the name is a portmanteau of "clam" and "tomato"...
and cranapple juice. She also wrote recipes for Ann Page and Betty Crocker and helped develop menus for restaurants, including the Four Seasons in Manhattan. Schur was a columnist for PM
PM (newspaper)
PM was a leftist New York City daily newspaper published by Ralph Ingersoll from June 1940 to June 1948 and bankrolled by the eccentric Chicago millionaire Marshall Field III....
, Seventeen
Seventeen (magazine)
Seventeen is an American magazine for teenagers. It was first published in September 1944 by Walter Annenberg's Triangle Publications. News Corporation bought Triangle in 1988, and sold Seventeen to K-III Communications in 1991. Primedia sold the magazine to Hearst in 2003. It is still in the...
, Look
Look (American magazine)
Look was a bi-weekly, general-interest magazine published in Des Moines, Iowa from 1937 to 1971, with more of an emphasis on photographs than articles...
, Woman's Home Companion
Woman's Home Companion
Woman's Home Companion was an American monthly publication, published from 1873 to 1957. It was highly successful, climbing to a circulation peak of more than four million during the 1930s and 1940s....
, and PARADE
Parade (magazine)
Parade is an American nationwide Sunday newspaper magazine, distributed in more than 500 newspapers in the United States. It was founded in 1941 and is owned by Advance Publications. The most widely read magazine in the U.S., Parade has a circulation of 32.2 million and a readership of nearly 70...
.
Schur graduated from Hunter College
Hunter College
Hunter College, established in 1870, is a public university and one of the constituent colleges of the City University of New York, located on Manhattan's Upper East Side. Hunter grants undergraduate, graduate, and post-graduate degrees in more than one hundred fields of study, and is recognized...
in 1939, snared a job first as a market reporter for PM, an ad-free New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
newspaper, turned that into a food column for the paper and then went on to Seventeen, where she convinced the editor that teens cared about food and became the magazine's first food editor. Her trail as food editor carried her to Look, Woman's Home Companion, an ill-fated magazine, and finally Parade, where she succeeded Julia Child
Julia Child
Julia Child was an American chef, author, and television personality. She is recognized for introducing French cuisine to the American public with her debut cookbook, Mastering the Art of French Cooking, and her subsequent television programs, the most notable of which was The French Chef, which...
and preceded Sheila Lukins
Sheila Lukins
Sheila Lukins , was an American cook and food writer. She was most famous as the co-author, with Julee Rosso, of the The Silver Palate series of cookbooks, and The New Basics Cookbook, a very popular set of food guides which introduced many Americans to French, Southern and Eastern European cooking...
as food editor. Along the way, she got into product development for various food companies, such as Ocean Spray
Ocean Spray (cooperative)
Ocean Spray is an agricultural cooperative of growers of cranberries and grapefruit headquartered in Lakeville/Middleborough, Massachusetts. It currently has over 600 member growers . The cooperative employs about 2,000 people, with sales of $1.4 billion in fiscal year 2005...
Cran-Apple juice, and helped develop the original menu of The Four Seasons Restaurant
The Four Seasons Restaurant
The Four Seasons is a restaurant in New York City located at 99 East 52nd Street , in the Seagram Building.Opened in 1959, the Four Seasons is associated with a number of milestone firsts in the hospitality industry. The Four Seasons is credited with introducing the idea of seasonally-changing...
in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
.
Following the death of her husband Saul Schur, just shy of their 50th wedding anniversary, Sylvia Schur married architect Kaneji Domoto
Kaneji Domoto
Kaneji Domoto , known as "Kan", was an architect and landscape architect. He attended Stanford University and UC Berkeley, and was interned at the Granada War Relocation Center during World War II. He studied with Frank Lloyd Wright in Taliesin and had a 50+ year career...
, who died in 2002. She had 3 children, daughter Jane Smith, and sons, Stephen and Jonathan, and seven grandchildren.
Publications
Some of Schur's publications include:- Creative Cooking in 30 Minutes: Over 380 Imaginative and Delicious Recipes for the Busy *Cook Who Likes Good Food (1975)
- The Tappan Creative Cookbook for Microwave Ovens and Ranges (1976)
- The Woman's DayWoman's DayWoman's Day is aimed at a female readership, covering such subjects as food, nutrition, fitness, beauty and fashion. The magazine edition is one of the "Seven Sisters", a group of women's service magazines....
New French Cookery (1977) - SeagramSeagramThe Seagram Company Ltd. was a large corporation headquartered in Montreal, Quebec, Canada that was the largest distiller of alcoholic beverages in the world. Toward the end of its independent existence it also controlled various entertainment and other business ventures...
's Complete Party Guide: How to Succeed at Party Planning, Drink Mixing, the Art of Hospitality (1979) - Delicious Quick-Trim Diet with Sam Baker (1983)
- Woman's Day CrêpeCrêpeA crêpe or crepe , is a type of very thin pancake, usually made from wheat flour or buckwheat flour . The word is of French origin, deriving from the Latin crispa, meaning "curled". While crêpes originate from Brittany, a region in the northwest of France, their consumption is widespread in France...
Cookbook (1984) - Trim a Treat Edible Christmas Decorations (1984)
- Dinner in Half an Hour (1984)
- Cheesecakes (1984)
- 365 Easy Low-Calorie Recipes (1990)