"Swiss Lady" was the Swiss

Switzerland

Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....

 entry in the Eurovision Song Contest 1977

Eurovision Song Contest 1977

The Eurovision Song Contest 1977 was the 22nd edition series, and was held on 7 May 1977 in London. With Angela Rippon as the presenter, the contest was won by Marie Myriam who represented France, with her song "L'oiseau et l'enfant" . This was France's fifth victory, a record, which was equalled...

, performed in German

German language

German is a West Germanic language, related to and classified alongside English and Dutch. With an estimated 90 – 98 million native speakers, German is one of the world's major languages and is the most widely-spoken first language in the European Union....

 by Pepe Lienhard Band. It remains the only Swiss entry to have reached no. 1 on the official Swiss Single Chart.

The song is about a man from the mountains who plays the alphorn

Alphorn

The alphorn or alpenhorn or alpine horn is a labrophone, consisting of a natural wooden horn of conical bore, having a wooden cup-shaped mouthpiece, used by mountain dwellers in Switzerland and elsewhere...

 and considers this instrument his "Swiss Lady". The song was performed twelfth on the night, following Israel

Israel

The State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...

's Ilanit

Ilanit

Ilanit is a female Israeli singer who represented her country twice in the Eurovision Song Contest. In 1953 the family moved to Brazil and returned to Israel in 1960....

 with "Ahava Hi Shir Lishnayim

Ahava Hi Shir Lishnayim

Ahava Hi Shir Lishnayim was the Israeli entry in the Eurovision Song Contest 1977, performed in Hebrew by Ilanit.The song is a love ballad, with Ilanit singing to her lover that "your song is my song"...

" and preceding Sweden

Sweden

Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

's Forbes

Forbes (band)

Forbes was a Swedish dansband of the 1970s.The band represented Sweden in the Eurovision Song Contest 1977 with the entry "Beatles". The song is about the British band of the same name. Despite the popular topic of the song, Forbes ended in 18th and last place and mustered only two points...

 with "Beatles

Beatles (song)

"Beatles", written by Sven Olov Bagge and Claes Bure, was the song that, performed by Swedish dansband Forbes, won the Swedish Melodifestivalen 1977. The song's lyrics are about the popular 1960s British pop group the Beatles and include the phrase "Yeah, yeah, yeah" as an homage to the Beatles...

". At the close of voting, it had received 71 points, placing 6th in a field of 18.

It was succeeded as Swiss representative

Switzerland in the Eurovision Song Contest

Switzerland has participated in the Eurovision Song Contest every year since it began, except 1995, 1999, 2001, and 2003. Switzerland hosted the first contest in 1956, and won it themselves. Switzerland has won the contest twice, in 1956 and 1988. A third victory in 1963 could have been possibly...

 at the 1978 Contest

Eurovision Song Contest 1978

The Eurovision Song Contest 1978 was the 23rd of its kind, and was held on 22 April 1978 in Paris. With Denise Fabre and Léon Zitrone as the presenters - the first time more than one presenter hosted the contest - the contest was won by Izhar Cohen & the Alphabeta who represented Israel, with their...

 by Carole Vinci  with "Vivre

Vivre (Carole Vinci song)

"Vivre" is a song by Carole Vinci that represented Switzerland at the Eurovision Song Contest 1978, composed by Alain Morisod and written by Pierre Alain....

".