Sure (brand)
Encyclopedia
In the UK
and other European countries, Sure is the name of a brand
of antiperspirant deodorant
for men and women produced by Unilever
, marketed with the tagline "It Won't Let You Down".
'Sure' (UK and Ireland) is known by various other names globally - 'Rexona
' (Continental Europe, Mexico, South America, Asia, Pacific) and 'Degree' (United States & Canada). All three versions carry the tick logo.
In the United States
, Sure is a different brand owned by Helen of Troy Limited
, which acquired the brand from Innovative Brands in March 2010. Innovative Brands, LLC, a portfolio company of Najafi Companies, had acquired the brand from Procter & Gamble
in September 2006.
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
and other European countries, Sure is the name of a brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of antiperspirant deodorant
Deodorant
Deodorants are substances applied to the body to affect body odor caused by bacterial growth and the smell associated with bacterial breakdown of perspiration in armpits, feet and other areas of the body. A subgroup of deodorants, antiperspirants, affect odor as well as prevent sweating by...
for men and women produced by Unilever
Unilever
Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....
, marketed with the tagline "It Won't Let You Down".
'Sure' (UK and Ireland) is known by various other names globally - 'Rexona
Rexona
Rexona is a deodorant brand manufactured by Anglo Dutch company Unilever. It was developed in 1908 by an Australian pharmacist and his wife.The brand Rexona also exists in India...
' (Continental Europe, Mexico, South America, Asia, Pacific) and 'Degree' (United States & Canada). All three versions carry the tick logo.
In the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, Sure is a different brand owned by Helen of Troy Limited
Helen of Troy Limited
Helen of Troy Limited is a manufacturer of personal care electrical products under brands licensed from Vidal Sassoon, Revlon, Dr. Scholl's, Sunbeam, Health o meter, Sea Breeze, and Vitapoint. It is also the parent corporation of OXO International. The company is headquartered in Hamilton,...
, which acquired the brand from Innovative Brands in March 2010. Innovative Brands, LLC, a portfolio company of Najafi Companies, had acquired the brand from Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
in September 2006.