Super Greg is a fictional DJ created by copywriter Linus Karlsson and creative director

Creative Director

A creative director is a position often found within the graphic design, film, music, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well....

 Paul Malmström for the Minneapolis advertising agency

Advertising agency

An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...

 Fallon McElligott as part of a viral marketing

Viral marketing

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...

 campaign for American

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 jeans

Jeans

Jeans are trousers made from denim. Some of the earliest American blue jeans were made by Jacob Davis, Calvin Rogers, and Levi Strauss in 1873. Starting in the 1950s, jeans, originally designed for cowboys, became popular among teenagers. Historic brands include Levi's, Lee, and Wrangler...

 company

Company

A company is a form of business organization. It is an association or collection of individual real persons and/or other companies, who each provide some form of capital. This group has a common purpose or focus and an aim of gaining profits. This collection, group or association of persons can be...

, Lee Jeans in 1999. The campaign launched with a one-page website (www.supergreg.com) and culminated in a TV commercial

Television advertisement

A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...

 where Super Greg has a showdown with Lee's mascot, Buddy Lee

Buddy Lee

Buddy Lee was an advertising mascot for Lee Jeans. The doll, a promotional item for the company from 1920 to 1962, was brought back as the star of television advertising for the company's Lee Dungarees line from 1998 until the mid-2000s....

.

Super Greg was portrayed by Sacha Baron Cohen

Sacha Baron Cohen

Sacha Noam Baron Cohen is an English stand-up comedian, actor, writer, and voice artist. He is most widely known for his portrayal of three unorthodox fictional characters: Ali G, Borat, and Brüno...

. Cohen's own Ali G

Ali G

Ali G is a satirical fictional character invented and performed by English comedian Sacha Baron Cohen. Originally appearing on Channel 4's Eleven O'Clock show, Ali G is the title character of Channel 4's Da Ali G Show, original episodes of which aired in 2000 and on HBO in 2003–2004, and is the...

character bears a striking resemblance to Super Greg.