Sunrise Radio
Encyclopedia
Sunrise Radio is the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

's first Independent Local Radio
Independent Local Radio
Independent Local Radio is the collective name given to commercial radio stations in the United Kingdom. The same name is used for Independent Local Radio in Ireland.-Development of ILR:...

 station to cater specifically for the Asian
British Asian
British Asian is a term used to describe British citizens who descended from mainly South Asia, also known as South Asians in the United Kingdom...

 community. Dr Avtar Lit is the chairman and chief executive of this media group which also operates kismat radio,buzz asia,punjabi radio as well as sunrise tv

Transmission

It initially broadcast in west London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

 on 1413 kHz. Now on 1458 kHz from the Brookmans Park Transmitter
Brookmans Park Transmitter
The Brookmans Park transmitting station is a facility for medium wave broadcasting north of London . The station was built by the BBC as the first of a network of regional dual transmitter stations, replacing the city based ones used previously, and this was to cover the Home Counties, London and...


north of London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

.

Sunrise also broadcasts to Coventry
Coventry
Coventry is a city and metropolitan borough in the county of West Midlands in England. Coventry is the 9th largest city in England and the 11th largest in the United Kingdom. It is also the second largest city in the English Midlands, after Birmingham, with a population of 300,848, although...

, Birmingham, Wolverhampton
Wolverhampton
Wolverhampton is a city and metropolitan borough in the West Midlands, England. For Eurostat purposes Walsall and Wolverhampton is a NUTS 3 region and is one of five boroughs or unitary districts that comprise the "West Midlands" NUTS 2 region...

, Edinburgh
Edinburgh
Edinburgh is the capital city of Scotland, the second largest city in Scotland, and the eighth most populous in the United Kingdom. The City of Edinburgh Council governs one of Scotland's 32 local government council areas. The council area includes urban Edinburgh and a rural area...

 and Glasgow
Glasgow
Glasgow is the largest city in Scotland and third most populous in the United Kingdom. The city is situated on the River Clyde in the country's west central lowlands...

 and is also available Sky, Virgin Media
Virgin Media
Virgin Media Inc. is a company which provides fixed and mobile telephone, television and broadband internet services to businesses and consumers in the United Kingdom...

 and on DAB
Digital audio broadcasting
Digital Audio Broadcasting is a digital radio technology for broadcasting radio stations, used in several countries, particularly in Europe. As of 2006, approximately 1,000 stations worldwide broadcast in the DAB format....

 nationally.

It is also available online through Windows Media Player
Windows Media Player
Windows Media Player is a media player and media library application developed by Microsoft that is used for playing audio, video and viewing images on personal computers running the Microsoft Windows operating system, as well as on Pocket PC and Windows Mobile-based devices...

 at mms://193.218.160.20/sunrise

Background

Sunrise describes itself as "the Greatest Asian Radio Station in the World", a slogan that features prominently on the station's jingle
Jingle
A jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and lyrics that explicitly promote the product being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television...

s.

The current schedule includes andy gill, Ravi Sharma, Sarita Sabherwal & Paul Shah.

From the early 1990s, Sunrise Radio's Astra satellite channel was used to distribute IRN's hourly news bulletins to smaller commercial, community and hospital radio stations. This service ceased on 31 August 2004, and a designated IRN channel was set up on the Hotbird satellite.

History

Sunrise Radio actually started out as a pirate radio which was licesned for cable and was named seena radio station in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, in 1984.
Sunrise Radio has now released its television channel Sunrise TV which is available on Sky channel 830.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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